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Kerry LaCoste is the founder of LaCoste Design Co — a boutique branding and design studio based in St. Petersburg, FL. With two decades of experience running LDC, Kerry helps companies from Fortune 500s to rising startups shape meaningful, strategic brand identities that express who they are, what they stand for, and why it matters.
Kerry doesn't just make things look good — he helps businesses clarify and communicate their brand with precision. His work spans logo design, brand systems, messaging architecture, visual identity, and the full range of brand touchpoints that make a company memorable and cohesive.
Kerry approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.
Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.
The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.
Kerry's work is a strong fit for companies at any stage looking for brand identity design that's strategic at its core.
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LaCoste Design is wonderful! My nonprofit organization recently re-branded and worked with Kerry. We have a very large Board of Directors so decision making takes a while; however, Kerry was patient and kind. He provided helpful guidance throughout the entire process and created a customized product that we are proud of. We are so happy to have found Kerry and would recommend LaCoste Design 100%!
LaCoste Design is wonderful! My nonprofit organization recently re-branded and worked with Kerry. We have a very large Board of Directors so decision making takes a while; however, Kerry was patient and kind. He provided helpful guidance throughout the entire process and created a customized product that we are proud of. We are so happy to have found Kerry and would recommend LaCoste Design 100%!
Kerry and his team have partnered on a variety of projects for the BlackRock Investment Academy since 2017. These include but are not limited to a customized showcase video and instructional learning videos. Kerry is a trusted partner for creative direction and understands the complicated balance of staying within brand guidelines while providing an engaging learning experience for employees.
Kerry and his team at LaCoste Design have been providing creative guidance for Sagent since its inception. They are an endless source of new ideas and out-of-the-box design concepts. Their finished products are always very polished and their work overall is best-in-class. Kerry provides a very high level of customer service and is very responsive, especially when time is of the essence.
