Content & Social Media Coordinator

‍

At Fitness Ambassadors, we’re more than an events company. We’re building communities through movement. From weekly workouts and wellness experiences to large-scale festivals and brand activations, we create experiences that help people connect, make new friends, and explore Dallas.

‍

‍

Fitness Ambassadors is looking for a creative, organized, and outgoing Content & Social Media Coordinator to bring our brand to life both online and in person.

‍

‍

This role is responsible for planning, creating, and publishing content that captures the energy of our events, builds community, and drives excitement for everything happening at Fitness Ambassadors.

‍

You’ll work closely with our Community Experience team to develop the monthly content strategy around upcoming events, partnerships, and campaigns while creating compelling content that tells the story of our community before, during, and after every experience.

‍

This is a fast-paced, part-time role (10–15 hours per week) for someone who thrives in social environments, enjoys meeting new people, has a strong eye for storytelling, and naturally thinks about how moments can become engaging content.

‍

‍

Key Responsibilities

‍

Content Strategy & Planning

• Own and maintain the monthly content calendar aligned with upcoming events, partnerships, launches, and community initiatives.
• Collaborate with the team to proactively plan content that supports ticket sales, sponsor deliverables, and brand awareness.
• Brainstorm creative campaign ideas, content series, and social concepts that keep Fitness Ambassadors fresh and engaging.
• Identify content opportunities before, during, and after events to maximize every experience.
• Stay current on social trends and recommend ideas that fit the Fitness Ambassadors brand.
• Plan content needs in advance, including shot lists, interview ideas, testimonials, and promotional assets.

‍

Content Creation

• Capture photo and video content at Fitness Ambassadors events, workouts, activations, and partner experiences.
• Tell the story of each event by capturing attendee interactions, instructor moments, sponsor integrations, behind-the-scenes content, and community highlights.
• Conduct quick interviews with attendees, instructors, sponsors, and partners for social media content.
• Edit Reels, TikToks, Stories, and other short-form video content.
• Create graphics in Canva or similar platforms as needed.
• Coordinate with instructors, ambassadors, photographers, and partners to collect additional content.
• Maintain an organized library of photos, videos, and creative assets.

‍

Social Media Management & Community Engagement

• Plan, schedule, and publish content across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
• Write engaging captions that reflect the Fitness Ambassadors voice.
• Actively manage daily Instagram engagement by responding to comments, DMs, tags, mentions, and Story replies in a timely and personable way.
• Monitor tagged content and reshare relevant posts and Stories from attendees, instructors, ambassadors, sponsors, and partners.
• Proactively engage with community members, partners, and relevant local accounts through thoughtful comments, reactions, and conversations.
• Monitor trends and identify timely content opportunities.
• Repurpose content across multiple platforms to maximize reach and visibility.

‍

Marketing & Campaign Support

• Support launches for new events, partnerships, memberships, and community initiatives.
• Help execute sponsor deliverables across social channels.
• Assist with influencer collaborations and ambassador campaigns.
• Coordinate giveaways, promotions, and community campaigns.
• Collaborate with the Community Experience team to ensure marketing aligns with upcoming business priorities.

‍

Analytics & Reporting

• Track engagement, reach, follower growth, and campaign performance.
• Provide monthly reports with insights and recommendations.
• Identify high-performing content and use data to improve future content strategy.
• Track community engagement, response times, and the performance of reshared community content.

‍

Event Support

• Attend Fitness Ambassadors events to capture content and represent the brand.
• Develop content plans and shot lists before each event.
• Confidently direct attendees, instructors, vendors, and partners to capture engaging content.
• Capture enough content from each event to support future event promotions, sponsor deliverables, and evergreen marketing.
• Assist with live social coverage during major activations.
• Monitor event-related tags, mentions, and posts to identify opportunities for real-time engagement and resharing.

‍

‍

Qualifications

‍

Required

• 1–3 years of experience creating content and managing social media for a brand, business, or creator.
• Strong understanding of Instagram, TikTok, Facebook, and LinkedIn.
• Experience creating engaging Reels and short-form video.
• Experience managing social media engagement, including comments, DMs, tags, mentions, and community content.
• Strong copywriting and communication skills.
• Excellent organizational and project management skills.
• Comfortable working evenings and weekends when events require.
• Passion for fitness, wellness, events, and community building.

‍

Preferred

• Experience with Canva.
• Experience using CapCut, Adobe Premiere Pro, or similar editing software.
• Photography and videography experience.
• Experience using Later, Metricool, Buffer, or similar scheduling platforms.
• Experience working with influencers and brand partnerships.
• Experience in the fitness, wellness, hospitality, or event industry.

‍

‍

Skills We’re Looking For

• Creative storyteller
• Outgoing and personable
• Comfortable approaching and talking with new people
• Highly organized
• Self-starter who takes initiative
• Strong visual eye for content
• Trend-aware and creatively curious
• Excellent communicator
• Responsive and community-focused
• Adaptable in fast-paced environments
• Collaborative team player
• Positive attitude with a growth mindset

‍

Bonus Points If You…

• Naturally document your life through photos and video.
• Love attending fitness, wellness, and community events.
• Have an eye for viral content before it becomes mainstream.
• Can confidently direct people to get the perfect shot.
• Walk into an event already thinking about the stories you’ll tell afterward.
• Love brainstorming new content ideas instead of waiting to be assigned them.
• Are energized by being around people and making genuine connections.
• Enjoy responding to followers, joining online conversations, and highlighting community content.

‍

‍

This is an opportunity to help shape the voice and visual identity of one of Dallas’ fastest-growing fitness communities. If you love being around people, creating content, engaging with an online community, and turning real-life moments into stories that inspire others, we’d love to meet you.

‍

‍

Dallas, TX; hybrid with event attendance required