
Paul Ranalli is the founder and creative director of One More Minute, LLC based in Ann Arbor, MI — offering brand design services ranging from focused contract work (logo systems, annual reports, signage) to full visual brand development and creative marketing strategy.
One approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.
Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.
The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.
If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.
Available for businesses looking for a seasoned brand designer and creative director who can handle everything from a single deliverable to a full brand overhaul.

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I absolutely love my company’s logo and get compliments on it all the time. Paul incorporated my vision and feedback into the design process and the end result really embodies my services and brand!