Marketing & Brand Strategy Lead

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Kyle Cavan is an NYC-based fine jewelry brand specializing in collegiate, Greek, and custom collections, with 250+ university licenses and a hybrid DTC/wholesale business.

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We're a small, fast-moving team that punches well above our weight, and we're looking for someone to keep marketing strategy sharp and on-track for about four months while our co-founder is on maternity leave.

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Our marketing team is experienced and capable of running paid social, email, and Attentive (SMS) campaigns on their own. What we need is someone to own the strategic layer: making sure goals are being hit, the promo calendar is being followed, and the team has a clear point of accountability and a thinking partner if something isn't working.

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You'll step in as the connective tissue between strategy and execution for the September–December window, one of our most important stretches of the year.

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What You'll Do

• Run weekly or bi-weekly check-ins with the marketing team to review performance against goals and confirm the promo calendar is on track
• Keep an eye on sales and marketing KPIs, and flag early when something is off-pace
• When goals aren't being met, bring fresh, creative thinking to help the team pivot quickly rather than waiting it out
• Act as the main point of contact for marketing during this period — keeping leadership informed and the team aligned
• Help maintain consistency in brand voice and strategic priorities across paid social, email, and Attentive/SMS channels
• Partner with our data analyst on performance reporting to inform any strategy shifts

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What We're Looking For

• Direct experience with paid social, search (the the changing landscape), Klaviyo, and Attentive (SMS) — you don't need to be executing day-to-day, but you need to know these channels well enough to step in.
• A strong communicator and connector — comfortable leading check-ins, asking the right questions, and keeping a team accountable without micromanaging
• A strategic, resourceful thinker who can spot when something isn't working and pivot rather than panic
• Experience overseeing or managing marketing function(s), ideally in a DTC or e-commerce environment
• Comfortable working independently in a fractional or contract capacity, with structured but not constant check-ins

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Logistics

• Duration: September 2026 – December 2026 (approx. 4 months)
• Structure: Contract/fractional — scope and weekly hours to be discussed based on candidate availability
• Cadence: Weekly or bi-weekly check-ins with the marketing team; ad hoc availability as needed during key promo windows
• In-person in at least 3x a week to support team where necessary (our office 14th and 5th)

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Please email me your application.

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