Google and Facebook Ads Specialist

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Claire Bahn Group is an award winning personal branding and executive agency.

We're a comprehensive boutique strategic communications & marketing agency with deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

We're looking for a paid ad specialist to plan and execute ads on Google and Facebook (Instagram) to drive new customer acquisition and sales.

Responsibilities:

• Set up, manage, analyze and scale Google Ads and Facebook/ Instagram campaigns and budgets to keep spending optimized for sales growth while hitting ROI goals.
• Experience optimizing funnels from ads to landing pages.
• Experience with YouTube ads is a plus.
• Provide recommendations and test new strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search and display.
• Drive the creation of new ads and landing pages through your own ideas and collaboration with our team to ensure that we have new, exciting creative to test regularly.
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions.
• Perform regular tracking and analysis on the performance of each campaign.

We would like someone with the following:

• Prior experience in managing ad spend with a focus on Return on Ad Spend (ROAS).
• 3+ years of hands-on experience in managing and optimizing paid advertising channels.
• Excellent quantitative and analytics skills.
• Great communication skills.