Peggotty Marketing

I'm Kelly Paszamant, founder of Peggotty Marketing — a fractional marketing director practice helping startups, growth-stage companies, and established organizations build marketing engines that drive measurable revenue growth.

Background

With 20+ years leading marketing across SaaS, technology, healthcare, fintech, and professional services — including leadership roles at Litmus and FIS — I bring both strategic vision and hands-on execution to every engagement. I've built marketing teams from the ground up, launched demand generation programs, and led rebrands across complex organizations.

Services

• Fractional marketing leadership and CMO services
• Demand generation strategy and execution
• Sales and marketing alignment
• Pipeline and revenue marketing

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for demand generation and fractional marketing leadership on a project or ongoing basis.