I help businesses optimize their revenue with Pay-Per-Click (PPC) Advertising and Social Media Marketing. I have deep experience with Facebook (I contracted at Facebook for a year) and Instagram Ads, experience with Google Ads, Twitter Ads, TikTok Ads and LinkedIn ads, as well as a broad organic social media content development and strategy background.
I have deep retail media consulting experience across multiple retailers and industries, including a year-long role at Purina’s AOR working on their retail media plans at Walmart Connect, Target (Roundel), Instacart and Kroger (Kroger Precision Marketing). I also have experience working across multiple CPG clients on retail media activations at Walgreens, CVS, Dollar General, Home Depot and other major retailers.
I’ve worked in-house at Facebook as a contractor, providing me with insider insight into effective ads strategies on the platform. I’ve also worked in the paid media space for a pharmaceutical company and a large CPG.
In the past, I’ve run 10-12x ROAS Facebook and Instagram campaigns for global sports brands (Boston Celtics, UFC) and have run digital ad campaigns for clients across multiple industries like summer camps, live event ticketing (hockey tournaments, conventions, etc.), DTC, luxury soap, premium pet food (Purina) and pet products, baby furniture, women’s designer clothing, book releases, real estate, designer chocolate, and more.
I’ve managed monthly budgets of up to $4 million on Facebook, and I can work with any business, including start-ups, wedding photographers, real estate agents, small businesses, restaurants, and e-commerce/Shopify stores.
Whether you need help with Facebook pixel installation, landing page optimization, or lookalikes and audience retargeting, I can help optimize your ad spend and enhance your tactics. If you just need an extra set of eyes on your account for some pointers, or you need a full-on account audit, I’m your guy.
If you need help in these areas of your business, let’s chat.
Conversion Rate Optimization
Paid Media Audit & Strategy
Facebook Business Manager