Email Strategy and SMS Expert

Join our team as a Email Strategy and SMS Expert on an independent contractor basis, where your expertise and creativity will drive the success of impactful email marketing campaigns for our D2C eCommerce clients. In this crucial role, you will have the opportunity to shape customer engagement, boost conversions, and elevate customer retention. Additionally, you will oversee a junior email implementation staff member, ensuring flawless campaign execution through guidance and support.

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As the ideal candidate, you thrive on the challenges of both strategy and execution. You are a passionate individual who can turn visionary ideas into reality. As an independent contractor with Onda, you'll have the platform to showcase your skills while closely collaborating with our D2C eCommerce clients. Your role will be critical in driving business growth through the power of email marketing, and you will play an instrumental part in shaping the success of our clients.

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At Onda, we are committed to staying on the cutting edge of technological developments, and we encourage you to bring your creative ideas and innovation to the table. You will have the opportunity to work closely with talented professionals and cross-functional teams, fostering collaboration and providing a supportive ecosystem for success. Additionally, there may be opportunities for you to present your skills and strategies to our clients, further expanding your scope of work and providing valuable training opportunities.

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Make a significant impact in the world of email marketing, while enjoying a dynamic and collaborative work environment that rewards creativity and results.

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About the Company:

Onda is a D2C eCommerce growth "Talent Partner" that understands the challenges of growing an eCommerce business. Our experienced digital marketing professionals offer custom solutions to help businesses succeed. As a "non-agency" agency, we make talent accessible and affordable, specializing in paid digital marketing, email automation, design, and web management. We work closely with eCommerce clients, partnering them with our talented professionals who specialize in driving growth strategies. Whether it's executing digital marketing campaigns, optimizing email automation workflows, designing captivating visuals, or managing web development projects, our talented professionals provide the expertise needed to achieve business growth. We support brand founders in their growth journey by going the extra mile to find talented professionals who work effectively with small brands, ensuring consistency and success.

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Responsibilities

• Develop and implement email and SMS marketing strategies to achieve client goals and objectives.
• Design, develop, and execute effective email and SMS campaigns for Onda's eCommerce clients.
• Oversee a junior email implementation staff member and provide guidance and support.
• Conduct market research and analysis to identify target audiences and create customer segments for campaigns.
• Create engaging and effective email and SMS content that aligns with client brand messaging and voice.
• Craft persuasive copy for emails and SMS messages.
• Collaborate with designers to develop visually appealing email templates and graphics.
• Monitor and analyze email and SMS campaign performance metrics, including open rates, click-through rates, and conversions.
• Use customer data and insights to optimize campaigns for maximum engagement and revenue generation.
• Stay up-to-date on industry trends and emerging email and SMS marketing technologies.
• Attend one client call per month to provide updates and gather feedback.

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Skills

• Strong written and verbal communication skills, with the ability to craft compelling email and SMS copy.
• Strong design skills and experience with Adobe Creative Suite or similar design software.
• Excellent organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Experience with email marketing automation platforms, such as Klaviyo.
• Familiarity with SMS marketing platforms and tactics.
• Ability to analyze data and extract insights to inform marketing strategies.
• Understanding of email and SMS marketing best practices and industry trends.
• Creativity and innovation in developing new email and SMS campaign ideas.

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Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
• 5+ years of experience in email and SMS marketing.
• Experience with Klaviyo or other email marketing automation platforms.
• Strong knowledge of email and SMS marketing best practices and strategies.
• Excellent written and verbal communication skills.
• Proficiency in data analysis and reporting tools.
• A robust portfolio of email samples
• Proven experience with email strategy and execution
• Must be based in the United States
• Native English language proficiency

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Additional Information

• This is a 1099 independent contractor position.
• 100% remote work.
• Excellent opportunity for a full-time or part-time freelancer
• The number of work hours is based on the number of client accounts you have at any given time.
• You have a flexible schedule, but meetings and communications with clients occur M-F between the hours of 8am - 5pm CST.
• You have the freedom to set your own rate; ideal rate between $75-125/HR, DOE
• You won't have to hunt for your own client leads.
• The ecosystem comes with various support functions, including scheduling, a designated billing department, and other admin functions so you can focus on what you do best.
• You will have designated email and Zoom lines for client communication as well as access to client Slack channels for internal communication.

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