Paid Media Specialist

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Cloud Life Consulting is looking for a paid media specialist, contractor, or agency to help us build and optimize a B2B demand generation program over the next several months.

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We've run several initial advertising experiments and have some baseline data, but we're looking for a partner who can help us scale and manage ad campaigns.

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Ideal Experience

• Marketing to IT & Finance leaders and technical buyers
• Managed services providers (MSPs)
• AWS Partners/cloud consulting firms
• Enterprise technology, AI and infrastructure
• Long sales-cycle B2B lead generation
• ABM and enterprise demand generation

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Areas of Support

• LinkedIn Ads
• Reddit Ads
• Retargeting and nurture campaigns
• Conversion rate optimization (CRO)
• Google Search and search-driven acquisition
• Answer Engine Optimization (AEO)
• AI-era search and advertising opportunities
• Lead attribution and reporting
• CRM integration and ensuring leads flow correctly into Attio

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We're specifically looking for a partner who believes in a test, learn, and scale approach.

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Rather than deploying a large advertising budget upfront, we'd like to begin with a smaller testing budget, validate channels, audiences, messaging, and offers, and then scale investment as we see measurable results and qualified opportunities being generated.

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The ideal partner will:

• Recommend an initial testing budget and channel mix
• Establish clear success metrics
• Run structured experiments and optimization cycles
• Identify opportunities to scale what works
• Provide strategic guidance as advertising and AI-driven discovery continue to evolve

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When you email me, please include:

• Experience with MSPs, AWS Partners, cloud consulting firms, or enterprise technology companies
• Relevant case studies and results
• Typical engagement structure
• Monthly retainer range
• Recommended starting ad spend budget
• Any experience with AI search, AEO, or emerging advertising opportunities

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We're less interested in vanity metrics and more interested in building a repeatable system that generates qualified conversations and pipeline growth.

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If this sounds like a fit, we'd love to hear from you.

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