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I'm Ali Murphy, a Fractional CMO with a background in creative direction, brand strategy, and performance marketing — specializing in rapid learning and testing across all digital channels to find scalable growth and profitability.
I manually craft and optimize paid search and paid social campaigns — fine-tuning the details that digital marketing teams often overlook. My focus is on finding new "fishing holes": underexplored audiences and creative strategies that unlock profitable growth at scale, leveraging human-centered creative and innovative targeting.
Marketing works best when it's grounded in a clear understanding of the audience — who they are, what they care about, and where they spend their attention. I bring that research-first mindset to every engagement, which is why the campaigns and strategies I build tend to compound over time rather than spike and fade.
I work with a range of clients — from startups finding their footing to established brands that need a fresh perspective on their marketing. Whatever the stage, I bring the same level of commitment to understanding your business and delivering work that moves the needle.
What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.
If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.
Available for brands that need a fractional CMO and paid media expert who operates at the strategic and execution level simultaneously.
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What really stood out to me was how well Ali understood my role. I’ve never had a manager who truly got what I did day in and day out until I worked with her. She knew the ins and outs of my job and became the perfect strategic partner. Ali wasn’t just a manager—she was an advocate, always in my corner, and making sure I had everything I needed to succeed. Her support made a world of difference.
What really stood out to me was how well Ali understood my role. I’ve never had a manager who truly got what I did day in and day out until I worked with her. She knew the ins and outs of my job and became the perfect strategic partner. Ali wasn’t just a manager—she was an advocate, always in my corner, and making sure I had everything I needed to succeed. Her support made a world of difference.
Ali is an incredible leader. She's analytical in her problem solving yet massively creative in everything she does. She's calm under pressure. She's patient and encouraging. She's always willing to test out new ideas while motivating her colleagues to do the same. She is a mentor through and through and I strive to mirror not only her skillset, but her leadership style too.
Ali is awesome! My challenge was with getting messaging & funnels right for different audiences. We went through how to do that in a systematic way, leveraging what is already showing success, then some specific methodologies we could use that fit our budget and expertise in to gain further traction and build successful lead funnels.
