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Pattie McNab is a designer and creative leader who believes making things simple is hard — and worth pursuing. Growing up as the daughter of a career Army officer across the US and Germany instilled the discipline, professionalism, and reliability that define her work today.
Pattie applies strategic simplicity to branding, design systems, and visual communications — helping organizations strip away the complexity and emerge with something clear, memorable, and built to last. Her work is defined by self-control, craft, and a deep respect for the audience's time and attention.
Every project starts with listening. Before I pick up a pencil or open a file, I make sure I deeply understand what the brand is, who it's for, and what it needs to communicate — because great design is only possible when it's built on genuine understanding. That's why clients come back, and why the work holds up over time.
I work with a wide range of clients — from early-stage founders building their brand for the first time to established companies refreshing an identity that no longer reflects who they've become. Whatever the starting point, my goal is always the same: to create something that feels unmistakably right for your brand and genuinely connects with the people you're trying to reach.
Available for brands that want a brand designer and creative director who believes clarity is the highest form of design.
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Pattie's meticulous attention to detail, combined with her exceptional ability to grasp and encapsulate the very essence of my brand, truly left me in awe. Working with someone who not only comprehended my vision but also enhanced it to new horizons through her own expertise and passion was an absolute delight.
Pattie's meticulous attention to detail, combined with her exceptional ability to grasp and encapsulate the very essence of my brand, truly left me in awe. Working with someone who not only comprehended my vision but also enhanced it to new horizons through her own expertise and passion was an absolute delight.
Pattie is a true professional with an amazing talent for design and incredible work ethic. Pattie took the time to really listen to our brand needs and dug in deep to know who we were...Our company is so happy with her services and have used her talents multiple times within the last three years. She is a true design and media professional that I would recommend to anyone.
In less than 90 days she revamped our: Website, Mobile site, LinkedIn page, Corporate mark, Business cards, etc and left us with a style guide & dozens of ready-to-use logos and images. As a small business it is special when you get to work with a real pro; Pattie's design work and her discovery process are both first rate.
