Hiring a Paid Media Expert to Amplify your Brand's Visibility, Message, and Marketing ROI.

Hire a paid media specialist to amplify your brand awareness. Paid media professionals help you maximize your marketing ROI by promoting your brand in the right spots at the right time.

Paid Media is exactly what it sounds like, a form of marketing where a company pays to place its brand or message in front of a target audience.  It is an incredibly important component in the quest for widespread brand awareness and revenue growth, especially for online businesses. 

Paid media is an incredibly effective tool used by brands to increase their visibility.  Savvy paid media professionals know how to precisely target various markets and demographics, ensuring their paid media placements are being seen by the people most likely to use their service or product.  

Unlike organic marketing, paid media instantly places your content and message in front of potential customers.  Whether your brand shows up at the top of their search engine page, is seen on TV, or comes across their social media feed as they scroll, a proper paid media strategy ensures your messages reaches the right audience.

A true paid media professional knows how to target and cater advertising to specific demographics, interests, and behaviors. They make sure that your ads and content are seen by those most likely to be interested in what you have to offer.

The data gathered from paid media campaigns provide valuable insights that help define and shape broader marketing strategies. Key metrics such as click-through rates, engagement, and conversion rates, give businesses a clear view of what resonates with audiences. 

There are a variety of paid media channels that businesses can utilize, each one playing their own pivotal role in a comprehensive digital marketing strategy. Knowing how to best leverage each channel is paramount in a company’s ability to boost visibility and engagement through advertising.

The Most Common Paid Media Platforms and How Professionals Leverage Them:

  1. Social Media Advertising: Paid media professionals know how to use platforms like Facebook, Instagram, LinkedIn, and X.  While all social media platforms, each one has its own unique nuances and user behaviors.  Understanding how people use social media platforms allows them to fine tune their ads in a way that is most effectively consumed by those platform users. Social media is unique, because the most effective ads don’t look or feel like ads.  The ability to leverage influencers, paid partnerships, and targeted promotions, effective social media marketers focus on fostering engagement, knowing the more engagement they generate, the more conversions they will see. 
  2. Search Engine Marketing: Effective paid media professionals will implement strategies to increase a website’s visibility in search engine results pages (SERPs).  Focusing on things like Pay-Per-Click (PPC) campaigns, especially on Google, paid media experts know how to use specific keywords so that ads show up at the top of potential consumer’s search results.
  3. Display Advertising: Display or visual ads are widely used to promote a company’s product or service.  When crafted effectively, display ads offer a visually appealing promotion of a product in a way that’s digestible, rather than intrusive, to viewers. Savvy paid media professionals have a strong understanding of what to show and where to put it.  Banner ads displaying text, images, and or videos are strategically distributed across websites and apps to grow and reinforce brand awareness. 

Paid Video Advertising: 

Video advertising on platforms like YouTube or other streaming services are another cost effective and interactive advertising method. Sponsored content or native advertising, where advertisements blend with the organic content of a platform, also offer a non-intrusive way to engage users and can be extremely effective.

Paid media experts bring specialized knowledge that significantly amplifies a business's marketing efforts.  Partnering with the right paid media professional helps ensure that advertising dollars are used efficiently to meet the desired business outcomes.

The Benefits Of Hiring a Paid Media Professional Through Gyde

Engaging with a paid media/advertising professional on Gyde can transform your business.  Paid media specialists on Gyde have proven themselves as leaders in the space and will help you expand your market presence and amplify your competitive advantage.  Here's how:

Instant Visibility: 

A paid media professional will catapult your brand into the spotlight.  They’ll make sure that your message reaches a wider audience across search engines, social media, websites, and apps. The immediate exposure you achieve will drive increased traffic and brand awareness, reaching potential customers who otherwise would have never heard of you.

Targeted Advertising: 

Paid media professionals use sophisticated targeting tools to hone in on your ideal customers. They will tailor campaigns based on unique demographic data, interests, behaviors, and geographic locations. This prescriptive approach ensures that your ads reach and appeal to those most likely to engage with your brand, getting you the most ROI for each marketing dollar.

Data-Driven Insights: 

Paid media professionals treat analytics like gospel.  They monitor each and every campaign to understand in detail how they’re performing. They use this granular data to refine and improve marketing strategies, continuously making tweaks and adjustments to enhance campaign performance. This level of analysis is crucial if you want to optimize your advertising efforts, as it helps ensure that your ads are always catering to the latest market trends and consumer behaviors.

Hiring a paid media professional through Gyde is an investment in someone who knows how to navigate the complexities of digital advertising.  They’ll help you achieve visibility, engagement, and ultimately success

Implementing Paid Media Campaigns for Maximum ROI | Gyde 

To achieve success with paid media campaigns, you’ll want a comprehensive strategic plan, with clearly defined goals and outcomes.

  • Set Clear Objectives: Define exactly what you want to achieve—be it enhancing brand awareness, generating leads, or driving sales. Clear objectives will help guide your campaign strategy and lay out measurable benchmarks for success.
  • Know Your Audience: Creating detailed buyer personas helps you understand exactly who your customers are. Knowing your target audience lets you custom tailor your paid media efforts, focusing on platforms where your audience is most engaged.
  • Budget Wisely: Allocate your budget across different channels strategically to ensure you're not overspending in one area while underutilizing others. 
  • Craft Compelling Ads: You’ll need to make sure your ads are designed in a creative way that speaks directly to your audience. These ads should be easily adaptable, while remaining consistent, to align with each medium’s unique characteristics. Always make sure to include a strong call to action to guide users from interest to conversion.

Religiously monitor your campaign's performance analytics. Experiment with different elements of your ads (like headlines, images, or calls to action) to learn what works best.  Always be looking for new ways to refine and improve your approach. It's important to recognize that what may be working now won’t always work as the digital landscape continues to evolve.  Lastly, make sure that your paid media efforts always complement your organic marketing strategy.  Brands whose paid and organic strategies are working in parallel will always achieve the fastest success.

By following these steps, you can ensure that your paid media campaigns not only reach the right people but also convert them into consumers of your brand, all while managing your ad spend efficiently.

The easiest way to approach your paid media strategy?  HIRE AN EXPERT. No matter how good a product or service may be, the success of any business relies heavily on a well thought out and executed marketing plan.  Don’t put this burden on yourself, leave it to the professionals.

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Paid Media Professionals on Gyde

Morgan Scarnato

Marketing Executive | Media Strategy Consultant | Fractional Marketing Leader

Chicago, Illinois
13
Years of Experience
Services Offered
Content Planning & Strategy
Data Analysis & Optimization
Fractional CMO
Marketing & Brand Strategy
Marketing Campaign Creation
About
Marketing Executive Driving Growth with Data, Innovation, and AI.

Accomplished marketing executive with 13+ years of experience driving transformative growth for top-tier brands. Expert in data-driven strategies, media measurement, and cross-functional team leadership. Proven ability to craft and execute innovative campaigns that align with organizational goals and exceed expectations. Specialize in B2B marketing, with a focus on technology and consulting sectors.

Specializing in fractional CMO services, agency services, and more, I leverage deep expertise in data-driven strategies, media measurement, and cross-functional team leadership. Skilled in crafting and executing innovative campaigns that align with organizational goals and exceed expectations.

Recent accomplishments:
> AI-powered marketing: Successfully transitioned to an AI-personalized, full-funnel omni-channel marketing model, resulting in a 40% increase in sales opportunities.
> ABM success: Executed a successful ABM strategy for a IT consulting firm, driving a 289% increase in YoY Customer Lifetime Value.
> Global expansion: Developed integrated marketing campaigns globally, expanding market reach into three new regions and increasing sales by 10%.
> Infrastructure optimization: Implemented marketing infrastructure management systems (Hubspot, PowerBI, Salesforce) to streamline processes and increase efficiency.
> ROI improvement: Strategically adjusted a pet-food brand's marketing ecosystem, resulting in a 235% increase in ROI within 8 months.

Key strengths:
> Data-driven marketing: Develops and executes data-driven strategies across omni-channel platforms to achieve measurable results.
> Cross-functional leadership: Oversees and inspires high-performing teams to deliver exceptional outcomes.
> Client relationship management: Builds strong partnerships and fosters trust with clients.
Innovation: Pioneering new approaches and leveraging emerging technologies to drive business growth.
Marketing Executive Driving Growth with Data, Innovation, and AI.

Accomplished marketing executive with 13+ years of experience driving transformative growth for top-tier brands. Expert in data-driven strategies, media measurement, and cross-functional team leadership. Proven ability to craft and execute innovative campaigns that align with organizational goals and exceed expectations. Specialize in B2B marketing, with a focus on technology and consulting sectors.

Specializing in fractional CMO services, agency services, and more, I leverage deep expertise in data-driven strategies, media measurement, and cross-functional team leadership. Skilled in crafting and executing innovative campaigns that align with organizational goals and exceed expectations.

Recent accomplishments:
> AI-powered marketing: Successfully transitioned to an AI-personalized, full-funnel omni-channel marketing model, resulting in a 40% increase in sales opportunities.
> ABM success: Executed a successful ABM strategy for a IT consulting firm, driving a 289% increase in YoY Customer Lifetime Value.
> Global expansion: Developed integrated marketing campaigns globally, expanding market reach into three new regions and increasing sales by 10%.
> Infrastructure optimization: Implemented marketing infrastructure management systems (Hubspot, PowerBI, Salesforce) to streamline processes and increase efficiency.
> ROI improvement: Strategically adjusted a pet-food brand's marketing ecosystem, resulting in a 235% increase in ROI within 8 months.

Key strengths:
> Data-driven marketing: Develops and executes data-driven strategies across omni-channel platforms to achieve measurable results.
> Cross-functional leadership: Oversees and inspires high-performing teams to deliver exceptional outcomes.
> Client relationship management: Builds strong partnerships and fosters trust with clients.
Innovation: Pioneering new approaches and leveraging emerging technologies to drive business growth.
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Taylor Law

Digital Marketing Expert

Amarillo, Texas
12+
Years of Experience
Services Offered
Display & Banner Ads
Fractional CMO
Lead Generation
Marketing & Brand Strategy
Media Buying & Planning
About
Hello. I’m Taylor Law, the founder of Swayco Social. With over 12 years of experience in the agency world, I’ve had the privilege of creating and managing digital strategies for businesses of all sizes—from startups to large corporations and nationally recognized brands. My specialty is crafting out-of-the-box digital marketing strategies that grab attention and deliver results in an ever-changing, yet digitally-driven world where selective listening and competing for attention are constant challenges.

Cookie-cutter strategies, simply put, just don't cut it anymore. I’m known for providing custom strategies that surpass goals and consistently provides the best return on investment for my clients. With a BBA in Marketing, I specialize in a wide range of digital services including social media management, paid social, OTT/OTV, geofencing, Google Ads, text message marketing, automated email campaigns, content creation (graphic design & copywriting), and responsive web design.

If you're looking for innovative, results-driven digital marketing solutions that will elevate your brand and grow your audience, let's connect!
Hello. I’m Taylor Law, the founder of Swayco Social. With over 12 years of experience in the agency world, I’ve had the privilege of creating and managing digital strategies for businesses of all sizes—from startups to large corporations and nationally recognized brands. My specialty is crafting out-of-the-box digital marketing strategies that grab attention and deliver results in an ever-changing, yet digitally-driven world where selective listening and competing for attention are constant challenges.

Cookie-cutter strategies, simply put, just don't cut it anymore. I’m known for providing custom strategies that surpass goals and consistently provides the best return on investment for my clients. With a BBA in Marketing, I specialize in a wide range of digital services including social media management, paid social, OTT/OTV, geofencing, Google Ads, text message marketing, automated email campaigns, content creation (graphic design & copywriting), and responsive web design.

If you're looking for innovative, results-driven digital marketing solutions that will elevate your brand and grow your audience, let's connect!
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Kyle Ellerbrock

Digital Advertising Specialist

Charlotte, North Carolina
12
Years of Experience
Services Offered
E-Commerce
Fractional CMO
Lead Generation
Media Buying & Planning
PPC Marketing
About
Hi, I’m Kyle, a Growth Marketer with 12 years of experience helping businesses scale and succeed. I’ve worked across a wide range of industries, from B2B to B2C, and have a proven track record of driving results.

What I Bring to the Table:

Ads Expertise: Over $150 million spent on ads, generating $400+ million in revenue for clients.

Full-Funnel Marketing: From traffic to conversion, retention, and analytics, I connect the dots to maximize growth.

Strategic Thinker: I specialize in creating actionable strategies that don’t just look good on paper—they drive real, measurable results.

My Focus:

I’m all about results. Whether it’s scaling ad campaigns, optimizing customer retention, or building strategies to improve ROI, my goal is to make a real impact on your bottom line.

If you’re looking for someone who’s been in the trenches and knows how to deliver growth, let’s chat. I’d love to hear about your goals and see how we can achieve them together.
Hi, I’m Kyle, a Growth Marketer with 12 years of experience helping businesses scale and succeed. I’ve worked across a wide range of industries, from B2B to B2C, and have a proven track record of driving results.

What I Bring to the Table:

Ads Expertise: Over $150 million spent on ads, generating $400+ million in revenue for clients.

Full-Funnel Marketing: From traffic to conversion, retention, and analytics, I connect the dots to maximize growth.

Strategic Thinker: I specialize in creating actionable strategies that don’t just look good on paper—they drive real, measurable results.

My Focus:

I’m all about results. Whether it’s scaling ad campaigns, optimizing customer retention, or building strategies to improve ROI, my goal is to make a real impact on your bottom line.

If you’re looking for someone who’s been in the trenches and knows how to deliver growth, let’s chat. I’d love to hear about your goals and see how we can achieve them together.
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Rob Van Auken

Digital & Traditional Media Buyer, Marketing Consultant, Founder of Brassic Media

Ann Arbor, Michigan
12
Years of Experience
Services Offered
Lead Generation
Marketing & Brand Strategy
Marketing Campaign Creation
Media Buying & Planning
PPC Marketing
About
Rob Van Auken is a seasoned digital and traditional marketing expert with a proven track record of driving results across various industries. As the Founder and President of Brassic Media, Rob leverages his extensive experience to help businesses create a strong brand presence and achieve their marketing goals. He excels in crafting strategic paid and organic campaigns that empower brands and equip businesses with the tools needed to succeed.

At Brassic Media, Rob adopts an analytical approach to digital and traditional marketing. By utilizing cutting-edge tools and technologies, he gathers and analyzes key metrics, consumer insights, and market trends. This data-driven methodology allows him to uncover opportunities and make informed decisions that maximize return on investment. Whether optimizing website performance or refining target audience segments, Rob ensures every action is backed by data and driven by measurable results.

Rob has successfully worked in diverse sectors, including live entertainment, live music, cannabis, higher education, and B2B lead generation. His ability to adapt and deliver top-notch digital marketing solutions has made him an invaluable asset to Brassic Media's clients. His commitment to success, regardless of the industry or budget, has helped numerous businesses thrive and achieve sustainable growth. Connect with Rob today to explore how his expertise can support your business's marketing efforts and drive long-term success.
Rob Van Auken is a seasoned digital and traditional marketing expert with a proven track record of driving results across various industries. As the Founder and President of Brassic Media, Rob leverages his extensive experience to help businesses create a strong brand presence and achieve their marketing goals. He excels in crafting strategic paid and organic campaigns that empower brands and equip businesses with the tools needed to succeed.

At Brassic Media, Rob adopts an analytical approach to digital and traditional marketing. By utilizing cutting-edge tools and technologies, he gathers and analyzes key metrics, consumer insights, and market trends. This data-driven methodology allows him to uncover opportunities and make informed decisions that maximize return on investment. Whether optimizing website performance or refining target audience segments, Rob ensures every action is backed by data and driven by measurable results.

Rob has successfully worked in diverse sectors, including live entertainment, live music, cannabis, higher education, and B2B lead generation. His ability to adapt and deliver top-notch digital marketing solutions has made him an invaluable asset to Brassic Media's clients. His commitment to success, regardless of the industry or budget, has helped numerous businesses thrive and achieve sustainable growth. Connect with Rob today to explore how his expertise can support your business's marketing efforts and drive long-term success.
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The Arpo Agency

Ads That Connect. Creative that Captivates.

United States
18
Years of Experience
Services Offered
Display & Banner Ads
Illustrations
Lifecycle Marketing
Logo Design & Creation
Marketing & Brand Strategy
About
Years of crafting award-winning campaigns for Fortune 1000 brands fuels our obsession with exceeding expectations. As a full-service agency, we offer a human touch that fosters genuine connections. We combine strategic foresight, creative brilliance, and cutting-edge technology, including AI, to unlock unprecedented audience insights and optimize campaign ROI.

With over 18 years of combined experience, we've launched The Arpo Agency with a focus on creating award-winning experiences that propel your brand forward. Our success hinges on a comprehensive understanding of your organization's goals and challenges. We conduct rigorous market research and delve into customer data to develop actionable strategies that maximize the return on your marketing investment.

We're relentless in our pursuit of knowledge and innovation. Our team seamlessly blends strategic expertise with creative brilliance, ensuring your marketing efforts are both impactful and engaging.

We offer data-driven digital media buying to maximize your reach, in-depth media research to inform your strategy, and white labeling solutions for seamless brand integration. Plus, our expert team provides customized in-house media training, empowering both B2B technology and B2C consumer product teams to achieve their marketing goals

The Marketing Revolution Starts Now: Ignite Your Brand's Trajectory.
Years of crafting award-winning campaigns for Fortune 1000 brands fuels our obsession with exceeding expectations. As a full-service agency, we offer a human touch that fosters genuine connections. We combine strategic foresight, creative brilliance, and cutting-edge technology, including AI, to unlock unprecedented audience insights and optimize campaign ROI.

With over 18 years of combined experience, we've launched The Arpo Agency with a focus on creating award-winning experiences that propel your brand forward. Our success hinges on a comprehensive understanding of your organization's goals and challenges. We conduct rigorous market research and delve into customer data to develop actionable strategies that maximize the return on your marketing investment.

We're relentless in our pursuit of knowledge and innovation. Our team seamlessly blends strategic expertise with creative brilliance, ensuring your marketing efforts are both impactful and engaging.

We offer data-driven digital media buying to maximize your reach, in-depth media research to inform your strategy, and white labeling solutions for seamless brand integration. Plus, our expert team provides customized in-house media training, empowering both B2B technology and B2C consumer product teams to achieve their marketing goals

The Marketing Revolution Starts Now: Ignite Your Brand's Trajectory.
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Darren Howard

Chief Marketing Officer (full-time or fractional)

Los Angeles, California
25
Years of Experience
Services Offered
Content Planning & Strategy
E-Commerce
Email Marketing & Campaigns
Fractional CMO
Marketing & Brand Strategy
About

Expert in developing and executing customer acquisition, brand, and media strategies leveraging market trends, customer insights, and competitive landscape. Known for setting the vision for multichannel marketing and leading teams in the creation and implementation of a diverse mix of marketing channels. Articulate communicator with strong analytical, interpersonal, problem solving, collaboration, and management skills.

Core Skills:

  • Customer Acquisition, Brand Development, Customer Value Propositions, Data Analytics, Revenue Generation, ROI Focus, Advertising, Media Strategy, Team Building


Key Accomplishments:

  • Grew annual revenue more than 4x through customer acquisition leadership for $1.4 billion direct-to-consumer challenger insurance company Esurance, acquired by Allstate during my tenure
  • Increased brand awareness by 90% and brand consideration by 140% within two years of launching a new strategic brand platform for Esurance
  • Expanded scope and impact of Esurance brand sponsorships through high-profile partnerships and activations, such as U.S. Open Tennis, South by Southwest, and Super Bowl
  • Guided data science team on development of econometric media mix model, which predicted business results of marketing efforts and allowed for better optimization of Esurance marketing spend across channels
  • Delivered Super Bowl promotion that drew over 5 million Tweets and significantly grew brand awareness; the Wall Street Journal proclaimed “Esurance Wins the Twitter Bowl”
  • Created and executed media strategy for the re-branding of TNT television network as the home of drama, delivering 22% increase in Nielsen ratings
  • Established new broadcast media buying team at Turner Broadcasting, responsible for efficient placement of $100 million in TV and radio annually for all Turner divisions
  • Built marketing team and developed target segmentation, customer value proposition, brand positioning, and customer acquisition strategy as Fractional CMO to launch insurtech start-up Noblr, subsequently acquired by USAA
  • Led the re-brand of Beam Dental to Beam Benefits, launching multiple new insurance product lines to brokers and SMBs

Expert in developing and executing customer acquisition, brand, and media strategies leveraging market trends, customer insights, and competitive landscape. Known for setting the vision for multichannel marketing and leading teams in the creation and implementation of a diverse mix of marketing channels. Articulate communicator with strong analytical, interpersonal, problem solving, collaboration, and management skills.

Core Skills:

  • Customer Acquisition, Brand Development, Customer Value Propositions, Data Analytics, Revenue Generation, ROI Focus, Advertising, Media Strategy, Team Building


Key Accomplishments:

  • Grew annual revenue more than 4x through customer acquisition leadership for $1.4 billion direct-to-consumer challenger insurance company Esurance, acquired by Allstate during my tenure
  • Increased brand awareness by 90% and brand consideration by 140% within two years of launching a new strategic brand platform for Esurance
  • Expanded scope and impact of Esurance brand sponsorships through high-profile partnerships and activations, such as U.S. Open Tennis, South by Southwest, and Super Bowl
  • Guided data science team on development of econometric media mix model, which predicted business results of marketing efforts and allowed for better optimization of Esurance marketing spend across channels
  • Delivered Super Bowl promotion that drew over 5 million Tweets and significantly grew brand awareness; the Wall Street Journal proclaimed “Esurance Wins the Twitter Bowl”
  • Created and executed media strategy for the re-branding of TNT television network as the home of drama, delivering 22% increase in Nielsen ratings
  • Established new broadcast media buying team at Turner Broadcasting, responsible for efficient placement of $100 million in TV and radio annually for all Turner divisions
  • Built marketing team and developed target segmentation, customer value proposition, brand positioning, and customer acquisition strategy as Fractional CMO to launch insurtech start-up Noblr, subsequently acquired by USAA
  • Led the re-brand of Beam Dental to Beam Benefits, launching multiple new insurance product lines to brokers and SMBs

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Ana Salles

Creative Strategist, Brand Marketing Expert connecting Tech, Culture, and Impact

Austin, TX
12
Years of Experience
Services Offered
Content Creation
Content Planning & Strategy
Fractional CMO
Marketing & Brand Strategy
Paid Media Strategy & Execution
About

I'm Ana Salles, Creative Strategy Director and Founder of Magia Creative. With over a decade of experience, I craft digital marketing campaigns that enhance brand visibility and promote sustainability. I've worked with leading brands like Meta, Instagram, and PayPal, creating innovative content strategies that resonate with audiences.

Born in São Paulo and experienced in New York and Los Angeles, I bring a diverse perspective to my work. At Meta, I led social media campaigns that increased engagement by 134%, reaching over 20 million followers. My collaborations with agencies like BUCK and Sparks & Honey have enriched my expertise in advertising and content creation.

I specialize in helping brands cut through the noise with brand experiences and storytelling that connect with consumers and create impact. I support conscious brands and nonprofits, focusing on sustainability and social impact. My skills span creative strategy, social media marketing, storytelling, and consumer insights, blending creativity with strategic innovation.

Strategically creative and creatively strategic, I connect tech, culture, and impact to drive meaningful results. If you're looking for a strategic partner to help your business grow while making a positive impact, let's connect.

I'm Ana Salles, Creative Strategy Director and Founder of Magia Creative. With over a decade of experience, I craft digital marketing campaigns that enhance brand visibility and promote sustainability. I've worked with leading brands like Meta, Instagram, and PayPal, creating innovative content strategies that resonate with audiences.

Born in São Paulo and experienced in New York and Los Angeles, I bring a diverse perspective to my work. At Meta, I led social media campaigns that increased engagement by 134%, reaching over 20 million followers. My collaborations with agencies like BUCK and Sparks & Honey have enriched my expertise in advertising and content creation.

I specialize in helping brands cut through the noise with brand experiences and storytelling that connect with consumers and create impact. I support conscious brands and nonprofits, focusing on sustainability and social impact. My skills span creative strategy, social media marketing, storytelling, and consumer insights, blending creativity with strategic innovation.

Strategically creative and creatively strategic, I connect tech, culture, and impact to drive meaningful results. If you're looking for a strategic partner to help your business grow while making a positive impact, let's connect.
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Travis Biechele

Google Ads + SEO Expert

Newport Beach, CA
10
Years of Experience
Services Offered
Content Planning & Strategy
Conversion Rate Optimization
Marketing & Brand Strategy
SEM
Media Buying & Planning
About
It’s tough to find someone who is proficient in both Google Ads and SEO (search engine optimization). Your search is over. Access a decade of experience managing $35,000,000+ in paid media and Google Ads spend. Leverage SEO strategies grounded in fundamentals, not gimmicks. Future-proof your site against search engine algorithm updates with teabeeshell, your Google Ads & SEO expert.
It’s tough to find someone who is proficient in both Google Ads and SEO (search engine optimization). Your search is over. Access a decade of experience managing $35,000,000+ in paid media and Google Ads spend. Leverage SEO strategies grounded in fundamentals, not gimmicks. Future-proof your site against search engine algorithm updates with teabeeshell, your Google Ads & SEO expert.
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Lisa Benson

Digital Marketing Strategist and Creative Visionary

Austin, Texas
14
Years of Experience
Services Offered
Fractional CMO
Inbound Marketing
Lead Generation
Marketing & Brand Strategy
Paid Media Strategy & Execution
About
As a seasoned digital marketing strategist and creative visionary, I bring a diverse array of skills to the table, honed through a unique professional journey. My background has equipped me with an extensive skill set that I leverage to empower entrepreneurs in their digital marketing endeavors.

Key Skills and Expertise:

Strategic Digital Marketing: Expertise in crafting comprehensive digital marketing strategies, incorporating SEO, social media marketing, and targeted advertising campaigns. My approach is data-driven and results-focused, ensuring alignment with business goals and measurable success.

Brand Development and Storytelling: Skilled in creating compelling brand narratives, I excel in developing cohesive brand identities that resonate with a company's values and mission. This includes a keen eye for aesthetics and an innate talent for storytelling.

Content Creation and Management: Proficient in developing engaging content strategies across various formats – from blog posts and social media content to video production – all tailored to enhance online presence and audience engagement.

Leadership and Mentorship: As a natural leader, I offer guidance and inspiration, providing practical advice and support to entrepreneurs, drawing on my own experiences and insights.

Analytical Thinking and Problem-Solving: Utilizing analytical skills to decipher market trends, customer behaviors, and campaign performance, enabling the identification of growth opportunities and creative problem-solving.

Client Relations and Communication: Strong communication skills underpin my ability to understand client needs and maintain lasting relationships. I am adept at articulating marketing concepts and providing valuable feedback.

Adaptability and Resilience: My adaptability, honed through diverse experiences, is key in the dynamic field of digital marketing, allowing me to navigate changes and overcome challenges effectively.

In my role, I combine these skills to assist businesses in navigating the digital marketing landscape with confidence and creativity. My objective is to ensure that each marketing strategy not only resonates with our clients' visions but also drives them towards tangible success in their entrepreneurial journeys
As a seasoned digital marketing strategist and creative visionary, I bring a diverse array of skills to the table, honed through a unique professional journey. My background has equipped me with an extensive skill set that I leverage to empower entrepreneurs in their digital marketing endeavors.

Key Skills and Expertise:

Strategic Digital Marketing: Expertise in crafting comprehensive digital marketing strategies, incorporating SEO, social media marketing, and targeted advertising campaigns. My approach is data-driven and results-focused, ensuring alignment with business goals and measurable success.

Brand Development and Storytelling: Skilled in creating compelling brand narratives, I excel in developing cohesive brand identities that resonate with a company's values and mission. This includes a keen eye for aesthetics and an innate talent for storytelling.

Content Creation and Management: Proficient in developing engaging content strategies across various formats – from blog posts and social media content to video production – all tailored to enhance online presence and audience engagement.

Leadership and Mentorship: As a natural leader, I offer guidance and inspiration, providing practical advice and support to entrepreneurs, drawing on my own experiences and insights.

Analytical Thinking and Problem-Solving: Utilizing analytical skills to decipher market trends, customer behaviors, and campaign performance, enabling the identification of growth opportunities and creative problem-solving.

Client Relations and Communication: Strong communication skills underpin my ability to understand client needs and maintain lasting relationships. I am adept at articulating marketing concepts and providing valuable feedback.

Adaptability and Resilience: My adaptability, honed through diverse experiences, is key in the dynamic field of digital marketing, allowing me to navigate changes and overcome challenges effectively.

In my role, I combine these skills to assist businesses in navigating the digital marketing landscape with confidence and creativity. My objective is to ensure that each marketing strategy not only resonates with our clients' visions but also drives them towards tangible success in their entrepreneurial journeys
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Jean-Charles Dervieux

Digital Marketing Expert

Denver, Colorado
15
Years of Experience
Services Offered
Conversion Rate Optimization
Marketing & Brand Strategy
SEM
Lead Generation
PPC Marketing
About

Jean-Charles 'Jason' Dervieux is a seasoned Sr. Digital Marketer Director with a flair for driving significant business outcomes through Strategic Plans, Paid Search, and Conversion Rate Optimization (CRO). With a portfolio that boasts managing over $24M in annual Paid Search advertising volume and pioneering cutting-edge CRO frameworks, Jason has been instrumental in generating hundreds of millions in revenue for various enterprises. Known for his analytical acumen, he employs a unique blend of data-driven strategies and creative vision to build powerful consumer experiences, enhance market relevance, and ensure lasting impact.


Whether spearheading growth for Fortune 500 companies or empowering start-ups, Jason's dedication to excellence and his multilingual communication skills make him the ideal partner for any brand looking to dominate the digital space.

Jean-Charles 'Jason' Dervieux is a seasoned Sr. Digital Marketer Director with a flair for driving significant business outcomes through Strategic Plans, Paid Search, and Conversion Rate Optimization (CRO). With a portfolio that boasts managing over $24M in annual Paid Search advertising volume and pioneering cutting-edge CRO frameworks, Jason has been instrumental in generating hundreds of millions in revenue for various enterprises. Known for his analytical acumen, he employs a unique blend of data-driven strategies and creative vision to build powerful consumer experiences, enhance market relevance, and ensure lasting impact.


Whether spearheading growth for Fortune 500 companies or empowering start-ups, Jason's dedication to excellence and his multilingual communication skills make him the ideal partner for any brand looking to dominate the digital space.

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Groe Marketing

Growth Marketer

New York City
7
Years of Experience
Services Offered
Account Management
E-Commerce
Fractional CMO
Google Analytics
Landing Page Copy
About
Seasoned growth marketer, with 7+ years of experience in marketing and advertising, Roberto Mendoza specializes in crafting and executing digital strategies that drive customer acquisition, retention, and engagement. Having worked across both large agency settings and as a freelance consultant, Roberto brings a wealth of expertise in building data-driven campaigns that align with business goals and create lasting impact.

Currently focused on freelance work, Roberto collaborates with startups and emerging businesses to optimize paid media strategies, enhance customer journeys, and scale digital products. His recent work with tech-forward companies has sharpened his ability to leverage analytics and implement innovative growth tactics to accelerate business outcomes.

With a reputation for strategic vision and a hands-on approach, Roberto is dedicated to helping organizations navigate today’s fast-paced digital landscape. He combines performance marketing acumen with an entrepreneurial mindset, making him an invaluable partner for businesses aiming for rapid and sustainable growth.
Seasoned growth marketer, with 7+ years of experience in marketing and advertising, Roberto Mendoza specializes in crafting and executing digital strategies that drive customer acquisition, retention, and engagement. Having worked across both large agency settings and as a freelance consultant, Roberto brings a wealth of expertise in building data-driven campaigns that align with business goals and create lasting impact.

Currently focused on freelance work, Roberto collaborates with startups and emerging businesses to optimize paid media strategies, enhance customer journeys, and scale digital products. His recent work with tech-forward companies has sharpened his ability to leverage analytics and implement innovative growth tactics to accelerate business outcomes.

With a reputation for strategic vision and a hands-on approach, Roberto is dedicated to helping organizations navigate today’s fast-paced digital landscape. He combines performance marketing acumen with an entrepreneurial mindset, making him an invaluable partner for businesses aiming for rapid and sustainable growth.
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Josh Ranum

Seasoned PPC Specialist

Lexington, Kentucky
10
Years of Experience
Services Offered
Google Analytics
Media Buying & Planning
PPC Marketing
Paid Media Strategy & Execution
Paid Social Media
About
I am a Seasoned PPC Specialist with ten years of agency experience running campaigns across multiple ad platforms for different industries.

My strength lies within the Google Ads and Meta ad platforms with regimented best practices, ten years of platform experience, and a proven track record with million-dollar campaigns.

My past experience includes being a Director of Paid Media at two stops, developing million-dollar annual media plans, setting agency best practices, and being the face of paid media.

Outside of Google Ads and Meta, I've planned and run multiple high-spend campaigns in the following ad platforms: LinkedIn, Reddit, Twitter, Microsoft Ads, multiple Programmatic platforms (MediaMath, Adtheorent, Basis, PulsePoint, Adform), and premium publish ad platforms (Hulu or Spotify).

My blend of technical expertise, strategic thinking, and client-centric approach can be a powerful asset to your team. I'm eager to discuss how I can elevate your PPC offerings and drive tangible results.
I am a Seasoned PPC Specialist with ten years of agency experience running campaigns across multiple ad platforms for different industries.

My strength lies within the Google Ads and Meta ad platforms with regimented best practices, ten years of platform experience, and a proven track record with million-dollar campaigns.

My past experience includes being a Director of Paid Media at two stops, developing million-dollar annual media plans, setting agency best practices, and being the face of paid media.

Outside of Google Ads and Meta, I've planned and run multiple high-spend campaigns in the following ad platforms: LinkedIn, Reddit, Twitter, Microsoft Ads, multiple Programmatic platforms (MediaMath, Adtheorent, Basis, PulsePoint, Adform), and premium publish ad platforms (Hulu or Spotify).

My blend of technical expertise, strategic thinking, and client-centric approach can be a powerful asset to your team. I'm eager to discuss how I can elevate your PPC offerings and drive tangible results.
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Jeremy Scott

Fractional Growth Marketing Director

Raleigh, North Carolina
10
Years of Experience
Services Offered
Marketing & Brand Strategy
E-Commerce
Google Analytics
SEM
Media Buying & Planning
About
Full-stack growth marketer with over 10 years experience scaling 7-9 figure E-commerce and retail brands. Recently drove over $5M in combined revenue. Most skilled at paid ads, SEO, email, CRO, creative direction, and influencer/affiliate management. I'm looking to build the next best CPG brands in the world. Book me for a free intro call at the calendar link below!
Full-stack growth marketer with over 10 years experience scaling 7-9 figure E-commerce and retail brands. Recently drove over $5M in combined revenue. Most skilled at paid ads, SEO, email, CRO, creative direction, and influencer/affiliate management. I'm looking to build the next best CPG brands in the world. Book me for a free intro call at the calendar link below!
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Colby Flood

Growth Marketing for eCommerce & eComm SaaS Companies

Raleigh, North Carolina
7
Years of Experience
Services Offered
Content Creation
Google Analytics
Media Buying & Planning
PPC Marketing
Paid Media Strategy & Execution
About
I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and relationships with our clients.

If you're looking for a marketing partner dedicated to your success, let's connect.
I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and relationships with our clients.

If you're looking for a marketing partner dedicated to your success, let's connect.
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