Brand Marketing & Operations Coordinator

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We are seeking a highly organized, creative and resourceful Brand Marketing & Operations Coordinator to work across two growing footwear brands: Nalebé, a luxury footwear brand handcrafted in Italy, and Maison Abeni, a contemporary footwear brand created for the modern retail market.

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This is a hands-on hybrid role for someone who wants to build a career in fashion, brand development and marketing while gaining meaningful exposure to the many functions involved in growing a brand.

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The role sits at the intersection of content, social media, campaigns, events, partnerships, retail operations and founder support.

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You may spend one day filming founder content and preparing a seasonal campaign, another coordinating materials for an international trade show, and another researching a potential partnership, organizing product samples or helping prepare a retailer order.

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This is not a traditional desk-only marketing role.

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We are looking for someone who enjoys both the creative and organizational sides of building a brand and is willing to be involved in the details required to turn ideas into execution.

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The right person will be visually strong, highly organized, comfortable communicating with different people and excited to grow with the businesses over time.

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What You Will Do

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Brand Marketing & Content: Help build and execute the day-to-day content engine for both brands.

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Responsibilities may include:

• Develop and maintain monthly and seasonal content calendars
• Help create photo and video content for social media and digital platforms
• Film founder, product, behind-the-scenes and event content
• Edit short-form video for Instagram, TikTok and other platforms
• Write and prepare social media copy
• Schedule and coordinate consistent posting
• Organize and maintain photo, video and campaign asset libraries
• Identify content gaps and recommend what should be created next
• Repurpose content across platforms and seasons
• Help develop content strategies around launches, holidays, events and important brand moments
• Protect the distinct visual and communication identities of both brands

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You do not need to be a professional photographer or cinematographer.

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Founder Content & Storytelling: Work closely with the founder to capture the real story of building the brands.

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Responsibilities may include:

• Develop founder-content ideas and recurring storytelling concepts
• Create filming plans before important trips and events
• Film founder content during in-person workdays
• Capture behind-the-scenes moments during campaigns, trade shows and events
• Help turn business travel, product development, meetings and brand-building moments into thoughtful content
• Organize footage and identify opportunities to create multiple stories from each experience
• Help the founder become more consistent and intentional in sharing the journey behind the brands

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Campaigns & Creative Production

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Responsibilities may include:

• Develop campaign concepts and moodboards
• Research locations, talent and creative references
• Help create shot lists and asset plans
• Coordinate photographers, videographers, models, hair and makeup artists and other creative partners
• Help manage production schedules and call sheets
• Track samples, props, wardrobe and other shoot requirements
• Ensure required campaign assets are captured
• Organize final deliverables and coordinate their use across channels

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Events & Trade Shows:  Support the planning and execution of brand events, retail markets and international trade shows.

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Responsibilities may include:

• Build event and trade-show timelines
• Coordinate marketing and presentation materials
• Help prepare lookbooks, linesheets and product information
• Organize samples and product presentation
• Create packing and shipping checklists
• Develop pre-event, live-event and post-event content plans
• Help prepare the founder for important brand moments
• Support selected events and trade shows in person
• Organize post-event assets and follow-up actions

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Upcoming brand activities may include fashion markets, trade shows, campaign shoots and intimate brand experiences in cities such as New York, Milan, Paris, Lagos and Dallas. Travel will be selective and based on the needs of each project.

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Partnerships & PR Coordination

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Responsibilities may include:

• Research potential brand, retail, hospitality, creative and event partners
• Build and maintain organized target lists
• Identify appropriate contacts
• Prepare background research before outreach
• Draft personalized outreach for review
• Send approved communications and track responses
• Coordinate meetings and next steps
• Maintain partnership and relationship trackers
• Prepare brand materials for external opportunities
• Coordinate with external PR agencies and consultants
• Help manage press assets, requests and follow-up

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Retail, Merchandising & E-Commerce Support

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Responsibilities may include:

• Maintain accurate product information
• Support SKU and UPC coordination
• Help ensure products are ready for e-commerce and retailer requirements
• Coordinate product imagery and other digital assets
• Support retailer information and asset requests
• Help track retailer deadlines and requirements
• Learn and support vendor portals
• Organize product samples
• Support e-commerce order fulfillment
• Help prepare and process retailer orders
• Coordinate shipping documentation and product preparation
• Maintain organized physical product and sample inventory
• Help prepare products for trade shows, shoots and events

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Tto Apply, please submit:

1. Your résumé
2. A short note explaining why this role interests you
3. Examples of your work
4. Tell us about a time you took an idea that was not fully developed and helped turn it into something organized and complete. What did you do?

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