Jim Schneider is a veteran writer and content strategist with decades of experience writing for publications and communications channels across architecture, sustainability, sports, parenting, education, and more — plus the author of the 2022 book Fenc... and contributor to client features, case studies, content marketing, and PR.
Jim takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.
Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.
The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.
If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.
Available for brands and publishers looking for an experienced writer and content strategist with broad subject matter range.
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