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I'm Elyse Hoekstra, a brand strategist and creative director helping product and lifestyle brands build identities that are as strategically grounded as they are visually compelling. I work at the intersection of brand, design, and marketing — bringing clarity to the chaos of growing a brand.
I partner with founders and brand teams to develop positioning, visual identity, and creative systems that scale. My work spans brand strategy, packaging, web design, and campaign creative — always built around a clear understanding of who the brand is for and why it matters.
Every project starts with listening. Before I pick up a pencil or open a file, I make sure I deeply understand what the brand is, who it's for, and what it needs to communicate — because great design is only possible when it's built on genuine understanding. That's why clients come back, and why the work holds up over time.
I work with a wide range of clients — from early-stage founders building their brand for the first time to established companies refreshing an identity that no longer reflects who they've become. Whatever the starting point, my goal is always the same: to create something that feels unmistakably right for your brand and genuinely connects with the people you're trying to reach.
A strong fit for product and lifestyle brands investing in brand identity and packaging design that drives real shelf and digital presence.
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“Elyse is an outstanding paid media leader, excelling across the board. Her comprehensive understanding of high-level strategies and effective implementation at the tactical level makes her an invaluable asset to any paid media program. She ensures that her insights are not only relevant to marketing KPIs but also to broader business objectives.”
“Elyse is an outstanding paid media leader, excelling across the board. Her comprehensive understanding of high-level strategies and effective implementation at the tactical level makes her an invaluable asset to any paid media program. She ensures that her insights are not only relevant to marketing KPIs but also to broader business objectives.”
