Senior Director Marketing with 15 Years of Experience
Brandy Emesal, known as Be, brings more than a decade of expertise in marketing strategy, content management, project oversight, and business leadership. Be's diverse background includes roles in journalism, marketing and sales, content management, and six years of service as a public affairs sergeant in the US Army National Guard. Her experience spans industries, from B2B SaaS to market research, TV series to dating apps, contributing to her well-rounded skill set.
With data-driven methodologies and a foundation in news-editorial journalism, Be combines analytical rigor with a knack for crafting high-impact narratives to deliver meaningful business results. She brings more than a decade of experience managing in-house teams and external agencies, search and social advertising, rebrands, web optimizations, content strategy and production, and email marketing.
She’s built or rebuilt 16 brands, including everything from consumer packaged goods and Scrum certifications to OrgChart software and ancient alien streaming services.
As a marketing executive at OrgChart, Be led the development of a forward-thinking marketing strategy to drive ARR growth of 20% YoY.
At Scrum Alliance, Be played a pivotal role in addressing member retention during the pandemic. She started as a content marketer but quickly transitioned to lead product and UX strategy and projects alongside org-wide content marketing operations. Her achievements include increasing member retention by 16% YoY and transforming the member onboarding experience.
During her tenure at Gaia, Be achieved an 80% increase in conversions through creative strategy, project management, testing, and copywriting in paid media, email marketing, and organic social. She also excelled in optimizing email and paid-social campaigns, leading to over 60% increased conversions for two consecutive years.
*Disclaimer: Be lives in Hotchkiss, Colorado and has a strong preference for working remotely but is willing to travel in the first year of integrating with a new business. Many businesses find results in working with Be on a contract basis to start, then developing the appropriate role within the company together. Be prides herself on implementing systems and processes that generally allow her clients and employers to leverage lower-cost talent, delivering strategies, content and project management systems, and editorial and brand style guides that ensure consistent results for years.
Hourly Rate: $110
Minimum Base Salary Requirement: $185,000
Remote (Open to one week per month in the office as a hybrid employee)