Social Media Manager

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Dorai Home is a growing direct-to-consumer brand that designs thoughtful products for the kitchen, bathroom, and pets, helping to make life a little tidier. Our stylish, functional home solutions are made from sustainable materials that rapidly absorb and evaporate moisture. We're passionate about creating beautifully practical products people use every day.

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Dorai Home is seeking a creative and detail-oriented Social Media Manager to lead our social media and influencer marketing efforts.

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Reporting to the Director of Marketing, you’ll be responsible for developing and executing strategies that engage our community, grow brand awareness, and reflect Dorai’s aesthetic across all platforms.

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This role requires a balance of creative thinking, content creation, and analytical insight. You’ll manage daily social media activities, create content for use across social media platforms, and own brand and influencer partnerships. A strong eye for design and the ability to film and edit compelling video content is essential, as is the ability to create structured, detailed plans that coordinate with our other marketing efforts. Strong communication and ability to plan ahead is essential.

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We’re seeking someone with a strong understanding of current social media trends, an ability to analyze performance metrics, and a talent for engaging communities in a genuine way. The ideal candidate is a self-starter who thrives in a fast-paced, innovative startup environment. If you’re a creative, organized, and detail-oriented professional who can balance content creation with structured project management, we’d love to hear from you.

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Essential Duties & Responsibilities

• Own day-to-day social content creation and publishing across Instagram, TikTok, Facebook, Pinterest, and YouTube
• Develop and execute a strategic social media calendar tailored to each platform
• Film and edit engaging short-form videos for TikTok, Reels, and YouTube Shorts
• Actively engage with Dorai’s community across platforms
• Monitor trends and performance; produce monthly recaps highlighting wins, insights, and opportunities
• Maintain and grow Dorai’s influencer network; manage communication, briefs, and content collection
• Pitch and execute co-branded campaigns and giveaways with aligned brand partners
• Assist in creating UGC-style ads and editing short videos for paid campaigns
• Collaborate with designers to ensure all visual content aligns with Dorai’s modern aesthetic
• Maintain and update the marketing calendar with all social media activities
• Support with photoshoot preparations and on-site coordination

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Required Qualifications

• 5+ years of experience in social media, content, or influencer marketing
• In-house brand experience preferred
• A portfolio that showcases your strongest social media work
• Strong visual sensibility and ability to capture and edit content that aligns with a design-forward brand
• Deep knowledge of platform best practices, social trends, and audience engagement
• Proven ability to collaborate on art direction and work closely with designers
• Experience with influencer and creator management
• Strong organizational and project management ability
• Data-driven mindset that identifies performance trends and adjusts accordingly
• Proactive self-starter with the ability to manage multiple projects independently

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This is a contract role ~20 hours/week with 2 days/month at the Salt Lake City office and the others remote.

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Travel to filming locations may occur based on filming needs.