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A Gyde to Leveraging Google Ads for Enhanced Campaign Success

June 14, 2024

A Gyde to Leveraging Google Ads for Enhanced Campaign Success

In the ever-evolving landscape of digital marketing, Google Ads stands out as a critical tool for both B2C (business-to-consumer) and B2B (business-to-business) brands. Whether you're selling directly to consumers or catering to other businesses, the strategic use of Google Ads can significantly enhance your visibility, drive targeted traffic, and ultimately, boost your revenue. Let's delve into why Google Ads is indispensable for both B2C and B2B marketing strategies and how platforms like Gyde can help you find the best experts to maximize your campaign's potential.

Why Google Ads?

  1. Unparalleled Reach and Visibility: Google processes over 3.5 billion searches per day. This massive volume provides an unparalleled opportunity for brands to appear in front of potential customers precisely when they're looking for relevant products or services. For B2C brands, this means reaching consumers actively searching for items they want to buy. For B2B brands, this translates to appearing in front of decision-makers looking for solutions to their business challenges.
  2. Targeting Precision: Google Ads offers sophisticated targeting options, allowing brands to reach specific demographics, interests, and geographical locations. B2C brands can target customers based on their shopping behavior, interests, and even life events. B2B brands can zero in on industries, company sizes, job roles, and other business-related criteria, ensuring their ads reach the right audience.
  3. Cost-Effectiveness and ROI: Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This model ensures that your budget is spent on actual engagement rather than impressions. Both B2C and B2B brands can set precise budgets and bid strategies to control costs and maximize ROI, making Google Ads a cost-effective marketing channel.
  4. Measurable Results and Insights: One of the standout features of Google Ads is its robust analytics and reporting tools. Brands can track performance metrics in real-time, gain insights into what works and what doesn’t, and adjust their strategies accordingly. This level of transparency and control is crucial for optimizing campaigns and achieving marketing goals.

B2C vs. B2B: Tailoring Your Google Ads Strategy

While the fundamental principles of Google Ads apply to both B2C and B2B marketing, the strategies and approaches differ:

  • B2C Brands:
    • Product-focused Ads: Highlight specific products with compelling images and promotional offers.
    • Emotional Appeal: Craft ad copy that connects emotionally with consumers, emphasizing benefits and lifestyle improvements.
    • Seasonal Campaigns: Leverage holidays and events to create timely and relevant ads that capture heightened consumer interest.
  • B2B Brands:
    • Solution-oriented Ads: Focus on how your products or services solve specific business problems.
    • Value Proposition: Highlight ROI, efficiency gains, and other business benefits in your ad copy.
    • Longer Sales Cycles: Implement remarketing strategies to stay top-of-mind during longer B2B sales cycles, providing useful content and updates.

Finding the Right Expertise with Gyde

Navigating the complexities of Google Ads can be daunting. This is where Gyde comes into play. Gyde is a platform designed to connect brands with top-tier marketing experts who can help optimize their Google Ads campaigns. Here’s how Gyde can be your secret weapon:

  1. Vetted Experts: Gyde curates a list of highly qualified Google Ads specialists, ensuring you have access to the best talent in the field. Whether you need a strategist to design a comprehensive campaign or a technician to fine-tune your ad settings, Gyde has the people you need.
  2. Personalized Matching: The platform uses advanced matching algorithms to pair you with experts whose skills and experience align with your specific needs and goals. This personalized approach saves you time and increases the likelihood of finding the perfect talent for your campaign.
  3. Streamlined Collaboration: Gyde’s platform facilitates seamless communication and collaboration, making it easy to work with your chosen expert. Gyde is here to simplify the process of hiring someone who can run effective Google Ads campaigns.

Relevant Freelancers

Google Ads Professionals

Nick Rosenheim

Growth Expert
San Francisco, CA
12
Years of Experience
Services Offered
E-Commerce
Google Analytics
Influencer Marketing & Management
Marketing & Brand Strategy
Marketing Campaign Creation
About

I specialize in building algorithmic-supported growth systems designed to maximize revenue while hedging against risk.

I have worked as a performance-based digital marketer for over 10 years, put in more than 20,000 hours, tested hundreds of growth models, spent hundreds of millions of dollars, and worked with over 125 companies around the world. At this point in my career, I feel called to use the wisdom that I’ve gained to continue to help guide companies and entrepreneurs toward actualizing their vision with ease and clarity.

I specialize in building algorithmic-supported growth systems designed to maximize revenue while hedging against risk.

I have worked as a performance-based digital marketer for over 10 years, put in more than 20,000 hours, tested hundreds of growth models, spent hundreds of millions of dollars, and worked with over 125 companies around the world. At this point in my career, I feel called to use the wisdom that I’ve gained to continue to help guide companies and entrepreneurs toward actualizing their vision with ease and clarity.

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Jean-Charles Dervieux

Digital Marketing Expert
Denver, Colorado
15
Years of Experience
Services Offered
Conversion Rate Optimization
Marketing & Brand Strategy
SEM
Lead Generation
PPC Marketing
About

Jean-Charles 'Jason' Dervieux is a seasoned Sr. Digital Marketer Director with a flair for driving significant business outcomes through Strategic Plans, Paid Search, and Conversion Rate Optimization (CRO). With a portfolio that boasts managing over $24M in annual Paid Search advertising volume and pioneering cutting-edge CRO frameworks, Jason has been instrumental in generating hundreds of millions in revenue for various enterprises. Known for his analytical acumen, he employs a unique blend of data-driven strategies and creative vision to build powerful consumer experiences, enhance market relevance, and ensure lasting impact.


Whether spearheading growth for Fortune 500 companies or empowering start-ups, Jason's dedication to excellence and his multilingual communication skills make him the ideal partner for any brand looking to dominate the digital space.

Jean-Charles 'Jason' Dervieux is a seasoned Sr. Digital Marketer Director with a flair for driving significant business outcomes through Strategic Plans, Paid Search, and Conversion Rate Optimization (CRO). With a portfolio that boasts managing over $24M in annual Paid Search advertising volume and pioneering cutting-edge CRO frameworks, Jason has been instrumental in generating hundreds of millions in revenue for various enterprises. Known for his analytical acumen, he employs a unique blend of data-driven strategies and creative vision to build powerful consumer experiences, enhance market relevance, and ensure lasting impact.


Whether spearheading growth for Fortune 500 companies or empowering start-ups, Jason's dedication to excellence and his multilingual communication skills make him the ideal partner for any brand looking to dominate the digital space.

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Travis Biechele

Google Ads + SEO Expert
Newport Beach, CA
10
Years of Experience
Services Offered
Content Planning & Strategy
Conversion Rate Optimization
Marketing & Brand Strategy
SEM
Media Buying & Planning
About
It’s tough to find someone who is proficient in both Google Ads and SEO (search engine optimization). Congrats, your search is over. Access a decade of experience managing $35,000,000+ in paid media and Google Ads spend. Leverage SEO strategies grounded in fundamentals, not gimmicks. Future-proof your site against search engine algorithm updates. Welcome to teabeeshell, your Google Ads & SEO expert.
It’s tough to find someone who is proficient in both Google Ads and SEO (search engine optimization). Congrats, your search is over. Access a decade of experience managing $35,000,000+ in paid media and Google Ads spend. Leverage SEO strategies grounded in fundamentals, not gimmicks. Future-proof your site against search engine algorithm updates. Welcome to teabeeshell, your Google Ads & SEO expert.
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Eric Henry

Brand Strategy Executive (ex. Apple, Spotify, Sony)
Philadelphia, PA
17
Years of Experience
Services Offered
Content Planning & Strategy
Marketing & Brand Strategy
Fractional CMO
Landing Page Creation & Design
Lead Generation
About
17+ years of marketing, creative, and branding experience across multiple industries, including Tech, Entertainment, Healthcare, Legal, and Restaurants/Hospitality. Not only have I worked at the biggest companies in the world (Apple, Spotify, Sony, etc), I have also worked with influencers and celebrities with some of the biggest global brands (Wiz Khalifa, Mac Miller, etc). With experience from every direction, I also have experience at the highest levels (CMO) and the lowest levels, to understand how to roll my sleeves up and get the job done, whatever it takes. Having so much experience from so many areas allows me the ability to bring new ideas and be creative where those in your industry may still be thinking inside the box.

From a marketing perspective, I can handle whatever you need: Subscription marketing with Acquisition/Retention/Winback, Lead generation, all advertising across the board (digital/physical/audio/etc), e-comm and merchandising, social media marketing, influencer marketing, CRM, data analytics and so much more.

From a branding perspective, I can help you create or iterate on a new company/product identity, inclusive of logos and all design, web and app development, physical packaging, and mission/vision statements.

From a creative/content perspective, I am here to guide you on your journey of creating video/audio/static assets, plan and execute photoshoots, and more, all to be used for your marketing initiatives to grow client bases and sell product.
17+ years of marketing, creative, and branding experience across multiple industries, including Tech, Entertainment, Healthcare, Legal, and Restaurants/Hospitality. Not only have I worked at the biggest companies in the world (Apple, Spotify, Sony, etc), I have also worked with influencers and celebrities with some of the biggest global brands (Wiz Khalifa, Mac Miller, etc). With experience from every direction, I also have experience at the highest levels (CMO) and the lowest levels, to understand how to roll my sleeves up and get the job done, whatever it takes. Having so much experience from so many areas allows me the ability to bring new ideas and be creative where those in your industry may still be thinking inside the box.

From a marketing perspective, I can handle whatever you need: Subscription marketing with Acquisition/Retention/Winback, Lead generation, all advertising across the board (digital/physical/audio/etc), e-comm and merchandising, social media marketing, influencer marketing, CRM, data analytics and so much more.

From a branding perspective, I can help you create or iterate on a new company/product identity, inclusive of logos and all design, web and app development, physical packaging, and mission/vision statements.

From a creative/content perspective, I am here to guide you on your journey of creating video/audio/static assets, plan and execute photoshoots, and more, all to be used for your marketing initiatives to grow client bases and sell product.
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Colby Flood

Growth Marketing for eCommerce & eComm SaaS Companies
Raleigh, North Carolina
7
Years of Experience
Services Offered
Content Creation
Google Analytics
Media Buying & Planning
PPC Marketing
Paid Media Strategy & Execution
About
I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and relationships with our clients.

If you're looking for a marketing partner dedicated to your success, let's connect.
I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and relationships with our clients.

If you're looking for a marketing partner dedicated to your success, let's connect.
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