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Mike Lanzarone is a Boston-based creative director and founder of Studio Lanzy — a creative consultancy helping life sciences, biotech, and pharma companies define and accomplish their creative and communications needs. His personal and family experience with rare and autoimmune diseases fuels a deeper-than-average commitment to the work.
Mike translates complex business and scientific problems into clear, compelling creative solutions — bringing a deep bench of freelance talent to everything from Series A startups to unicorn companies. He also runs a production company focused on fitness brands and partners with large agencies on high-level commercial production.
Studio takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.
Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.
The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.
If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.
Mike brings rare creative leadership to the content, production, and creative strategy space — particularly for brands in complex or regulated industries.
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