Head of Digital Marketing

Remote (USA)
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Job Description

Are you a data-driven problem solver who is passionate about making a difference in the lives of others while contributing to a successful business? Join Carewell and be a part of a team that creates impactful solutions for caregivers and their unique challenges. We're looking for hardworking individuals committed to raising the bar and striving for impact, scalability, and simplicity. Build your career with Carewell, a category-defining business dedicated to making caregiving easier.

What you'll do:

  • Build, plan, and implement the overall digital marketing strategy across paid search, paid social, programmatic, affiliate, and video
  • Hire and oversee a team of marketers, agencies, and contractors to execute the strategy
  • Be obsessed with improving our current channels through tests, experimentation, and continuous optimization
  • Plan on thinking big by testing into new channels that can efficiently drive new customers
  • Measure KPIs and own reporting on digital marketing initiatives including CAC, new customer acquisition, and LTV
  • Closely collaborate with the marketing team on key initiatives
  • Guide and inform the creative team to develop and optimize creative assets
  • Help develop the marketing technology roadmap as well as set the direction for which tools the marketing team should utilize
  • Work with peers across the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder


  • New Customer Acquisition
  • Customer Acquisition Cost
  • LTV

What you'll need:

  • 8+ years of direct in-platform experience in Google, Facebook, programmatic, or other digital channels with direct ownership of measurable results
  • Experience managing multiple marketing channels (in-platform or managing through a team reporting directly to you)
  • Deep understanding of e-commerce
  • Demonstrated success driving growth initiatives and cost efficiencies
  • Willingness to get things done quickly in a “scrappy” start-up environment

What we offer:

  • Competitive compensation
  • Health, dental, and vision insurance
  • 401(k)
  • 100% remote
  • Generous vacation time and federal holidays off
  • Employee discount

About Carewell

Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones.

As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.

I'm Interested
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