Growth Designer & Video Editor

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We're hiring a Growth Designer for my team at 23andMe.

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This is the creative engine room of our performance marketing machine, the person who turns "good design" into "design that converts."

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You'll build high-impact, scroll-stopping assets across Google, YouTube, Meta, Reddit, TikTok and more, then use real performance data (CTR, ROAS, the works) to iterate fast and find our next winner.

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A few things worth knowing:

• Video editing or animation experience is a nice-to-have, not a dealbreaker. If you've got it, great. If not, don't let the title scare you off.
• Contract-to-hire is on the table for the right person.
• Remote is open, Bay Area local is preferred, we'd love someone we can occasionally grab a coffee with or join us at our beautiful headquarters here in Palo Alto, CA.

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What You’ll Do

• End-to-End Asset Production: Design and edit high-volume static, motion, and video assets for Paid Media and owned & operated channels such as our e-commerce website, Email, Google, YouTube, Facebook, Instagram, Reddit, Amazon, TikTok, and Influencers, among others.
• Performance Iteration: Analyze weekly performance data (CTR, video completion rates, CPA, and ROAS) to rapidly iterate on winning creative. You will take a "winning" YouTube ad and version it into 10 different hooks for TikTok or 5 static carousels for Instagram.
• Platform-Native Storytelling: Develop content that feels native to each environment, from lo-fi, high-trust UGC-style edits for TikTok to high-authority, polished motion graphics for YouTube and LinkedIn.
• Creative Testing & Iteration: Collaborate on the annual demand gen roadmap by developing bold visual hypotheses. You will be responsible for creating a library of high-impact scroll-stoppers, art directions, and asset hierarchies designed to find our next performance "control" through rigorous A/B testing.
• Testing Library Velocity: You will be measured on your ability to deliver a minimum of 20–30 creative variants per month to feed a high-velocity experimentation roadmap.
• AI-Driven Efficiency: Leverage AI design and video tools to scale asset production and localization without sacrificing quality.
• Conversion UI/UX: Design high-converting landing page layouts and web assets that align with our paid traffic funnels to ensure a seamless click-to-purchase journey.

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What You’ll Bring

• Direct Response Expertise: 4+ years of experience designing for performance marketing teams or agencies. You understand that "good design" is design that converts.
• Full-Stack Creative Suite: Mastery of Figma and Adobe Creative Cloud (Premiere, After Effects, Photoshop, Illustrator). Proficiency in mobile-first editing tools (like CapCut) is a major plus for social-native content.
• Video First Mindset: Strong motion graphics and video editing skills. You can take raw influencer footage and turn it into a high-energy, narrative-driven ad in hours, not days.
• Data Literacy: You aren't afraid of a Meta or TikTok dashboard. You can look at performance metrics and translate them into creative solutions.
• Speed & Scale: Experience managing creative volume for high velocity accounts spending $250k+ per month. You thrive in a high-cadence environment where we prioritize "speed to signal."
• Strategic Autonomy: You are a self-starter who can take a brief and run with it, providing multiple creative directions and variations with minimal hand-holding.
• Disciplined Creativity: Experience working within highly regulated industries (FinTech, Health, Biotech).
• Portfolio: A link to your portfolio or reel is required, specifically highlighting "Performance Creative" or ads that drove measurable business results.

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