Join our eCommerce D2C team as a Search/Google Ad Buyer, playing a vital role in executing digital ad campaigns for clients. Manage day-to-day paid search activities on various engines like Google, Bing, and Yahoo. Collaborate with clients to devise strategic plans for enhanced customer acquisition and ad spend efficiency. Focus on optimizing campaigns to meet objectives, boosting website traffic, refining conversion rates, and maximizing ROI. Utilize performance data analysis to spot trends, extract insights, and propose future enhancements. Develop and implement keyword strategies, compelling ad content, and landing page optimization. Craft brand-aligned ad copy and cooperate with data analysts to establish reporting frameworks, shaping campaign strategies. Keep updated with industry trends, sharing insights internally and with clients, while continuously enhancing your skills. Your success lies in executing result-driven campaigns, elevating revenue, customer acquisition, and overall digital marketing effectiveness.
About the Company
Onda is a full-stack D2C growth agency that aspires to be a premier "one-stop-shop" for e-commerce business owners seeking assistance with their marketing labor and execution needs. They employ experts in various areas of marketing, including paid media, email automation, design, web management, fractional CMOs, CFOs, and more. Onda consists of a pool of talented marketing service providers (such as designers, fractional CMOs, paid buyers, etc), that are able to take on client projects under the Onda name. Essentially, you are working as a freelancer, but under the Onda umbrella. Most of our clients are in the D2C ecomm space, and many don't have the ability/desire to bring in full-time employees, so, we assist them by providing them with freelance talent that we've vetted, approved, and trust. In the Onda talent pool, we have professionals who take on only one project at a time and others who have upwards of 10+ projects at any given time. Onda is happy to accommodate professionals' bandwidth as the ultimate "freelance" gig but coupled with a range of support departments such as scheduling, billing, client resolution, and more to help freelancers focus on their expertise. We offer a supportive environment where you can focus on what you do best, backed by our ecosystem.
Advantages of working with Onda:
- Access to a network of vetted clients: As a freelancer, finding reliable and high-paying clients can be a challenge. Onda provides a pool of clients who have already been vetted, approved and trusted, giving you access to a network of potential clients who are looking for your services.
- Flexibility: Onda is flexible when it comes to time commitment. You can take on as many or as few projects as you like, depending on your availability and workload.
- Support and resources: Onda provides support and resources to its freelancers, including scheduling, as well as tools and resources to help you manage your projects, and clients depending on your role.
- A diverse range of projects: With Onda, you have the opportunity to work on a diverse range of projects across different industries and niches, which can help you build your portfolio and develop new skills.
- Payment and invoicing: Onda handles all payments and invoicing on behalf of its freelancers, ensuring that you get paid on time from Onda.
- Branding and marketing: By working under the Onda name, you have the opportunity to leverage the company's brand and marketing efforts to attract new clients.
- Develop and execute strategic plans for paid search campaigns across multiple search engines, including Google, Bing, and Yahoo, to meet client objectives and budgets.
- Conduct in-depth keyword research and analysis to identify high-impact keywords, search trends, and audience insights to inform campaign strategies.
- Create compelling ad copy and landing pages that align with the client's brand and messaging, and work with the creative team to develop engaging visuals that drive click-through rates and conversions.
- Implement effective bidding strategies, targeting tactics, and campaign structures to maximize the effectiveness of the campaigns.
- Monitor campaign performance and adjust tactics and budgets as needed to achieve key performance indicators (KPIs), such as click-through rate (CTR), cost per click (CPC), conversion rate (CR), and return on ad spend (ROAS).
- Collaborate with internal teams, including Account Managers, Data Analysts, and Creative teams, to ensure successful campaign execution and client satisfaction.
- Keep up-to-date with industry trends, new technologies, and best practices for paid search advertising, and share insights and knowledge with internal teams and clients.
- Proficient in managing paid search campaigns across multiple search engines, including Google, Bing, and Yahoo.
- Demonstrated experience developing and executing successful paid search campaigns that have achieved KPIs and ROI targets.
- Strong analytical skills with the ability to analyze campaign data and draw insights and recommendations to improve campaign performance.
- Excellent communication skills, with the ability to collaborate with cross-functional teams and present campaign performance and recommendations to clients.
- Ability to multitask, prioritize tasks, and manage multiple campaigns simultaneously, while meeting deadlines and budgets.
- Experience using bid management tools, audience targeting, and segmentation tactics to optimize campaigns.
- Familiarity with Google Analytics, Microsoft Advertising, and other web analytics tools.
- Strong problem-solving skills, attention to detail, and ability to work independently and in a team environment.
- Bachelor's degree in Marketing, Advertising, or related field.
- 5+ years of experience in search advertising, with a proven track record of managing successful campaigns.
- Google Ads certification and experience with other search advertising platforms such as Bing Ads and Yahoo Gemini.
- Familiarity with Google Analytics and other web analytics tools.
- Experience with eCommerce D2C clients and/or digital agencies is preferred.
- Strong organizational and project management skills.