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Arif Islam

Sr. Paid Media Specialist

Sterling Heights, Michigan
Years of Experience:
15

About

I'm Arif Islam, a results-driven digital marketing professional with 12+ years of experience in SEO, PPC, paid social, and omnichannel media buying — with a proven track record managing campaigns for businesses of all sizes, including Fortune 100 clients.

 

What I Do

I specialize in driving high ROI through scalable, data-driven paid media and search strategies — both within agency environments and directly with clients. My work spans Google Ads, Meta, and programmatic buying, always focused on growth that compounds over time.

 

Services

  • PPC and search engine marketing (SEM)
  • Paid social media advertising
  • Media buying and programmatic advertising
  • SEO strategy and implementation
  • Agency leadership and client management

 

 

Marketing works best when it's grounded in a clear understanding of the audience — who they are, what they care about, and where they spend their attention. I bring that research-first mindset to every engagement, which is why the campaigns and strategies I build tend to compound over time rather than spike and fade.

 

I work with a range of clients — from startups finding their footing to established brands that need a fresh perspective on their marketing. Whatever the stage, I bring the same level of commitment to understanding your business and delivering work that moves the needle.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for companies that need a seasoned expert across paid media and performance marketing — from strategy through to hands-on execution.

Portfolio

Services Offered
Connected TV (CTV) Advertising
Lead Generation
Local Service Ads
Paid Media Strategy & Execution
Paid Social Media
Pay Per Click (PPC)
Performance Marketing
Programmatic Marketing
Web Analytics
Platform Experience
Ahrefs
Google Ads
Google Analytics (GA4)
Instantly
LinkedIn Ads
Meta Ads (Facebook & Instagram)
Microsoft Bing Ads
Semrush
YouTube Ads
Zapier

Hear from our satisfied clients.

It’s been an absolute pleasure working with Arif over the last two years. He is an outstanding paid media specialist and his decade of experience really shows. His ability to see the big picture strategy while also not losing sight of the day to day execution is what makes him the best paid ads specialist I have worked with over the course of my career. As his direct manager, I would recommend him.

Megan Balyk, Jive PR Digital
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It’s been an absolute pleasure working with Arif over the last two years. He is an outstanding paid media specialist and his decade of experience really shows. His ability to see the big picture strategy while also not losing sight of the day to day execution is what makes him the best paid ads specialist I have worked with over the course of my career. As his direct manager, I would recommend him.

Megan Balyk, Jive PR Digital
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Arif is one of the brightest and innovative, Paid Acquisition Managers that I have ever worked with. He was always coming to the table with new experiments to try, ways to optimize campaigns, and the most up-to-date industry best practices for everything we did on an acquisition front. It was a pleasure to work with Arif on all fronts!

Kyle Ketchum, Figma
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Arif has been an incredibly valuable asset to our team for the past several years. His expert knowledge of SEO and willingness to dive into research, paired with eagerness to continue learning and sharpening his skills makes him exceptional at what he does. We have seen great growth in terms of SEO, paid search, and Google ads on every account that Arif has managed.

Kristen Holcomb, CA
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