In today's hyper-connected and competitive world, customers are looking for more than just products and services. They are looking for brands that they can trust, that share their values, and that they can relate to on a personal level. In this age of social media, authenticity is not something that can be bought or fabricated; it must be earned...
Being let go, or even leaving a career or long-time client voluntarily, can certainly feel like a challenging and uncertain time. But, it can also present opportunities for growth and change. For some, losing a job can provide the push they need to pursue a long-held passion or start their own business. It can act as an opportunity to explore new career paths and learn new skills.
AI, or artificial intelligence, is rapidly changing the marketing landscape, and it is sure to increase in prevalence throughout 2023. More and more, AI is being used alongside more traditional methods to create powerful marketing campaigns. As marketers, it is crucial to stay up-to-date on the latest trends and take advantage of their benefits in our work, so we’ve put together some of the top trends that we’re already seeing on the rise within the world of AI marketing.
Most freelancers focus on growing their top line revenue which leads to an even bigger bottom line. But here’s the thing — while there are several ways to grow a business, not all of them actually grow your revenue, or more importantly your profits.
Huge social and economic shifts in the last couple of years have impacted what consumers expect from businesses. Businesses must adapt and evolve to keep up with changing customer and market demands. We’ll dive into some of the biggest marketing trends predicted to dominate 2023.
With the threat of a recession looming, understanding how to make yourself indispensable in your current role may make the difference between remaining employed or not. So what can you do to take that extra initiative and demonstrate just how valuable you are?
Generation Z makes up nearly a third of the global population, giving them immense power to sway the behaviors of companies both new and old. It is crucial for marketers to cater messaging toward Gen Z in ways that may feel unfamiliar or even counterintuitive at times, but are sure to excite and inspire loyalty.
While Web 3.0 has not yet fully materialized, it is quickly hurtling towards us. There are several things that you can do as a marketer to get ahead of some of these evolving practices. These practices will help to maximize the return on your marketing strategies in this evolving digital era.
If you're stuck in a job you don't enjoy or you want to make a career change, now is the time to take advantage. We break down some job hunting tips to help you narrow down your search, optimize your online presence, and interview with confidence.
Want to grow your website traffic consistently, attract new customers, build loyalty with current customers, and become a brand leader in your space? The goal is to continually add value by publishing informative, well-written articles created with strategy and customer engagement in mind.
A typical Thanksgiving shopping list might not include banana bread, turkey rice, or Swedish booze, but these three companies found a way to hop on the holiday. And so could you. This year, holiday season spending is projected to hit record levels in November and December, growing 3 to 4 percent over last year to $957.3 billion-to- $966.6 billion, according to the National Retail Federation. While the December holidays make up the lion's share, Thanksgiving's wide appeal presents a unique opportunity: more than 90 percent of Americans celebrate the holiday. Even for companies outside of the turkey business, there are still opportunities--with the right approach.
How have the Hollywood writers' and actors' strikes impacted visual creatives? Graphic designer and art director Rafael Medeiros shares his experiences. Born in Rio de Janeiro, Rafael Medeiros moved to LA in 2012 after graduating in Brazil in graphic design. He's since worked on several global campaigns and for well-known international brands, including Disney+ and Apple TV+.
A group of marketing executives are seeing several trends in how marketers are using artificial intelligence (AI) in their martech toolkit — from customer targeting, acquisition, and retention to brand promotion and metrics. They say marketers are using AI marketing tools to improve the planning, execution and results of their campaigns. The execs shared details on each of those AI martech trends...
Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two aren’t in sync, you’ll often see marketing and sales teams pointing fingers. Both say the other’s efforts aren’t up to par. While every business relies on solid partnerships between sales and marketing to succeed, this starts with a good strategy. Otherwise, you’ll be attempting to boost revenue without a clear sense of direction. Here are four marketing strategies to help your teams work in sync and increase sales.
Thanks to website builders, it’s easier than ever to create your own website without having any coding knowledge. There are even site builders designed for specific uses, such as e-commerce stores and blogs. The best website builders are easy to use, affordable and allow room for growth. The most popular options include templates or themes, so you have a design starting point. This makes it much easier for you to add your own images or content and then publish quickly. Most of the website builders that made our list are all-in-one solutions that include web hosting, domain registration and a built-in editor for one monthly fee.
Moloco, a leader in operational machine learning (ML) and performance advertising, together with leading independent research company Ipsos, today announced the findings of the inaugural Mobile App Performance Marketing Global Report. More than 1,600 mobile app marketers were surveyed across nine countries, including US, UK, Korea, France, Germany, Indonesia, Japan, Singapore, and Vietnam.
Marketers who have spent more than a decade trying to bring omnichannel strategies to life are being confronted by harsh realities as we near the final quarter of 2023. On the one hand, evolving platform policies and privacy regulations are changing established data approaches and sources. At the same time, the rise and maturation of new advertising channels and opportunities continue to ask more of marketers and media planners.
Imagine being able to engage with your target audience without feeling like you're selling to them. That's what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because it's an authentic and effective way to build trust with your audience and sell products fast. You may have a brilliant idea for an influencer campaign, but without proper planning and tracking, it's like navigating in the dark. How can you ensure it delivers the results you set out for? What metrics should you focus on to maximize success? Let's dive into the KPIs that will steer your campaign toward remarkable ROI.
Back in the internet's wild frontier days, achieving search engine optimization (SEO) might've been as simple as strategically scattering a few keywords throughout your website. But the digital landscape has undergone seismic shifts since then. With AI content clogging up Google's virtual airwaves, standing out from the pack has become a daunting task for business owners.
Marketing is a huge field, covering everything from content creation to market research, digital marketing and a whole lot more. As a business expands, so do its marketing needs, often leading to the creation of large in-house teams. But with the current economic climate, sustaining these large teams is becoming harder. Smart businesses know that when the economy turns down, marketing needs to turn up—to capitalize on the opportunity and gain market share.
For more than a decade, search engine optimization (SEO) has been hailed by many as the most effective digital marketing strategy out there. This claim has always been debatable, but it's even more relevant in the modern age when the SEO landscape has considerably evolved. Can we definitively say that SEO is still the best digital marketing strategy? Or are there other channels and tactics that have surpassed it?
The marketing world has been closely following Musk's relationship with Twitter for quite some time now — including Twitter's rebranding. What are the ripple effects of Elon Musk's move to 'X,' and how does Twitter's metamorphosis impact marketers and customer experience?
Most marketers struggle to grasp the intricacies of digital marketing. As one of the most effective means of marketing in the 21st century, it is hard to pass on, and people resort to paying exorbitant amounts to established digital marketing firms. However, AI is changing the narrative by simplifying digital marketing with software that can handle all the intricacies of digital marketing for people.
As of this morning, the new Twitter competitor Threads, created by Facebook and Instagram parent company Meta, has over 60 million registered users. It has only been downloadable for two days. When any group of 60 million people do the same thing in a 48-hour time period, it’s worth looking into. Threads clearly has traction and potential. This is important for retailers and brands because social media is critical to reach customers. The question is: what should brands and retailers do about Threads?
Meta seems poised to capitalize on Twitter’s current struggles by introducing its much-anticipated rival, Threads. Its arrival comes in the wake of Twitter’s recent controversy, where owner Elon Musk limited the viability of users’ tweets, hampering advertisers’ reach. Threads has emerged as a potential sanctuary for both social media users and marketers. Here’s the rundown on what Threads is, what it means for social media, and more.
Businesses are unveiling advertising campaigns and product lines to mark Pride Month, even as some conservatives try to build on recent clashes with Bud Light and Target by calling for boycotts of brands that advertise their support of the LGBT community.
U.S. job openings rose unexpectedly in April, illustrating the resilience of the American labor market even as the Federal Reserve attempts to cool the economy in its fight against inflation. Employers posted 10.1 million job openings last month, up from 9.7 million in March and the most since January. Economists had expected vacancies to slip below 9.5 million. Layoffs fell, but the number of people quitting their jobs — a sign of confidence that they can find better pay or working conditions elsewhere — slid last month.
The field of digital marketing is rapidly evolving alongside constant updates to search engine algorithms, consumer shifts and technological progress. Here are five trends I think we can expect to see in this sector in 2023. From the continued rise of artificial intelligence and automation to the increasing role of social media influencers, these trends may help shape the future of digital marketing.
Marketing will never be the same. The days of “Mad Men” pitch decks have been replaced by the science of numbers-oriented digital media presentations. Every company is becoming a digital company. But in my view, every company is also becoming a digital marketing company – whether it wants to be or not.
The marketing budget savers and slashers are missing out on a big opportunity. For the double-downers, the right marketing strategy and message can allow them to attract consumers like a beacon in troubled economic times.