The Value a Strong Copywriter Brings To Your Team

Hire a professional copywriter through Gyde to elevate your brand voice. Discover how professional copywriting can increase conversions, improve SEO, and enhance the overall identity of your brand. Get insights on costs, benefits, and how to collaborate for success.

Understanding The Role Of A Copywriter In Digital Marketing

A skilled copywriter knows that the right arrangement of words can do more than inform; it can persuade, engage, and motivate an audience to take specific actions. 

Did you know 60% of people seek out a product after reading about it?

The primary responsibility of a copywriter is to create compelling and persuasive written content that speaks directly to the target audience's needs and desires.

Find The Best Copywriters Available For Contract

When considering hiring a copywriter, remember that the cost should be weighed against the value they bring to your business.  Enlisting a professional copywriter will help you create more impactful brand messaging, improve conversion rates, and inspire more action.

Always discuss the scope, deliverables, and pricing upfront to ensure there are no surprises. Professional writers price their services in a handful of ways.  Whether it’s per word, per article, or per project/campaign, it's often best to get quotes from several copywriters or agencies to compare and see what works best given the nature and duration of a project.

How Effective Copywriting Boosts Conversion Rates and Sales 

Effective copywriting is a powerful tool that can significantly boost conversion rates by subtly guiding potential customers toward making a purchase or engaging with a service. Professional copywriters craft messages that resonate with audiences on an emotional level, ultimately driving conversion by inspiring users to explore further, make inquiries, or complete purchases.

Understanding Connection and Conversion:

Emotional Engagement: Effective copywriting resonates with potential consumers on an emotional level significantly enhances conversion rates by resonating with potential customers on an emotional level. It encourages and inspires them to take action - like exploring further, making inquiries, or completing purchases.  A writer's ability to tap into the emotional side of a consumer is what separates good copywriters from great copywriters.

Audience Insight: Proper copywriting strategies are formed with a deep understanding of the target audience’s needs and desires. A skilled copywriter knows how to craft messages that address both emotional and rational aspects of a person’s psyche.  Their writing tackles objections by highlighting the product or service benefits in a way that compels them to take action.

The Art of Persuasive Language:

Purposeful Word Choice: Professional copywriters select every word they use with intent. Beyond  merely describing, compelling persuasive copy tells a story that grabs attention and inspires further reading/action.

Storytelling for Trust: Taking a narrative approach in copywriting helps to foster a connection between the brand and the consumer, making the brand more memorable and trustworthy. 

Strategic Calls to Action: Great copywriters know how to integrate compelling calls to action into the story they’re telling.  It’s imperative that brand messaging not only informs, but guides visitors through the sales funnel by encouraging them to take the next step.

Enhancing SEO and Conversion:

SEO Optimization: Beyond the ability to persuade, effective copywriting is also designed to be optimized for search engines. Through the incorporation of relevant keywords into well-crafted content, professional copywriters can drastically improve where a website appears in search engine rankings.

Driving Organic Traffic: Written content that effectively blends SEO practices within engaging content will lead to a noticeable increase in organic traffic.  Copy that is both written and structured properly will convert casual visitors into loyal customers..

When storytelling is combined with strategic SEO, copywriting becomes an indispensable tool for not just sales, but also for building a strong brand identity that forms lasting relationships with audiences..

How Much Does a Copywriter Cost?

The cost of hiring a copywriter can vary widely based on several factors including their experience level, the complexity of the project, the industry, the specific services required, and whether you're hiring a contractor or a full-time employee. Professional writers price their services in a handful of ways:

Per Word: Writers might charge based on the number of words, with rates varying according to experience and complexity.  This is a common practice for both short-form and long-form writers, and often used when a writer is contracted to write regular articles of varying lengths.

Per Project: If the nature of a writer’s work is going to be relatively consistent, they may be more likely to charge a flat project rate.  Blog posts, web or landing page copy, and email campaigns are more commonly priced this way as the scope, length, and research needed for the projects are more predictable.

Agencies often have higher rates due to overhead costs such as office space and multiple staff members including editors. The price for agency services can be significantly more than freelancers, reflecting the broader range of services and expertise they provide.

Generally, freelance copywriters offer more flexible pricing, which can be more budget-friendly, especially for smaller projects or businesses just starting out. They might charge by the hour, by the word, or per project, usually making for a more digestible price tag based.

Specialized Copywriting Services:

SEO Copywriting: 

SEO-focused website content writing can cost anywhere between $50 to $2,500 per page, with the higher end reserved for more complex projects or those requiring extensive research and expertise.

Email Copywriting: 

An email campaign can range from $100 to $2,000 depending on the complexity, magnitude, and duration of the campaign.

PPC Ad Copywriting: 

Writing ads for pay-per-click campaigns typically costs between $25 to $350 per ad.

More experienced copywriters, especially those who specialize within a niche industry or focus, can command higher fees.  However, when it comes to copywriting, a higher price tag almost always results directly in greater results. 

Hiring a Copywriter with Gyde 

When you're looking to hire a copywriter through Gyde to boost your website's conversion rates and SEO, it's essential to find someone who combines creativity with technical savvy and strategic insight. Here at Gyde we help connect you with a copywriter who understands the power of language to sway user behavior and engagement. Our verified copywriters take the time to know the ins and outs of your business, finding your brand voice and spreading it to the world.  

Gyde copywriters are adaptable and encourage feedback, because they are professionals who go to great lengths to make sure the copy they write aligns with your brand's vision and objectives. Use Gyde to find a copywriter who will invest the time to really understand your brand and objectives, and when they incorporate their creativity and SEO expertise into your website and assets, sit back and watch your engagement and sales grow!

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Professional Copywriters on Gyde

Mikaela Ashcroft

Kepler Script Founder and Executive Ghostwriter

Winthrop, New York
13
Years of Experience
Services Offered
Blogs & Articles
Content Planning & Strategy
Ghostwriting
Logo Design & Creation
Marketing & Brand Strategy
About
As a copywriter, writer, ghostwriter, editor, and proofreader for over 13 years, I have worked on a variety of projects, both long form and short form, to increase brand awareness and establish people as thought leaders in their industries. I have a master's degree in physics and specialize in science and technology writing, but I have written everything from philosophical nonfiction books to software development guides to fiction. I also develop graphic designs tailored to clients to give them an edge in their brand development.

I believe in creating unique strategies for unique leaders with unique thoughts. I blend technical concepts with easy-to-read and thought-provoking writing to give you a leg up on the competition. I have worked with publishers such as Advantage Media and Forbes Books and currently hold a cowriting title from the former.
As a copywriter, writer, ghostwriter, editor, and proofreader for over 13 years, I have worked on a variety of projects, both long form and short form, to increase brand awareness and establish people as thought leaders in their industries. I have a master's degree in physics and specialize in science and technology writing, but I have written everything from philosophical nonfiction books to software development guides to fiction. I also develop graphic designs tailored to clients to give them an edge in their brand development.

I believe in creating unique strategies for unique leaders with unique thoughts. I blend technical concepts with easy-to-read and thought-provoking writing to give you a leg up on the competition. I have worked with publishers such as Advantage Media and Forbes Books and currently hold a cowriting title from the former.
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Jim Schneieder

Writer

Denver, Colorado
25
Years of Experience
Services Offered
Blogs & Articles
Journalism
Ghostwriting
Long-form Content Writing
Newsletters
About
With a career spanning decades, I've written for numerous publications and communication channels on a variety of topics. From architecture and sustainability to sports, parenting, education, and beyond, I've authored pieces for clients that include features, case studies, content marketing, and PR.

In addition to the work I've done for clients, I've also written personal blogs and in 2022 I published a book, "Fencebat: A Big Kid's Guide to Parenting, Personal Growth, and Play." I'm a curious individual with a passion for learning and storytelling

Whether crafting narratives for myself or amplifying others' voices and brand messages, I find fulfillment in the written word. I'm perpetually driven to expand my horizons and assist others in articulating their narratives authentically. Let's collaborate and bring your story to life.
With a career spanning decades, I've written for numerous publications and communication channels on a variety of topics. From architecture and sustainability to sports, parenting, education, and beyond, I've authored pieces for clients that include features, case studies, content marketing, and PR.

In addition to the work I've done for clients, I've also written personal blogs and in 2022 I published a book, "Fencebat: A Big Kid's Guide to Parenting, Personal Growth, and Play." I'm a curious individual with a passion for learning and storytelling

Whether crafting narratives for myself or amplifying others' voices and brand messages, I find fulfillment in the written word. I'm perpetually driven to expand my horizons and assist others in articulating their narratives authentically. Let's collaborate and bring your story to life.
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The Content Repurposer

Content Marketer/ Copywriter

Ballwin, Missouri
4
Years of Experience
Services Offered
Content Creation
Landing Page Copy
Short-form Content Writing
Short-form Video
Social Media Management
About
Pooja Arshanapally, owner of The Content Repurposer, helps B2B and B2C companies build online authority efficiently. Specializing in content repurposing, she simplifies marketing by transforming underutilized existing content into new, impactful formats.

Key skills:
• Content repurposing
• Marketing strategy development
• Brand voice refinement
• Multi-platform content creation

Notable achievement: Helped NYT bestselling author Tracy Otsuka create a year-long marketing plan based on her book and make it cohesive through 5 sources of income. Provided 10% organic engagement with in 6 months.

Pooja's expertise extends to refining company tone of voice across social media, websites, and other platforms. She's dedicated to making content marketing feel less like a part-time job for her clients.

Ready to streamline your content strategy? Let's connect and discuss how I can help your business thrive online.
Pooja Arshanapally, owner of The Content Repurposer, helps B2B and B2C companies build online authority efficiently. Specializing in content repurposing, she simplifies marketing by transforming underutilized existing content into new, impactful formats.

Key skills:
• Content repurposing
• Marketing strategy development
• Brand voice refinement
• Multi-platform content creation

Notable achievement: Helped NYT bestselling author Tracy Otsuka create a year-long marketing plan based on her book and make it cohesive through 5 sources of income. Provided 10% organic engagement with in 6 months.

Pooja's expertise extends to refining company tone of voice across social media, websites, and other platforms. She's dedicated to making content marketing feel less like a part-time job for her clients.

Ready to streamline your content strategy? Let's connect and discuss how I can help your business thrive online.
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Humble Onion Creative

Creative Agency specializing in Design, SEO, and Social Media

Florence, Alabama
10
Years of Experience
Services Offered
Branding
Content Creation
Ghostwriting
Illustrations
Journalism
About
Humble Onion Creative is a design-forward agency rooted in the belief that every organization deserves the tools and guidance to connect with its audience. Specializing in design, SEO, and social media, we empower those in higher education, nonprofits, and small businesses to reach their full marketing potential through tailored strategies, in-depth training, and hands-on technical application.

Our name, “Humble Onion,” arose from a lighthearted conversation among friends (and the phrase “in my humble onion”) and has evolved into a symbol of our unique approach: insightful, data-driven strategies delivered with a personable, down-to-earth touch. Our mission is to help clients build community impact and achieve their goals, while our vision embraces a world focused on community development, regardless of resources.

Our client-focused approach is what sets us apart. We prioritize quality over quantity, keeping our project load manageable so each client receives personalized guidance, transparency, and the freedom to shape their journey. Starting with discovery calls, we collaborate closely with our clients, providing weekly project milestones to ensure clear communication and alignment.

Backed by core values of creativity, integrity, diversity, knowledge, and community, we excel in a variety of sectors, including education, technology, real estate, nonprofits, and food and beverage. From packaging to publications to branding, some of our favorite projects are those that enable clients to see their vision realized. We’re here to bring clarity, creativity, and impact to every project.
Humble Onion Creative is a design-forward agency rooted in the belief that every organization deserves the tools and guidance to connect with its audience. Specializing in design, SEO, and social media, we empower those in higher education, nonprofits, and small businesses to reach their full marketing potential through tailored strategies, in-depth training, and hands-on technical application.

Our name, “Humble Onion,” arose from a lighthearted conversation among friends (and the phrase “in my humble onion”) and has evolved into a symbol of our unique approach: insightful, data-driven strategies delivered with a personable, down-to-earth touch. Our mission is to help clients build community impact and achieve their goals, while our vision embraces a world focused on community development, regardless of resources.

Our client-focused approach is what sets us apart. We prioritize quality over quantity, keeping our project load manageable so each client receives personalized guidance, transparency, and the freedom to shape their journey. Starting with discovery calls, we collaborate closely with our clients, providing weekly project milestones to ensure clear communication and alignment.

Backed by core values of creativity, integrity, diversity, knowledge, and community, we excel in a variety of sectors, including education, technology, real estate, nonprofits, and food and beverage. From packaging to publications to branding, some of our favorite projects are those that enable clients to see their vision realized. We’re here to bring clarity, creativity, and impact to every project.
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Jamie Ofalt

Brand Strategist and Copywriter

Springfield, Pennsylvania
5
Years of Experience
Services Offered
Blogs & Articles
Content Planning & Strategy
Ghostwriting
Landing Page Copy
Long-form Content Writing
About
I'm a military veteran turned brand strategist, copywriter, copy editor, ghostwriter, proofreader, and branding agency co-owner (alongside my sister) with over five years of experience. Leveraging my leadership, marketing, and journalism background, I have completed a wide range of long and short form content projects. My goal is to help businesses connect with their ideal customers and establish brand recognition.

Combining audience insights with easy-to-digest, engaging writing, I help businesses resonate with their prospects and convert those prospects into loyal followers for increased growth and impact. My most recent published work and projects include website content, blog posts, brochures, flyers, mission and vision statements, video and phone scripts, brand messaging frameworks, brand stories, taglines, and audience personas.
I'm a military veteran turned brand strategist, copywriter, copy editor, ghostwriter, proofreader, and branding agency co-owner (alongside my sister) with over five years of experience. Leveraging my leadership, marketing, and journalism background, I have completed a wide range of long and short form content projects. My goal is to help businesses connect with their ideal customers and establish brand recognition.

Combining audience insights with easy-to-digest, engaging writing, I help businesses resonate with their prospects and convert those prospects into loyal followers for increased growth and impact. My most recent published work and projects include website content, blog posts, brochures, flyers, mission and vision statements, video and phone scripts, brand messaging frameworks, brand stories, taglines, and audience personas.
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Allison Dienstman

Senior SEO Copywriter & Content Marketing Strategist

Cave Creek, Arizona
15
Years of Experience
Services Offered
Blogs & Articles
Brochures & Flyers
Newsletters
SEM
Landing Page Copy
About
I am a digital marketing expert specializing in copywriting and SEO. ​My career spanning 15+ years includes business development in Shanghai for an environmental engineering company, providing viral content for media outlets, and digital marketing with Fortune 500 companies (Booking, OpenTable, KAYAK).

I have international experience working for a range of industries including wellness, supplements, spirituality, beauty, travel, high tech, and gaming. I graduated from The College of William & Mary with a degree in Chinese Language & Literature and minor studies in Spanish and Italian.

For larger projects, my marketing agency, Inkwell Content & Marketing (https://www.inkwellcontentstudios.com/), specializes in branding, content creation, Spanish/English translation, search engine optimization, customer outreach, and social media marketing.

Our team of native English & Spanish writers currently manages social media campaigns for a range of websites. We can ensure fast turnaround of captivating content to engage your customer base and promote your business.

I am a digital marketing expert specializing in copywriting and SEO. ​My career spanning 15+ years includes business development in Shanghai for an environmental engineering company, providing viral content for media outlets, and digital marketing with Fortune 500 companies (Booking, OpenTable, KAYAK).

I have international experience working for a range of industries including wellness, supplements, spirituality, beauty, travel, high tech, and gaming. I graduated from The College of William & Mary with a degree in Chinese Language & Literature and minor studies in Spanish and Italian.

For larger projects, my marketing agency, Inkwell Content & Marketing (https://www.inkwellcontentstudios.com/), specializes in branding, content creation, Spanish/English translation, search engine optimization, customer outreach, and social media marketing.

Our team of native English & Spanish writers currently manages social media campaigns for a range of websites. We can ensure fast turnaround of captivating content to engage your customer base and promote your business.

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Kimberly Moncada

Copywriter

New York, New York
12
Years of Experience
Services Offered
Community Management
Display & Banner Ads
E-Commerce
Email Marketing & Campaigns
Landing Page Copy
About
As a Copywriter and content strategist with 10+ years of experience, I help brands create compelling e-commerce content that attracts and engages customers. I have a broad marketing and creative background, spanning from rebranding to increasing consumer awareness.
As a Copywriter and content strategist with 10+ years of experience, I help brands create compelling e-commerce content that attracts and engages customers. I have a broad marketing and creative background, spanning from rebranding to increasing consumer awareness.
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Daniel Willon

Senior Copywriter + Creative Strategist

Los Angeles, California
13
Years of Experience
Services Offered
Email Marketing & Campaigns
Landing Page Copy
Long-form Content Writing
Marketing Campaign Creation
Short-form Content Writing
About
I'm a Senior Copywriter and Creative Strategist with 13 years of experience in brand marketing. I've driven strategy and built creative across everything from TV commercials to social media, digital video to experiential activations, and email marketing to full 360 campaigns. Let's work together.
I'm a Senior Copywriter and Creative Strategist with 13 years of experience in brand marketing. I've driven strategy and built creative across everything from TV commercials to social media, digital video to experiential activations, and email marketing to full 360 campaigns. Let's work together.
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Nicole Adriana Casanova

Senior Copywriter

Calhan, Colorado
15
Years of Experience
Services Offered
Blogs & Articles
Content Creation
Display & Banner Ads
Email Marketing & Campaigns
Marketing Campaign Creation
About
With 15 years of experience in content creation, copywriting and brand voice curation, I am a passionate and versatile storyteller with an uncanny eye for design and identity. I leverage my expertise in DTC marketing to help companies grow audiences, expand brand loyalty and reach sales goals. With over a decade of experience in CPG, I help keep your products top of mind and influential.

Clients include: ABC Carpet & Home, Four Sigmatic, Sun Potion, Umrao Cashmere, Myxx, LIDA, Aston Martin, John Varvatos, Urban Zen, Incausa, Cave Collective, Rhodes Resort, Matta, Scosha, Kothari, The Alchemist’s Kitchen, The Wild Magazine, Root to Heaven, Heart & Mind Festival, Flowering Sun Ecology Center, News America Marketing, Love & Kind, and more.
With 15 years of experience in content creation, copywriting and brand voice curation, I am a passionate and versatile storyteller with an uncanny eye for design and identity. I leverage my expertise in DTC marketing to help companies grow audiences, expand brand loyalty and reach sales goals. With over a decade of experience in CPG, I help keep your products top of mind and influential.

Clients include: ABC Carpet & Home, Four Sigmatic, Sun Potion, Umrao Cashmere, Myxx, LIDA, Aston Martin, John Varvatos, Urban Zen, Incausa, Cave Collective, Rhodes Resort, Matta, Scosha, Kothari, The Alchemist’s Kitchen, The Wild Magazine, Root to Heaven, Heart & Mind Festival, Flowering Sun Ecology Center, News America Marketing, Love & Kind, and more.
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TAG Media Agency

Content Strategist for Growing Brands

Houston, Texas
9
Years of Experience
Services Offered
Blogs & Articles
Content Planning & Strategy
Email Marketing & Campaigns
Marketing Campaign Creation
Newsletters
About
I’m Taylor, a Marketing and PR Consultant with nearly a decade of experience in Corporate Communications, partnering with HR teams and C-suite executives to deliver impactful strategies. With a Master’s degree in Strategic Communication focused on emerging digital media, I bring a creative and adaptable approach to help clients achieve success.

As the founder of TAG Media Agency, I specialize in building brands and partnering for success through tailored marketing and PR strategies. My boutique consultancy empowers small businesses, entrepreneurs, and organizations by amplifying their brand presence with innovative solutions in social media management, SEO, copywriting, and branding.

Leveraging expertise in communication, web content development, project management, and analytics, I transform ideas into results-driven campaigns that elevate businesses. Together, we can craft your story, strengthen your brand, and achieve your marketing goals.
I’m Taylor, a Marketing and PR Consultant with nearly a decade of experience in Corporate Communications, partnering with HR teams and C-suite executives to deliver impactful strategies. With a Master’s degree in Strategic Communication focused on emerging digital media, I bring a creative and adaptable approach to help clients achieve success.

As the founder of TAG Media Agency, I specialize in building brands and partnering for success through tailored marketing and PR strategies. My boutique consultancy empowers small businesses, entrepreneurs, and organizations by amplifying their brand presence with innovative solutions in social media management, SEO, copywriting, and branding.

Leveraging expertise in communication, web content development, project management, and analytics, I transform ideas into results-driven campaigns that elevate businesses. Together, we can craft your story, strengthen your brand, and achieve your marketing goals.
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Ellie Hirsch

Content Strategist and Copywriter

Tampa, Florida
25+
Years of Experience
Services Offered
Blogs & Articles
Content Creation
Content Planning & Strategy
Landing Page Copy
Long-form Content Writing
About
Ellie is a seasoned copywriter with over 25 years of experience in content strategy and brand growth. Throughout her career, Ellie has developed a deep understanding of various industries, including digital health and wellness, finance, technology, healthcare, beauty, pet, and more.

She has a passion and unique talent for crafting engaging and strategic content across numerous formats, including blog articles, VSLs, social media posts, newsletters, landing pages, ebooks, email funnels, marketing materials, press releases, white papers, and infographics.

Ellie's process involves thorough research to gain insights into each brand and its audience, organically building trust and driving conversions. Known for her collaborative nature, Ellie values long-term client relationships and is well known for bringing her energy and creative insights to every project.

Learn more about Ellie's work at https://elliehirschportfolio.carbonmade.com/.
Ellie is a seasoned copywriter with over 25 years of experience in content strategy and brand growth. Throughout her career, Ellie has developed a deep understanding of various industries, including digital health and wellness, finance, technology, healthcare, beauty, pet, and more.

She has a passion and unique talent for crafting engaging and strategic content across numerous formats, including blog articles, VSLs, social media posts, newsletters, landing pages, ebooks, email funnels, marketing materials, press releases, white papers, and infographics.

Ellie's process involves thorough research to gain insights into each brand and its audience, organically building trust and driving conversions. Known for her collaborative nature, Ellie values long-term client relationships and is well known for bringing her energy and creative insights to every project.

Learn more about Ellie's work at https://elliehirschportfolio.carbonmade.com/.
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Shelli Schilke

Direct Response Copywriter

New Port Richey, Florida
8
Years of Experience
Services Offered
Blogs & Articles
Content Creation
Email Marketing & Campaigns
Landing Page Copy
Long-form Content Writing
About
Results-driven copywriter with eight years of experience specializing in SEO content, sales/web/landing page copy, email marketing, and social media profiles. Adept at leveraging AI technology to enhance creativity and efficiency. Committed to driving engagement and conversions through strategic, high-quality content. Ready to maximize my copywriting expertise and marketing skills to boost your business, brand, and bottom line.
Results-driven copywriter with eight years of experience specializing in SEO content, sales/web/landing page copy, email marketing, and social media profiles. Adept at leveraging AI technology to enhance creativity and efficiency. Committed to driving engagement and conversions through strategic, high-quality content. Ready to maximize my copywriting expertise and marketing skills to boost your business, brand, and bottom line.
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