Conceptual by nature, Alex has focused her entire career on establishing brands through digital engagement. With a background in design and art direction, Alex never tires of exploring new and innovative ways of reaching audiences. She believes when people are fully able to express their unique skills within a team, the work—from brand development to photography or web design—tells a mesmerizing story. She is versatile having worked in Chicago and Milwaukee—collecting gems of experience on the way. Alex has spent much of her career working on multicultural initiatives across the industries of education, healthcare, philanthropy, and travel.