PearTree Design

Founded in 1997, PearTree Design, LLC is a seasoned creative studio with nearly three decades of experience helping organizations communicate clearly through thoughtful brand, print, and digital design. The studio is known for its deep roots in visual storytelling, blending strategic thinking with refined craftsmanship across every deliverable.

At the helm is Kevin Poirier, Owner and Creative Director, a veteran designer and illustrator with 30 years of experience in logo design, brand strategy, and brand systems. Kevin brings a rare combination of creative writing, marketing consultation, and visual leadership—allowing PearTree to support clients from early brand thinking through execution.

PearTree’s strength lies in its collaborative, multidisciplinary team:

  • Kevin Poirier – Owner & Creative Director: Leads brand strategy, creative direction, illustration, and messaging with a focus on clarity and longevity.

  • April Brady – Senior Designer / Web Developer / UX Designer: A highly experienced web and UX designer with 24 years of experience, specializing in custom and e-commerce websites built around user experience.

  • Lisa Campagna – Art Director: Focuses on print design, typography, infographics, annual reports, presentations, and posters.

  • Joshua Curtis – Graphic Designer: Specializes in graphics, infographics, and logo design.

  • Ryan Kenney – UX & App Designer: Holds a Master’s in UX Design, with expertise in app design, information architecture, and user flows.

Together, the team delivers strategic, polished design solutions for organizations that value clarity, professionalism, and consistency across channels.

Core Expertise

  • Brand & Logo Design: Identity systems built for longevity and consistency.

  • Web Design & UX: Custom websites and e-commerce experiences designed with usability and flow in mind.

  • Print & Publications: Annual reports, catalogs, presentations, and high-impact printed materials.

  • Infographics & Visual Communication: Translating complex information into clear, engaging visuals.

  • Tools & Platforms: Adobe Creative Cloud, Figma, Microsoft PowerPoint

Client Spotlights

Harvard Medical School — Annual Reports with Clarity and Authority
  • Challenge: Harvard Medical School required annual reports that could present complex academic, medical, and institutional information in a way that was both accessible and visually refined.

  • Solution: PearTree Design led the layout, typography, and visual structure of the annual reports, ensuring the content felt authoritative, readable, and cohesive. Infographics and thoughtful page design helped distill dense information into engaging narratives.

  • Impact: The finished reports delivered a polished, professional presentation that reflected Harvard Medical School’s global reputation and made complex content easier to navigate for diverse audiences.

View Report

Alfredo’s Italian Foods — E-commerce with a Human Touch
  • Challenge: Alfredo’s Italian Foods needed an e-commerce website that reflected the authenticity of their brand while providing a smooth, intuitive shopping experience.

  • Solution: PearTree Design built a custom e-commerce website with a focus on usability, clean design, and brand consistency—balancing visual appeal with practical functionality.

  • Impact: The site created a welcoming online storefront that supports customer trust, simplifies purchasing, and strengthens the brand’s digital presence.

Visit Alfredo’s Italian Foods

Boston Ale House — A Complete Brand Experience
  • Challenge: Boston Ale House needed a cohesive brand identity that could scale across physical locations, digital touchpoints, and ongoing marketing efforts.

  • Solution: PearTree Design delivered end-to-end brand support, including logo design, branding, signage, website design, menus, and email marketing. Every element was designed to work together as a unified system.

  • Impact: The result was a recognizable, flexible brand that translated seamlessly from restaurant signage to digital marketing—supporting growth and customer recognition across locations.

View Boston Ale House Group

Pricing & Engagement

PearTree Design typically works on project-based engagements, with most projects ranging from:

  • $5,000–$25,000, depending on scope and deliverables

This model allows clients to engage PearTree for focused brand initiatives, publication design, or digital projects while receiving senior-level creative leadership throughout.

Why Clients Choose PearTree Design

Clients choose PearTree Design for its experience, versatility, and attention to detail. With nearly 30 years in the industry, the studio understands how to design work that not only looks good today but remains effective and relevant over time.

PearTree is especially trusted for projects that require clarity and structure—from annual reports and catalogs to brand systems and UX-driven websites. Their ability to combine strategic thinking, strong typography, and user-centered design makes them a reliable partner for organizations that value professionalism and precision.

Most importantly, PearTree Design operates as a true creative partner, guiding clients through complex design challenges and delivering thoughtful solutions that support long-term brand success.

PearTree Design

PearTree Design

Agency-level creative & marketing solutions
Dedham, Massachusetts
27
Years of Experience
Services Offered
Brand Design
Brochure & Flyer Design
Custom Websites
E-Commerce / Online Store Design
Landing Page Creation & Design
About

PearTree Design helps businesses achieve agency-level creative and marketing at more accessible fees — offering a full suite of brand strategy, print, web, video, and email marketing services that support your marketing and propel your brand forward.

 

What We Do

Our creative director brings nearly 30 years of experience, backed by an in-house team of graphic artists and UX designers. We produce standout work in branding, logo design, web design, presentations, annual reports, and more — built on critical thinking, insight, strategy, and deep creative expertise.

 

Services

  • Brand strategy and logo design
  • Web design and UX
  • Video and email marketing
  • Print, signage, apparel, and swag
  • Presentations and annual reports

 

 

PearTree approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

 

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

 

 

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

A strong fit for businesses that want senior-level graphic design and brand strategy without the overhead of a large agency.

PearTree Design helps businesses achieve agency-level creative and marketing at more accessible fees — offering a full suite of brand strategy, print, web, video, and email marketing services that support your marketing and propel your brand forward.

 

What We Do

Our creative director brings nearly 30 years of experience, backed by an in-house team of graphic artists and UX designers. We produce standout work in branding, logo design, web design, presentations, annual reports, and more — built on critical thinking, insight, strategy, and deep creative expertise.

 

Services

  • Brand strategy and logo design
  • Web design and UX
  • Video and email marketing
  • Print, signage, apparel, and swag
  • Presentations and annual reports

 

 

PearTree approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

 

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

 

 

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

A strong fit for businesses that want senior-level graphic design and brand strategy without the overhead of a large agency.

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