Marketing Manager

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SearchTides is a hub for all things SEO, Organic Search, and AI Optimization. We have an exciting opportunity for a seasoned marketing operator to own our marketing strategy and its implementation with audience acquisition and business growth as the core KPIs.

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As the Marketing Manager at SearchTides, you will run and be responsible for the following:

• Building and growing our business and audience through social media, content, and sponsorships
• Owning our social media strategy
  • This includes both the creation of our strategy as well as a focus on using analytics and insights to optimize it over time

• Managing freelancers who can help implement your strategy
  • For example, video editors or designers

• Owning the SearchTides newsletter
• Working cross-functionally with partnerships and strategy teams
  • Creating content geared to specific partners and audiences
  • Obtaining knowledge and turning it into content

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You’ll also be asked to help sales with the creation of decks and collateral, as well as the potential of creating digital courses in the future.

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About You

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Analytical

• You obsess over analytics and make data-informed decisions to drive your strategy.
• We’ll expect your strategy to display this and review regular reports that you create.
• For the interview, you’ll have to provide examples of scenarios where data dictated the direction of a campaign and what the results were.
• You’re well-versed in a variety of analytic tools related to the success of this job, its responsibilities and KPIs.

Agile

• You have ninja-like experience adapting your strategy and implementation due to market / economic disruptions and trends.
• You follow agile marketing methods and win as a result.

AI enabled

• You experiment with AI tools almost daily and have implemented AI solutions to streamline your workflow and increase results whether it be production quality or quantity or audience growth.
• You’re responsible for keeping your department’s efficiency up and costs down.

Creative

• You love bold colors (figuratively and maybe literally too) and aren’t afraid to try new things.

Visionary

• You might be an avid chess player, always thinking several steps ahead and have the ability to read your market before it makes its move.

A marketing growth operator

• You’re a social media manager, content manager, and content creator
• You’ve grown a content company or department to $100k MRR before
• In this role you have the opportunity to build out what is essentially a new business line at SearchTides and it’s no problem because you’ve done it before.

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Other Cool Stuff

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SearchTides has been fully remote since 2015. We’ve figured out how to build a culture while being remote, balance time away from the screens, still strive for excellence, and do it all while having a good time throughout.

• Monthly guest speakers (everything from house plants to mixology sessions)
• Ten company-wide federal holidays off per year based on US calendar
• Winter break shut down! In addition, our office is closed the last week of the year (yes, it’s PTO!)
• Plus, 15 additional days of PTO
• Plus, you get your birthday off. And you get to come back to a slew of happy birthday messages in Slack
• You receive a fancy laptop + any monitor needs
• A healthcare reimbursement plan
• A sponsored mental health program

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