
Irina Kosheleva is an art director and founder of Tuman Studio — working at the intersection of culture and commerce, collaborating with both leading cultural institutions and major international brands.
Irina's work has been recognized by The Type Directors Club New York, Pentawards, and ADCR — and published in Brand New, The Brand Identity, TASCHEN Books, Another Graphic, Dieline, and Mindsparkle Mag. Her work for packaging design has been featured in global publications consistently.
Tuman approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.
Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.
The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.
If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.
Available for brands at the intersection of culture and commerce looking for a world-class art director and packaging designer.