
XO Agency is led by Scott Donnell — creating evocative brands and launching them through easy-to-maintain websites, with a philosophy of strategic consulting first and creative execution second.
We see ourselves as strategic partners before vendors — helping clients navigate the conversations and layers of approvals necessary to get a brand out into the world. We back up every client relationship with an extended agency model that includes compelling video storytelling, digital marketing creative, and channel-specific support. Our focus areas include energy, consultancy, and healthcare.
XO approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.
Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.
The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.
If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.
Available for brands that want a strategic brand and web design partner who stays invested long after launch.





Thanks to XO Agency, the client harmonized the strategies of their global leadership team and ensured a high level of employee engagement and satisfaction. XO Agency delivered all tasks on time and within budget and offered weekly project updates. Their responsiveness and guidance were commendable.