XO Agency

Founded in 2018, XO Agency is a consultancy-led creative studio based in Portland, Oregon, specializing in branding and digital experiences. Led by Scott Donnell, who brings over 20 years of experience, XO Agency blends high-level strategy with hands-on design execution. While Scott’s past work includes major names like Apple, Xbox, and Coca-Cola, his passion lies in helping small and mid-size organizations tell their story through thoughtful brand and digital strategy.

XO Agency operates on a flexible model they call “Consultancy Plus.” At the core of every engagement are Scott Donnell (Managing Director and Strategy Lead) and Rachael Wilson (Digital Projects Coordinator), who act as the central team across all projects. Surrounding them is a curated network of 80+ creative professionals—ranging from developers to video producers—who are brought into projects based on specific needs. This model ensures high-level consistency and strategic leadership, while remaining agile and tailored to each client.

“We’re not here just to make stuff—we’re here to guide you to your goals through evocative and meaningful communication in a digital world.” — Scott Donnell

Industries of Focus

XO Agency works across a number of sectors, with an emphasis on those that benefit from deep strategy, community-focused messaging, and thoughtful storytelling:

  • For Good & Nonprofit: Supporting nonprofits and mission-driven businesses with branding and digital tools that reflect their values and drive their impact. XO helps these organizations refine their messaging and build trust with the communities they serve.

  • Energy & Renewables: Helping companies in the evolving energy sector communicate complex ideas clearly and position themselves as forward-thinking, responsible leaders in their field.

  • Innovation & Consultancy: Working with consulting firms and innovation-focused companies to sharpen their brand narrative, differentiate themselves in a competitive market, and deliver clear value to their clients.

  • Health & Community Care: Partnering with healthcare providers and community-based organizations to develop accessible, user-friendly branding and web solutions that reflect their care for people and community.

Core Services and Strengths

XO Agency is a full-service brand and digital studio, offering a mix of strategic thinking, design, and technical execution. Their strengths include:

  • Brand Strategy and Positioning: Helping leadership teams clarify what makes their organization unique, define their messaging, and build a cohesive narrative to guide all brand expressions.

  • Visual Identity Development: Designing modern, meaningful identities that align with strategy and resonate with internal and external stakeholders.

  • Website Design and Development: Building highly usable, beautiful websites—primarily in WordPress—using their proprietary XO Spark codebase and plugin stack, which allows clients to easily manage their content over time.

  • Content Strategy, SEO, and UX Design: Offering consistent collaboration with a small group of trusted experts to ensure sites perform well and are easy to navigate and maintain.

  • Consultative Approach: XO’s difference lies in how closely they work with clients—not as order-takers, but as true partners in strategic brand development.

Typical Project Size

XO’s sweet spot is working with small to mid-size organizations that don’t have a dedicated marketing or brand team. Typical projects include:

  • $45,000–$75,000 for combined brand and website projects

  • $25,000–$45,000 for standalone brand or web projects

  • Occasionally, they also take on large enterprise projects with broader scope

Client Work Highlights

Mosaic Medical
A community health provider in Central Oregon, Mosaic Medical partnered with XO for a complete brand refresh and website redesign. XO guided leadership through refining their mission and vision, evolved their visual identity, and rebuilt the site with accessibility in mind—including Spanish translation for all pages and a robust provider search experience.
Visit: mosaicch.org

ECOnorthwest
As a respected economic consultancy, ECOnorthwest needed a clearer voice and updated brand presence. XO facilitated internal interviews and workshops to define their unique interdisciplinary positioning, which led to a refreshed brand platform and a website designed to convey depth while improving ease of management for their internal team.
Visit: econw.com

Point B
A national consultancy offering business transformation and tech services, Point B partnered with XO to reimagine their digital presence. The project involved replatforming to Sitecore CMS, redesigning the site to align with a refreshed brand, and ensuring the digital experience matched the caliber of their clients and peers.
Visit: pointb.com

Explore more featured work from XO Agency

XO Agency

XO Agency

Your Brand Partner in a Digital World.
Portland, Oregon
22
Years of Experience
Services Offered
Brand Design
Content Planning & Strategy
Front-End Design & Development
Logo Design & Creation
Brand Identity & Strategy
About

XO Agency is led by Scott Donnell — creating evocative brands and launching them through easy-to-maintain websites, with a philosophy of strategic consulting first and creative execution second.

 

What We Do

We see ourselves as strategic partners before vendors — helping clients navigate the conversations and layers of approvals necessary to get a brand out into the world. We back up every client relationship with an extended agency model that includes compelling video storytelling, digital marketing creative, and channel-specific support. Our focus areas include energy, consultancy, and healthcare.

 

Services

  • Brand strategy and visual identity
  • Web design and development
  • Video storytelling and digital marketing creative
  • Channel marketing support

 

 

XO approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

 

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

 

 

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands that want a strategic brand and web design partner who stays invested long after launch.

XO Agency is led by Scott Donnell — creating evocative brands and launching them through easy-to-maintain websites, with a philosophy of strategic consulting first and creative execution second.

 

What We Do

We see ourselves as strategic partners before vendors — helping clients navigate the conversations and layers of approvals necessary to get a brand out into the world. We back up every client relationship with an extended agency model that includes compelling video storytelling, digital marketing creative, and channel-specific support. Our focus areas include energy, consultancy, and healthcare.

 

Services

  • Brand strategy and visual identity
  • Web design and development
  • Video storytelling and digital marketing creative
  • Channel marketing support

 

 

XO approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

 

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

 

 

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands that want a strategic brand and web design partner who stays invested long after launch.

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