LC Agency

I'm Erik Walsingham, founder of LC Agency — bringing 14+ years in marketing and 9+ years specializing in email, SMS, and lifecycle marketing to brands that want to grow through data-driven strategy and smart creative execution.

Background

I've worked across health tech, wellness and supplements, fashion and apparel, beauty, and celebrity brands — including InBody, Bluebird Botanicals, Dude Perfect, and Joyfolie. My strength is building and optimizing lifecycle programs that consistently boost engagement, loyalty, and revenue: welcome flows, abandoned cart, win-back, post-purchase, and beyond.

Services

• Email and SMS lifecycle marketing
• Welcome, retention, and win-back flows
• Audience segmentation and personalization
• Analytics, A/B testing, and performance optimization

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands ready to get serious about email marketing and lifecycle strategy that turns subscribers into loyal customers.