Carlos, a Peruvian-born designer, brings over 15 years of expertise in branding, advertising, and product design. During his agency tenure, he significantly contributed to iconic brands such as Harley-Davidson, Johnnie Walker, Honey Bunches of Oats, Jagermeister, Cigna, and USPS.

Transitioning to in-house positions, Carlos led teams at WeightWatchers and Newsela and played a pivotal role in shaping team culture. At both organizations, he implemented process improvements, fostering better collaborations and leaving a lasting impact on the working dynamics. His career journey reflects a commitment to excellence and a passion for shaping compelling brand narratives across diverse industries.