< Gydes

A Gyde to Using App Design to Improve Engagement

September 26, 2024

A Gyde to Using App Design to Improve Engagement

Whether you're a startup or an established company, working with skilled app designers can provide your brand with immense advantages. Here’s why:

  1. Improved User Experience (UX): Great app designers focus on creating intuitive, seamless experiences for users. A well-designed app keeps users engaged, reduces frustration, and increases satisfaction, which can lead to higher retention rates.
  2. Unique Brand Identity: A custom app allows your brand to stand out. Designers tailor the app’s visuals and functionality to match your brand’s ethos, giving you a competitive edge and a unique presence in the market.
  3. Better Customer Engagement: Mobile apps allow businesses to engage directly with customers via push notifications, personalized offers, and updates. A well-designed app ensures these features are easy to use and don’t become intrusive.
  4. Scalability and Growth: As your business grows, an app can scale alongside it. Experienced designers plan for future updates and additional features, ensuring that the app continues to meet both your business needs and customer demands.
  5. Enhanced Revenue Opportunities: From in-app purchases to premium features, a well-designed app opens up multiple streams of revenue for your business.

Real-World Example: Starbucks

Starbucks has seen huge success with its mobile app, which was designed with customer experience at its core. The app offers a personalized rewards system, seamless payment options, and order-ahead capabilities—all of which have helped boost customer loyalty and engagement. The app's intuitive design has made it easier for users to interact with the brand, resulting in over 25 million active users and significantly increasing Starbucks' digital sales.

By investing in app designers, your brand can similarly tap into new growth opportunities while offering a better experience to your customers.

Featured Experts

MONOGRAHM

Digital Marketing & Design
New Canaan, CT
20
Years of Experience
Services Offered
App Design & Development
Content Creation
Email Marketing & Campaigns
Logo Design & Creation
Marketing & Brand Strategy
About
Monograhm is an independent creative and digital marketing team. We collaborate with brands to accelerate growth.

HAVE YOU EXPERIENCED ANY OF THESE OBSTACLES?
• How to reach your specific audience with clear messaging.
• How to separate your website from your competitors.
• How to push consistent content and marketing materials.
• How to put your trust in an outside team.

WE'RE HERE TO HELP
Trust Monograhm to be the partner you need to make a difference. We will work with you to make sure you have an online strategy that helps your business connect with more customers—the right customers.

⚠️ Side effects of working with us may include increased web traffic, higher sales, and uncontrollable happiness.
Monograhm is an independent creative and digital marketing team. We collaborate with brands to accelerate growth.

HAVE YOU EXPERIENCED ANY OF THESE OBSTACLES?
• How to reach your specific audience with clear messaging.
• How to separate your website from your competitors.
• How to push consistent content and marketing materials.
• How to put your trust in an outside team.

WE'RE HERE TO HELP
Trust Monograhm to be the partner you need to make a difference. We will work with you to make sure you have an online strategy that helps your business connect with more customers—the right customers.

⚠️ Side effects of working with us may include increased web traffic, higher sales, and uncontrollable happiness.
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RNO1

**Award-winning** Digital branding, UX/UI design and product design agency in San Francisco.
San Francisco, CA
14
Years of Experience
Services Offered
App Design & Development
E-Commerce
Front-End Design & Development
Interface Design
Logo Design & Creation
About
WHO IS RNO1

We're not like every other Agency. You're not like every other Brand.

RNO1 guides modern brands to create Radical Digital Experiences in every phase of their growth journey. (Established in 2010)

Operating in a Unique Subscription Services Model, enabling Marketing, Product, and Founder-led teams to sustainably scale their brands into the future.

WHAT WE DO

BRANDING
We help fuel the growth of brands that are Becoming Radical through strategy activation, design empowerment, and market adoption. From cultivating new ideas to connecting the dots for customers or users, these are our core principles.

Brand Strategy & Experiences
Brand Architecture
Trends & Insights
Verbal Identity
Visual Identity
Collateral & Asset Creation
Guidelines & Systems

WEBSITE EXPERIENCES
We design websites and digital platforms to empower users and your brand's tribe. This deep understanding of what motivates them allows us to forge and fine-tune the most powerful strategies that generate rapid and real ROI for your business.

Content Strategy
Content Development
UX Strategy: Web
UI Design: Web
Interaction Design
Web Development
CMS Implementation

DIGITAL PRODUCT DESIGN
In the new digital era, users are in control of content and community, and experience design is essential. Together, we define, develop, and deliver different design solutions that create an unparalleled competitive advantage for companies in a sea of the same. Focused on radical differentiation at every turn, with growth moves pre-loaded into everything we touch.

User Research
User Testing
UX Strategy: Product
UI Design: Product
Interaction Design
Motion Design
Design Systems

DEVELOPMENT
Our senior level design and development teams collaborate to create the most connection and conversion-centric digital experiences, optimizing for UX, SEO strategies, and future accessibility.

Tech-stack Consulting
AI-tech Consulting
Front-end Development
Back-end Development
Mobile App Development
Web3, Wearables, AR/VR (Mixed Reality)
WHO IS RNO1

We're not like every other Agency. You're not like every other Brand.

RNO1 guides modern brands to create Radical Digital Experiences in every phase of their growth journey. (Established in 2010)

Operating in a Unique Subscription Services Model, enabling Marketing, Product, and Founder-led teams to sustainably scale their brands into the future.

WHAT WE DO

BRANDING
We help fuel the growth of brands that are Becoming Radical through strategy activation, design empowerment, and market adoption. From cultivating new ideas to connecting the dots for customers or users, these are our core principles.

Brand Strategy & Experiences
Brand Architecture
Trends & Insights
Verbal Identity
Visual Identity
Collateral & Asset Creation
Guidelines & Systems

WEBSITE EXPERIENCES
We design websites and digital platforms to empower users and your brand's tribe. This deep understanding of what motivates them allows us to forge and fine-tune the most powerful strategies that generate rapid and real ROI for your business.

Content Strategy
Content Development
UX Strategy: Web
UI Design: Web
Interaction Design
Web Development
CMS Implementation

DIGITAL PRODUCT DESIGN
In the new digital era, users are in control of content and community, and experience design is essential. Together, we define, develop, and deliver different design solutions that create an unparalleled competitive advantage for companies in a sea of the same. Focused on radical differentiation at every turn, with growth moves pre-loaded into everything we touch.

User Research
User Testing
UX Strategy: Product
UI Design: Product
Interaction Design
Motion Design
Design Systems

DEVELOPMENT
Our senior level design and development teams collaborate to create the most connection and conversion-centric digital experiences, optimizing for UX, SEO strategies, and future accessibility.

Tech-stack Consulting
AI-tech Consulting
Front-end Development
Back-end Development
Mobile App Development
Web3, Wearables, AR/VR (Mixed Reality)
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ThoughtLab LLC

Elevating brands through award-winning design.
Salt Lake City, Utah
24
Years of Experience
Services Offered
App Design & Development
E-Commerce
Front-End Design & Development
Interface Design
Logo Design & Creation
About
ThoughtLab is an independent digital agency focused on design & marketing, with a mission of elevating your brand. Through research, high-end visuals, and hard-earned experience we raise the level of your brand. When you're at a higher level, you see endless possibilities.

Let's get you where you should be.
ThoughtLab is an independent digital agency focused on design & marketing, with a mission of elevating your brand. Through research, high-end visuals, and hard-earned experience we raise the level of your brand. When you're at a higher level, you see endless possibilities.

Let's get you where you should be.
Read More
Read Less

Nathan Norman

Logo & Visual Identity Specialist
Dallas, TX
16
Years of Experience
Services Offered
App Design & Development
Brochures & Flyers
Display & Banner Ads
Infographics & Data Visualization
Landing Page Creation & Design
About
I'm a formally educated graphic designer with 15+ years of experience helping brands improve their visual identity and customer experience. During this time, I've worked directly with over 50 brands across agency, in-house, and freelance environments. Whether launching a new brand or looking to freshen up and unite your existing brand, I'll ensure your visual identity scales seamlessly across each touchpoint.

Having lived and worked in cities across Illinois, California, and Texas, I've become skilled at adapting to new environments, workflows, and priorities. Using an outsider's perspective throughout the design process, I help your brand effectively communicate with the average consumer. By treating each project as part of a larger visual identity, I'll craft a design system that grows and scales with your brand for years to come.

Software Expertise:
Figma, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Sketch

Personal Interests:
Camping, Comics, Coffee, Cooking, & Craft Beer
I'm a formally educated graphic designer with 15+ years of experience helping brands improve their visual identity and customer experience. During this time, I've worked directly with over 50 brands across agency, in-house, and freelance environments. Whether launching a new brand or looking to freshen up and unite your existing brand, I'll ensure your visual identity scales seamlessly across each touchpoint.

Having lived and worked in cities across Illinois, California, and Texas, I've become skilled at adapting to new environments, workflows, and priorities. Using an outsider's perspective throughout the design process, I help your brand effectively communicate with the average consumer. By treating each project as part of a larger visual identity, I'll craft a design system that grows and scales with your brand for years to come.

Software Expertise:
Figma, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Sketch

Personal Interests:
Camping, Comics, Coffee, Cooking, & Craft Beer
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Clever Choice

CRO and Shopify expert agency owner
United States
12
Years of Experience
Services Offered
App Design & Development
Conversion Rate Optimization
Data Analysis & Optimization
E-Commerce
Email Marketing & Campaigns
About
From my CRO expertise—boosting conversion rates through A/B testing, enhancing user experience, and leveraging advanced analytics—to custom Shopify and Shopify Plus development, I’ve helped 7- and 8-figure brands achieve measurable growth. With over a decade of experience, I deliver data-driven strategies that consistently elevate website performance. If you’re looking to unlock your store’s full potential, I’m ready to make it happen.
From my CRO expertise—boosting conversion rates through A/B testing, enhancing user experience, and leveraging advanced analytics—to custom Shopify and Shopify Plus development, I’ve helped 7- and 8-figure brands achieve measurable growth. With over a decade of experience, I deliver data-driven strategies that consistently elevate website performance. If you’re looking to unlock your store’s full potential, I’m ready to make it happen.
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