Shannen Olan

Shannen Olan is an organic social media and influencer marketing expert with 9+ years of experience working with direct-to-consumer e-commerce brands — most recently as Director of Community at Win Brands Group, leading organic social and influencer marketing for Homesick Candles, QALO, Gravity Blankets, Love Your Melon, and MiHIGH.

What She Does

Shannen builds social communities and influencer programs that drive real brand loyalty and revenue — with a deep understanding of what makes DTC brands succeed on organic social and how to build influencer relationships that convert, not just create awareness.

Services

• Organic social media strategy and management
• Influencer marketing and partnership development
• DTC e-commerce community building
• Content strategy and brand voice

Shannen takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for DTC brands that need a specialist in organic social media and influencer marketing who's done it at the highest level.