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Services Offered
About
Jeff Lerner is the founder and CEO of Misnomer Marketing, where he leads the Fractional CMO practice for global clients. Over a 25-year career, Jeff has driven significant growth for startups and Fortune 500 companies alike — securing over $425 million in venture capital, orchestrating four successful acquisitions totaling nearly $2.5 billion, and generating more than $800 million in additional revenue through diverse acquisition channels.
What He Does
At Misnomer Marketing, Jeff helps organizations better understand their brand, product-market fit, and how sales and marketing work together to drive revenue. His focus is on startups that need foundational brand and marketing strategy, and established businesses that lack a comprehensive brand direction.
Services
- Fractional CMO and senior marketing leadership
- Brand strategy and product-market fit
- Sales and marketing alignment
- Startup and growth-stage marketing
Jeff takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.
Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.
The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.
Available for startups and growth-stage companies that need a fractional CMO and brand strategist with a proven track record at the highest level.
Jeff Lerner is the founder and CEO of Misnomer Marketing, where he leads the Fractional CMO practice for global clients. Over a 25-year career, Jeff has driven significant growth for startups and Fortune 500 companies alike — securing over $425 million in venture capital, orchestrating four successful acquisitions totaling nearly $2.5 billion, and generating more than $800 million in additional revenue through diverse acquisition channels.
What He Does
At Misnomer Marketing, Jeff helps organizations better understand their brand, product-market fit, and how sales and marketing work together to drive revenue. His focus is on startups that need foundational brand and marketing strategy, and established businesses that lack a comprehensive brand direction.
Services
- Fractional CMO and senior marketing leadership
- Brand strategy and product-market fit
- Sales and marketing alignment
- Startup and growth-stage marketing
Jeff takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.
Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.
The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.
Available for startups and growth-stage companies that need a fractional CMO and brand strategist with a proven track record at the highest level.
