Ben Getz

For many growing ecommerce and B2B companies, marketing tends to becomes messy.‍

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Campaigns pile up. Email flows stop converting. Shopify operations become harder to manage. Teams move quickly, but systems behind the scenes struggle to keep up.‍

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That’s where professionals like Ben Getz and Team Getz come in.‍

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Who Is Ben Getz?

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Ben Getz is a marketing operations specialist and ecommerce consultant focused on helping businesses eliminate inefficiencies and improve sales performance through smarter systems and execution.

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With experience across both agency and corporate environments, Ben brings a unique perspective that combines strategic thinking with operational execution.

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His approach centers around helping businesses clean up their marketing, improve email and retention, launch better campaigns, and turn scattered ideas into work that actually gets done.

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That balance between strategy and implementation is what sets Ben apart from the rest.  He doesn’t just advise—he executes, iterates, and keeps things moving.

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Team Getz Services

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Ben works with companies that need clearer systems, a stronger marketing strategy and plan of execution, and overall performance.

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He works alongside you and your team as a hands-on partner, handling the day-to-day execution and ongoing improvements across your marketing and ecommerce systems.

• Email campaigns and automation management
• Shopify updates and optimization support
• Flow builds, testing, and iteration
• Reporting, tracking, and performance checks
• Tool and system coordination (ESP, Shopify, forms, integrations)
• Troubleshooting issues and fixing things quickly

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Marketing Operations

Marketing operations, while a general term, is often the hidden engine behind successful growth.

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Ben helps businesses audit their current marketing infrastructure, identify bottlenecks, and implement systems that improve efficiency and performance over time.

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The problems Ben solves:

• Too many tools, not enough coordination
• Campaigns and flows don’t get built or optimized consistently
• Small issues pile up and slow everything down
• No one truly “owns” marketing operations
• You don’t need a full-time hire—but you need reliable support

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Rather than adding complexity, the goal is to simplify operations so teams can execute faster and more effectively.

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Email Marketing and Retention Strategy

Email marketing continues to deliver one of the highest ROI channels in ecommerce and B2B marketing when executed properly.

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Many businesses struggle because their email systems become outdated, inconsistent, or overly promotional.

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Ben focuses on building email strategies that improve:

• Customer retention
• Repeat purchases
• Lifecycle engagement
• Deliverability
• Segmentation
• Conversion performance

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For ecommerce brands especially, retention is the key difference between scaling profitably and constantly chasing new customers.

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Shopify Operations Management

As Shopify stores grow, operational complexity grows with them.

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From product organization to customer journeys and backend workflows, ecommerce operations can quickly become difficult to manage internally.

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Ben helps businesses improve Shopify operational performance through:

• Store optimization
• Operational workflows
• Campaign implementation
• Retention integrations
• Conversion-focused improvements
• Customer experience refinement

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If you’re running a lean team, operational efficiency becomes a major competitive advantage.

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Supporting D2C, B2B, and Manufacturing Companies

Team Getz works with:

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D2C Ecommerce Brands

Helping direct-to-consumer brands improve retention, customer lifecycle marketing, and operational scalability.

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B2B Companies

Supporting businesses with more complex sales cycles, lead nurturing systems, and marketing coordination.

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Manufacturing Companies

Helping manufacturers modernize marketing systems, improve customer communication, and create more scalable operational processes.

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This broader operational understanding allows Ben to approach growth challenges from both a strategic and practical perspective.

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Why You Should Hire Ben 

Businesses today do not just need more marketing. They need better operational execution.

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Every small and medium-sized business needs senior-level operational guidance in order to succeed, but not all can afford to build out an entire marketing department.

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That’s where a fractional marketing operations specialist comes in.

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Instead of hiring a full marketing staff, partnering with an experienced operator who can cover the same bases gives growing companies a much more cost efficient way to accomplish the same goal.

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Typical engagements range from approximately $3,000–$6,000 per month depending on scope and support requirements.

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It’s like having a senior operator on your team—without hiring one full-time. Best fit for businesses already generating revenue and looking to improve consistency and execution.

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What you get:

• Consistent progress without needing to manage it yourself
• Faster execution across campaigns, flows, and fixes
• A cleaner, more efficient marketing system over time
• Fewer dropped balls and less internal friction
• A reliable partner who understands your business

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The result:

• Higher customer retention
• Better campaign execution
• Improved conversion rates
• Faster implementation cycles
• More consistent customer experiences
• Better internal alignment

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Check him out!