Job Description
Zoek Marketing is embarking on an exciting transformation with a fresh rebrand, and we’re seeking a talented Senior Website Designer to play a pivotal role in shaping the future of our brand. As we evolve from a specialty partner agency to a dynamic full-service digital marketing agency serving small to enterprise-level clients, we need a visionary designer and expert in their field to help us showcase Zoek 2.0 to the world and help lead our agency to new heights.
Experience and a proven track record of designing websites and landing pages that have increased website traffic, lead generation, and improved customer conversion rates are REQUIRED for this position. Front-end coding knowledge is strongly preferred.
Job Title: Senior Website Designer
Location: Fully Remote
Employment Type: Full-time
Experience: 5+ years of Web Design experience (preferably creating websites for agencies or other large-scale clients)
Salary: Competitive
Plus Opportunity to earn quarterly bonuses subject to individual and company performance
Benefits:
- Dental Insurance
- Health Insurance
- Vision Insurance
- Paid Time Off + Company Holidays
Responsibilities:
- Design and develop visually compelling, high-performance websites and landing pages for Zoek and select external clients/partners, focusing on increasing traffic, enhancing user experience, generating leads, and boosting conversion rates.
- Collaborate closely with the marketing team to design, develop, and launch the new Zoek website, ensuring scalability and creating strategic landing pages for marketing campaigns to generate leads and maximize conversions.
- Conduct quality assurance testing to identify and rectify design inconsistencies and errors, ensuring all digital properties are responsive and optimized for various devices and screen sizes.
- Utilize analytical tools like Google Analytics and Hotjar to monitor website performance, user behavior, and conversion rates, applying SEO principles to optimize website ranking and visibility.
- Lead brainstorming and ideation sessions, develop creative concepts, and produce high-fidelity mockups, prototypes, wireframes, storyboards, user flows, and site maps to illustrate project layouts and functionality.
- Apply UX and UI design principles to create intuitive, user-friendly interfaces that enhance user satisfaction and engagement, integrating these principles into custom development projects with the help of developers.
- Conduct user research and utilize feedback to make data-driven design decisions, continuously seeking to improve the quality and effectiveness of design outputs.
- Conduct quality assurance testing to identify and resolve design inconsistencies and errors, working closely with the developer to troubleshoot issues during testing.
- Lead design reviews and critiques, fostering open dialogue and feedback among team members to enhance design quality continuously.
- Stay up-to-date with the latest trends and advancements in web design, incorporating new features and functionalities to optimize websites for speed, scalability, and user experience.
- Monitor website analytics continuously to identify areas for improvement, ensuring all designs meet the technical feasibility of UI/UX requirements and are translated into fully functional web pages.
- Provide expert input during brainstorming sessions with the marketing team and other departments, applying emerging technologies and industry trends to various projects.
- Build user-friendly, visually appealing websites that adhere to design and functionality specifications while implementing robust security measures and data protection protocols.
Additional Requirements:
- Bachelor’s degree in Web Design, Graphic Design, Interactive Design, Digital Marketing, or a related field.
- A minimum of 5 years of experience in website design, including at least two years in a senior or leadership role, preferably within an agency or lead-generating environment.
- Mastery of design software such as Adobe Creative Suite and Figma and familiarity with front-end languages, including HTML, CSS, JavaScript, XML, and jQuery.
- Proficient in using analytics tools like Google Analytics and Hotjar to track website performance, understand user behavior, and optimize conversion rates.
- Knowledge of multiple front-end languages (e.g., HTML/ CSS, JavaScript, XML, jQuery).
- Skilled in A/B testing and iterative design processes to enhance web conversion metrics.
- Demonstrated ability to design intuitive and user-friendly website interfaces that align with a brand’s identity and goals, with a strong sense of UX/UI principles.
- Proven track record of designing websites and landing pages that significantly increase traffic leads, and conversion rates.