Social Media Creator & Manager

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Sly is a functional beverage with intent. Three modes — BOOST (Focus), CHILL (Relax), DREAM (Sleep) — each with one job, nothing overlapping. Our belief is simple: feeling good should not be left to chance. The brand is confident, quiet, and designed — never loud, neon, or desperate. We speak to people who read labels and ask better questions, and we respect their time with clear language and clear choices.

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As our Social Media Creator & Manager, you own the brand's organic social — top to bottom.

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You will personally create still images and short-form video, publish and manage Stories, engage our community, and turn influencer and ambassador content into on-brand moments. You'll be measured on real growth, and rewarded for hitting it.

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Platforms you'll own: Instagram, TikTok, and Facebook.

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What You'll Do

• Create original, self-produced content. Shoot and edit still images and short-form video that is on-brand and on-guideline — quiet confidence, clear hierarchy, restraint, and the SLY. palette. This role requires content you create yourself to be posted on our brand channels.
• Publish and manage. Schedule feed posts, post and run Stories, and keep a consistent cadence across all three platforms.
• Grow the community. Engage with followers, reply, and spark conversation to hit growth and engagement targets.
• Repurpose UGC. Turn content from our influencers and ambassadors into polished, on-brand posts that extend our reach.
• Report and optimize. Deliver monthly analytics reports with clear insights and concrete optimizations for the next cycle.
• Own the channels. Take full ownership of the brand's social presence, plus the other responsibilities a great social media manager naturally carries.

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Who You Are

• A creator first — you shoot, edit, and appear on-camera comfortably, and you can prove it with your own work.
• Fluent in the native language of Instagram, TikTok, and Facebook, and what makes each one perform.
• Fluent in short-form video trends, sound, pacing, and hooks — and able to make them feel on-brand rather than generic.
• Able to hold a restrained, design-led brand: you get more from negative space and clear type than from noise.
• Data-comfortable: you read analytics and turn them into your next move - SMO, AEO
• Self-directed and reliable — you can own a channel without being managed

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Compensation

• This role starts as a 3-month trial contract, paid with a base pay plus a performance ladder reaching up to a total monthly rate of $3,000. You start at a base for meeting posting requirements, step up on monthly growth of both followers and engagement, and reach the full rate on cross-platform campaign integration and standout, high-reach content.
• Base pay $1,000 (Total): Meet the posting requirements across Instagram, TikTok, and Facebook (feed, Stories, and short-form): at least 3x weekly on IG & FB + 5 stories daily, daily on TT.
• Growth & engagement $2,000 (Total): Earned on monthly growth of both followers and engagement — net-new followers per month, shares, saves, comments, and similar signals — with targets that differ by platform. Ex: a 15% month-over-month increase in high-intent DMs or comments asking where to purchase, whether they can become an ambassador, and/or whether we can sponsor an event.
• Campaign & reach $3,000 (Total): The full rate is earned on additional cross-platform campaign integration and producing 2–3 pieces of content per month that achieve reach 200% higher than the account's average subscriber base.

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How to Apply

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Send your application by email to [email protected].

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Include all three of the following :

1. Resume and cover letter outlining your experience in content creation.
2. Brand-friendly content examples — both still images and short-form video.
3. A self-recorded video example (required). Create a video you'd actually post on Sly's IG, TikTok, and Facebook that invites customers into the Sly world, using our brand guidelines. Video is for internal, application use only.

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Your video should:

• Extend an invitation. Make the viewer feel welcomed in — human, warm, and genuine.
• Use sensory and food-marketing techniques to make our products feel tangible through the screen. Show us the shiny can and water droplets on a hot day, the texture, the hydration, and the real feeling after using our products, before customers ever drink it.
• Hold the SLY aesthetic. Quiet confidence and restraint; the Off-White and Deep Blue palette; clear hierarchy and negative space — never loud or neon.
• Show the world of Sly. How people move through their day and fold Sly into it — using it to shift how they feel between moments: Focus, Relax, Sleep.

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Tip: The video is the heart of this application — it's the clearest proof you can create the exact content this role is built around. Treat it like your first post as owner of our channels.