Campground

Founded in 2021, Campground is a design studio crafting brands and digital experiences that make technology feel more human. Though young in name, the studio brings over 15 years of combined experience, creating compelling work at the intersection of strategy, storytelling, and user experience. In just a few short years, they’ve positioned themselves as trusted collaborators for forward-thinking companies in some of the most technical, high-stakes sectors around.

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Built on Purpose, Fueled by Partnership

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How Campground is Designing the Future of Technology:

At the heart of Campground is the belief that design is not just a deliverable—it’s a dialogue. The studio was founded by Colin and Dewi Simpson, a husband-and-wife team whose synergy brings both creative firepower and empathetic insight to every client relationship.

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Colin Simpson, Co-Founder and Design Director, is the visual storyteller. With a meticulous eye and deep appreciation for design as both craft and communication, Colin leads creative direction across brand and digital initiatives. His work is grounded in strategy but never short on imagination. Outside of the studio, he’s a dedicated dad and globe-trotting dreamer with a love for learning from cultures around the world.

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Dewi Simpson, Co-Founder and Senior UX Designer, brings the human lens to everything Campground creates. With a background in user experience design and a strong sense of emotional intelligence, she helps clients uncover what users really need—and how to build it in a way that’s intuitive, inclusive, and inspiring. Dewi’s approach is rooted in empathy, fueled by research, and always centered around real-world impact. When she’s not solving design problems, she’s likely nurturing her garden or attending a local craft workshop.

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Together, Colin and Dewi are redefining what it means to work with a design studio—not as vendors, but as strategic, long-term collaborators.

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Deep Expertise in High-Impact Industries

Campground doesn’t try to be everything to everyone. Instead, they’ve honed their expertise in sectors where the stakes are high and thoughtful design can drive meaningful outcomes. Their sweet spot is where complexity meets clarity:

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• Biotech & Healthtech – Translating scientific advancements into approachable, trustworthy brands and products.
  
  
• Artificial Intelligence (AI) – Humanizing emerging technologies to foster trust, understanding, and adoption.
  
  
• Finance & Fintech – Designing with precision for industries that require both transparency and innovation.
  
  
• SaaS & B2B Platforms – Helping software products feel simple, elegant, and indispensable.
  
  
• Technology Startups – Building scalable brand and product foundations that grow with your business.
  
  

This deep industry focus means they bring more than aesthetic polish—they offer insight into user behavior, technical requirements, regulatory landscapes, and the unique challenges their clients face.

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Services That Blend Beauty, Function, and Intent

At Campground, design is a strategic tool. Every pixel and word is intentional, and every deliverable is built to align with business goals. Their core services include:

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User Experience (UX) Design

Campground helps teams improve usability, retention, and satisfaction through UX research, journey mapping, information architecture, wireframes, and flow optimization. Whether launching a new platform or streamlining a complex SaaS product, they ensure every interaction is purposeful and intuitive.

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Brand Strategy & Identity Design

A great brand tells a story—and Campground helps companies tell theirs. From naming and messaging to visual identity systems, they craft brands that resonate with both stakeholders and users. Their process is collaborative, uncovering what makes each client different and turning that into a bold, unified identity.

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Web & Product Design

Campground brings ideas to life with modern, responsive design for websites, dashboards, and digital products. Their designs prioritize usability, accessibility, and performance—ensuring that what’s built is not only beautiful but also functional and scalable.

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A Flexible Approach to Collaboration

Every company’s design needs are different—and Campground gets that. They offer a range of flexible engagement models to meet teams where they are:

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• Embedded Hourly Design Support – Seamlessly join your in-house team to provide hands-on creative help.
  
  
• Monthly Retainers – Ongoing access to Campground’s expertise for evolving projects and product needs.
  
  
• Project-Based Engagements – Flat-rate pricing for clearly scoped brand launches, redesigns, or digital experiences.
  
  

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This flexibility allows clients to scale up or down as needed—without sacrificing quality or consistency.

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Trusted by Visionaries in Tech

Campground has built a reputation for delivering strategic design that makes a difference. Their work spans high-growth startups, ethical AI platforms, healthtech pioneers, and more.

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Credo AI

Following their Series A raise, Credo AI partnered with Campground to elevate their brand and website—creating a design system that reflects the sophistication and ethics of their responsible AI mission.

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Luna Diabetes

Campground collaborated with Luna to bring warmth and clarity to their healthtech platform, helping design a user experience that’s just as human as the automated insulin technology it supports.

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Acquire (formerly MicroAcquire)

As the company transitioned from MicroAcquire to Acquire, Campground was a key creative partner—leading naming strategy, identity development, and a complete digital refresh to match the brand’s evolved positioning.

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👉 Explore case studies and client work

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See It For Yourself

Campground isn’t just building brands—they’re building better experiences for the future of tech. If you're ready to collaborate with a studio that brings both creative depth and strategic clarity, Campground might just be your next great partner.