Marketing Manager (Fractional/Contract)

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Wooden Spoon Herbs makes vibrant, garden-grown herbal formulas for everyday wellness. Rooted in traditional folk herbalism, we create products and content that help people feel more connected (to their bodies, their communities, and the natural world). We're a small but mighty team, and we care deeply about storytelling, plants, and integrity in everything we do.

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Wooden Spoon Herbs is looking for a part-time Marketing Manager.

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This is a hands-on, execution-first position for someone who wants to be the person who actually makes things happen across a modern consumer brand.

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You'll own the day-to-day marketing operations at Wooden Spoon Herbs: keeping campaigns moving, channels humming, and the brand showing up beautifully across every touchpoint. You'll work directly with our small, close-knit team, touching everything from email to influencer partnerships to product launch coordination.

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If you're early in your career, love consumer brands, and have been waiting for a role where you can actually build something, this is it.

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What You'll Do:

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Email Marketing

• Partner closely with our email agency to manage Klaviyo end-to-end (optimizing flows, executing campaigns, and improving key performance metrics)

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Organic Social & Content; Community Management

• Help shape the social content plan with a consistent lens on community building and brand voice
• Brief and coordinate with content creators to keep the pipeline moving and content on-brand
• Respond/engage with community (consumer and customers) via e-mail communication

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Paid Social & Media

• Partner with our paid media team to stay close to what's running, what's resonating, and why
• Connect paid learnings back to organic, email, and creative (so every channel is informing the others and looking cohesive)

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Influencer & Creator Partnerships

• Source, vet, and manage creator relationships that feel authentic to who we are
• Handle outreach, contracts, content approvals, and performance tracking
• Build a repeatable process, not just one-off deals

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Product Launches & Campaigns

• Coordinate launch timelines, asset checklists, and cross-channel execution
• Make sure nothing falls through the cracks between creative, ops, and marketing

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Reporting & Analytics

• Pull weekly performance data across channels and turn it into clear takeaways
• Know what's working, flag what isn't, and bring a point of view on what to try next

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What We're Looking For

• 3–5 years of experience in marketing at a DTC, CPG, wellness, food & bev, or lifestyle brand
• Hands-on experience with at least a few of the above (email, social, influencer, or content coordination)
• Strong writing skills. Genuinely strong.
• Organized and detail-oriented (you keep projects moving and don't drop balls)
• Creative instincts paired with analytical curiosity (you care about aesthetics and open rates)
• High agency. You don't wait to be told what to do or handed a perfect brief.
• Comfortable building process in places where there isn't one yet
• Comfortable using AI tools (Claude, ChatGPT, etc.) as part of how you work
• Genuine interest in herbalism, wellness, or the natural world (even if you're still learning)

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What Success Looks Like in the First 90 Days

• By the end of month one, you've gotten fluent in the brand, the product line, and how we currently operate. You know what's working and what isn't. You've already made a few things better.
• By month three, you own your workstreams without needing to be managed. You're bringing ideas to the table, not just executing them. The team trusts your judgment. You've shipped something you're proud of.

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You Might Be a Great Fit If...

• You get genuinely excited when an email campaign performs well and immediately want to know why
• You've worked at a small company and liked having fewer layers and more responsibility
• You notice when brand voice sounds off (and you say something)
• You use "I built this" more often than "I contributed to this"
• You have opinions about good design, even if you're not a designer
• You care about what you're selling — not just how to sell it
• You're the kind of person who reads the brand's own emails to see how they do it

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