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Jennifer Smith is a creative director and senior designer specializing in visual identity, packaging, and web design — with extensive experience in beauty, fashion, retail, and tech, and a client roster that includes AT&T, Samsung, Cinemark, Urban Decay Cosmetics, Billabong, and JCPenney.
Jennifer approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.
Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.
The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.
If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.
A strong fit for beauty, fashion, and retail brands that need a senior creative director and packaging designer with major brand experience.
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Jennifer is a talented artist who seamlessly blends art and design to create stunning branding and website designs. She brought my Executive Coaching brand to life in 2021, and I recently worked with her again for a brand refresh. Shortly after the update, I gratefully landed a high-value client. I highly recommend Jennifer for any and all branding and web design needs!
Jennifer is a talented artist who seamlessly blends art and design to create stunning branding and website designs. She brought my Executive Coaching brand to life in 2021, and I recently worked with her again for a brand refresh. Shortly after the update, I gratefully landed a high-value client. I highly recommend Jennifer for any and all branding and web design needs!
I could tell Jennifer put her whole soul into my brand. The work she produced covered all of my needs and guided me to bring my brand to life even more on my own. Jennifer was able to bring our company into a fresh restart. I felt like my business was revitalized afterwards, and we even shifted our business model after the rebrand.
Trying to do the branding yourself gets overwhelming when you’re running a business. Jennifer took all of the stuff rolling around in my mind and created a polished brand identity for Ruby Ru. Getting the ball rolling on the branding gave me the momentum I needed to start taking on more events.
