Hire A Marketing Campaign Creation Specialist

Jeff Lerner is the founder and CEO of Misnomer Marketing, where he leads the Fractional CMO practice for global clients. Over a 25-year career, Jeff has driven significant growth for startups and Fortune 500 companies alike — securing over $425 million in venture capital, orchestrating four successful acquisitions totaling nearly $2.5 billion, and generating more than $800 million in additional revenue through diverse acquisition channels.

 

What He Does

At Misnomer Marketing, Jeff helps organizations better understand their brand, product-market fit, and how sales and marketing work together to drive revenue. His focus is on startups that need foundational brand and marketing strategy, and established businesses that lack a comprehensive brand direction.

 

Services

• Fractional CMO and senior marketing leadership
• Brand strategy and product-market fit
• Sales and marketing alignment
• Startup and growth-stage marketing

 

 

Jeff takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

 

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

Available for startups and growth-stage companies that need a fractional CMO and brand strategist with a proven track record at the highest level.

I'm Jordyn Phillips, a brand strategist and creative director helping businesses build visual identities and brand systems that are both strategically grounded and visually sharp — designed to grow with the brand, not constrain it.

 

What I Do

My work spans brand strategy, identity design, and creative direction — helping founders and marketing teams get clarity on who they are and translate that into design systems that work across every touchpoint. I approach every project with equal parts rigor and creativity.

 

Services

• Brand strategy and positioning
• Visual identity and brand system design
• Creative direction
• Marketing and campaign design

 

 

Every project starts with listening. Before I pick up a pencil or open a file, I make sure I deeply understand what the brand is, who it's for, and what it needs to communicate — because great design is only possible when it's built on genuine understanding. That's why clients come back, and why the work holds up over time.

 

I work with a wide range of clients — from early-stage founders building their brand for the first time to established companies refreshing an identity that no longer reflects who they've become. Whatever the starting point, my goal is always the same: to create something that feels unmistakably right for your brand and genuinely connects with the people you're trying to reach.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

Available for founders and brands investing in brand identity and creative direction as a foundation for growth.

I'm Elyse Hoekstra, a brand strategist and creative director helping product and lifestyle brands build identities that are as strategically grounded as they are visually compelling. I work at the intersection of brand, design, and marketing — bringing clarity to the chaos of growing a brand.

 

What I Do

I partner with founders and brand teams to develop positioning, visual identity, and creative systems that scale. My work spans brand strategy, packaging, web design, and campaign creative — always built around a clear understanding of who the brand is for and why it matters.

 

Services

• Brand strategy and positioning
• Visual identity and design systems
• Packaging design
• Web design and digital creative
• Campaign creative direction

 

 

Every project starts with listening. Before I pick up a pencil or open a file, I make sure I deeply understand what the brand is, who it's for, and what it needs to communicate — because great design is only possible when it's built on genuine understanding. That's why clients come back, and why the work holds up over time.

 

I work with a wide range of clients — from early-stage founders building their brand for the first time to established companies refreshing an identity that no longer reflects who they've become. Whatever the starting point, my goal is always the same: to create something that feels unmistakably right for your brand and genuinely connects with the people you're trying to reach.

 

A strong fit for product and lifestyle brands investing in brand identity and packaging design that drives real shelf and digital presence.

Adelle Grogg is a Rutgers Business Executive MBA Graduate and entrepreneur with 9+ years in digital marketing — specializing in email marketing, social media, and public relations for Fortune 500 companies and large financial institutions, with 1,500+ HTML email campaigns sent in 2024 alone.

 

What She Does

Adelle has worked in high-paced agency environments and B2B-facing marketing roles — leading email channel strategy, social media programs, and PR initiatives for major brands and financial institutions. Her depth in email marketing is particularly rare at this level of volume and precision.

 

Services

• Email marketing strategy and HTML campaign execution
• Social media strategy and management
• Public relations and communications
• Fortune 500 and financial institution marketing

 

 

Adelle takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

 

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands that need a senior email marketing and digital marketing specialist who operates at scale.

Megan Hord is a marketing expert with 13 years of experience across agency and in-house roles — developing content and strategies for brands across tech, finance, and lifestyle, at every stage of the business lifecycle.

 

What She Does

Whether it's launching a product, driving growth, or refining a campaign that isn't performing, Megan has done it. She brings a sharp strategic mind, strong creative instincts, and the kind of versatility that makes her equally effective across content strategy, campaign management, and brand development.

 

Services

• Content strategy and creation
• Marketing campaign development
• Product launch strategy
• Brand storytelling and messaging

 

 

Megan takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

 

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands across tech, finance, and lifestyle that need a senior marketing strategist and content expert.

Charleh Knighton helps small business owners grow their businesses five times over through a 90-day step-by-step roadmap — working as a fractional CMO and growth strategist to give entrepreneurs the confidence and tools to overcome stagnation and reach their potential.

 

What She Does

95% of SMEs fail by the five-year mark — but with the right strategy and support, it doesn't have to be that way. Charleh works with business owners who are stretched thin and overwhelmed, helping them build clarity, focus, and a marketing system that actually drives growth.

 

Services

• Fractional CMO and marketing strategy
• 90-day growth roadmap development
• Small business marketing systems
• Marketing leadership and accountability

 

 

Charleh takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

 

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for small business owners that need a fractional CMO and growth strategist who's been there and knows how to get results.

Morgan Scarnato is an accomplished marketing executive with 13+ years of experience driving transformative growth for top-tier brands — specializing in data-driven strategy, media measurement, and cross-functional team leadership for B2B marketing with a focus on technology and AI.

 

What She Does

Morgan crafts and executes innovative marketing campaigns that align with organizational goals, exceed revenue targets, and leverage the latest in AI and data tooling. Her strength is the intersection of creative vision and analytical rigor — building marketing programs that are both inspiring and measurable.

 

Services

• B2B marketing strategy and execution
• Data-driven media planning and measurement
• AI-augmented marketing programs
• Cross-functional team leadership

 

 

Morgan takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

 

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for B2B technology companies that need a senior marketing executive who leads with data and executes with precision.

I'm Arif Islam, a results-driven digital marketing professional with 12+ years of experience in SEO, PPC, paid social, and omnichannel media buying — with a proven track record managing campaigns for businesses of all sizes, including Fortune 100 clients.

 

What I Do

I specialize in driving high ROI through scalable, data-driven paid media and search strategies — both within agency environments and directly with clients. My work spans Google Ads, Meta, and programmatic buying, always focused on growth that compounds over time.

 

Services

• PPC and search engine marketing (SEM)
• Paid social media advertising
• Media buying and programmatic advertising
• SEO strategy and implementation
• Agency leadership and client management

 

 

Marketing works best when it's grounded in a clear understanding of the audience — who they are, what they care about, and where they spend their attention. I bring that research-first mindset to every engagement, which is why the campaigns and strategies I build tend to compound over time rather than spike and fade.

 

I work with a range of clients — from startups finding their footing to established brands that need a fresh perspective on their marketing. Whatever the stage, I bring the same level of commitment to understanding your business and delivering work that moves the needle.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for companies that need a seasoned expert across paid media and performance marketing — from strategy through to hands-on execution.

I'm Jack Lauzon, founder and CEO of Compound Digital — a paid media agency specializing in transformative growth for B2B SaaS and e-commerce companies through Meta Ads, Google Ads, and LinkedIn Ads. Six years of scaling brands through data-driven, performance-first paid media strategy.

 

What I Do

My approach is built on rigorous performance metrics and relentless optimization — scaling ad spend and customer acquisition simultaneously while protecting margin. I've delivered remarkable results for B2B SaaS and e-commerce clients, combining channel expertise with a deep understanding of funnel economics.

 

Services

• Meta Ads, Google Ads, and LinkedIn Ads strategy and management
• B2B SaaS paid media and demand generation
• E-commerce paid media scaling
• Performance analytics and attribution

 

 

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

 

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for B2B SaaS and e-commerce brands that need a paid media expert who treats growth like a science.

Stay Calm Industries is a creative studio specializing in brand identity, design systems, and digital creative for brands that want to stand out — delivering calm, strategic work in a noisy world.

 

Services

• Brand identity and visual systems
• Design strategy and creative direction
• Digital and marketing design

 

 

Stay approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

 

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

 

 

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

 

Availability is limited and projects are taken on selectively — ensuring every client gets full attention and work that reflects the highest standard. If you're ready to move forward, the next step is a straightforward conversation about your goals and how to get there.

 

Available for brands that need a brand identity and creative studio that brings clarity to the chaos.