Hire a Web Analytics Specialist for your Business

In today's digital landscape, web analytics has become an indispensable tool for businesses and organizations striving to succeed online. Understanding web analytics is crucial for any project that aims to harness the power of data to drive decision-making and enhance user experience.

Make Data Driven Decisions for your Brand

  • Access to Experienced Professionals: Gyde is designed to link you with highly experienced marketers and designers, ensuring that your analytics are not only interpreted correctly but are also used to foster growth and innovation.
  • Customized Insights: An expert can tailor analytics to fit the specific needs and goals of your project, providing insights that are directly applicable and actionable.
  • Continuous Improvement: With an expert on board, your project can benefit from ongoing analysis and adjustments, keeping your site optimized for both current users and future visitors.

Web analytics is more than just numbers; it's about understanding the story behind those numbers to make your project thrive in the digital world. By integrating sophisticated web analytics into your strategy and hiring through platforms like Gyde, you're not just keeping up with the digital age, you're setting the pace. 

Whether it's enhancing user experience, boosting engagement, or driving conversions, web analytics is the key to unlocking your website's full potential.

Web Analytics | The Key to Conversion Rate Optimization 

Understanding the significance of web analytics is crucial for any business aiming to make informed, data-driven decisions. At its essence, web analytics involves the gathering, measuring, and analyzing of data from your website to understand user behavior, preferences, and trends. This tool is indispensable for businesses looking to optimize their online presence and strategy.

By leveraging web analytics you are able to gain the following: 

  • Performance Insight: Web analytics provides a window into how well your website is performing. You can see which pages attract the most visitors, where users spend their time, and where they exit. This information is vital for refining your site's design, content, and user experience.

  • User Behavior Analysis: Understanding what users do on your site allows you to tailor your offerings more precisely to their needs. For instance, if analytics show high engagement with certain content types, you can produce more of that content to keep users coming back.

  • Conversion Optimization: Web analytics helps you pinpoint where in your sales funnel customers are dropping off, giving you the chance to address issues and improve conversion rates. You might discover that a particular page needs better calls-to-action or simpler navigation to guide users towards making a purchase or signing up.

  • Demographic and target market data: With insights into demographics, interests, and behaviors, you can craft marketing campaigns that are more likely to resonate with your audience, thus improving ROI on marketing spend.

Understanding your web traffic is crucial for any project that aims to harness the power of data to drive decision-making and enhance user experience. At its core, web analytics involves the collection, measurement, and analysis of website data. This process helps in deciphering user behaviors, preferences, and patterns, enabling you to use this data to target the market.

Key Skills And Qualities To Look For In A Web Analytics Expert

When considering candidates for a web analytics expert for your project, it's crucial to focus on key skills and qualities that ensure a successful hire. A web analytics expert should possess strong analytical skills, enabling them to interpret complex data sets and derive actionable insights. 

Web analytics requires proficiency in statistical and analytical tools such as Google Analytics, SQL, and Excel is imperative, as these tools form the backbone of data analysis and interpretation. Equally important is their understanding of website metrics and KPIs, such as conversion rates, user behavior, and site performance, to drive informed decision-making.

How Gyde Simplifies The Hiring Process For A Web Analytics Professional

Gyde is designed with user experience in mind, offering a straightforward interface that allows companies to post job requirements efficiently. Each job listing can be specifically detailed, specifying the skills, experience level, and tools the company expects the web analytics expert to master.

  1. Had their online footprint thoroughly evaluated.  We’ve reviewed their body of work, feedback and quality of performance to make sure they’ve proven themselves as true professionals multiple times over.
  2. Had their professional resume and portfolio reviewed.  Web analytics professionals on Gyde must have a minimum of five years working directly with web analytics.
  3. Positive reviews and endorsements.  It’s one thing to see the visual aspects of a designers’ work, but we make sure that the functionality underneath has met and exceeded the expectations of their past clients.
  4. Undergone a video screening with Gyde. We meet with every prospective member before they’re admitted to gauge communication abilities, work ethic, and their overall philosophy and approach to web analytics. We look for passion - those who see web analytics as something they love, as opposed to just do-for -work.
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Gyde Web Analytics Specialists

Josh Markus

HubSpot Web Design + AI-Powered SEO for Growth

Des Moines, Iowa
10+
Years of Experience
Services Offered
Content Management Systems (CMS)
Custom Websites
Front-End Design & Development
Landing Page Creation & Design
Migrations & Integrations
About
Josh Markus is the owner of Inbound Design Partners, a web design and development agency specializing in HubSpot websites, SEO strategy, and AI-powered optimization. He helps businesses transform their sites into revenue-generating assets by combining clean design, technical expertise, and smart use of HubSpot, search visibility, and AI tools.
Josh Markus is the owner of Inbound Design Partners, a web design and development agency specializing in HubSpot websites, SEO strategy, and AI-powered optimization. He helps businesses transform their sites into revenue-generating assets by combining clean design, technical expertise, and smart use of HubSpot, search visibility, and AI tools.
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Rachel Bartlett

UX Researcher & Designer, Website Manager, Artist

Des Moines, Iowa
6
Years of Experience
Services Offered
App Design & Development
Data Analysis & Optimization
Google Analytics
Infographics
Landing Page Creation & Design
About
I’m Rachel Bartlett, the User Experience Researcher behind this profile. Passion fuels my determination to make tech more ethical and intuitive for all. I scratch my right brain through creative media projects and live offline when possible. I believe in chasing what makes you feel alive and doing what’s best for the greater good.
I’m Rachel Bartlett, the User Experience Researcher behind this profile. Passion fuels my determination to make tech more ethical and intuitive for all. I scratch my right brain through creative media projects and live offline when possible. I believe in chasing what makes you feel alive and doing what’s best for the greater good.
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Michael Cameron Harris

Product Analytics, PPC Expert, Product Manager

Charlotte, North Carolina
11
Years of Experience
Services Offered
A.I. & Machine Learning
Conversion Rate Optimization (CRO)
Data Analysis & Optimization
Google Analytics
Pay Per Click (PPC)
About
A data-driven, multi-faceted marketer, analyst and product professional with over a decade of experience helping small businesses, start-ups, organizations, and political clients meet their goals. Expert in PPC strategy/management, marketing automation, marketing analytics, data visualization, digital architecture, product management, product analytics, and product development.

A few of my recent projects/roles:

- Product Analyst at $10M ARR SaaS Company
- Led development of a FinTech app
- Conversion Rate Optimization Specialist at $10M ARR SaaS company
- Marketing Director @ Real Estate Investment Firm
- Launched a SaaS product catering to real estate investors
- Managed over $2M in PPC spending for clients in various industries in last 18 months
- Built-out a full analytics suite that drove ad buying decisions for a regional business
- Digital Strategist in a client-facing role for a marketing services agency
- Developed a microtargeting model used in targeted legislative districts across the country
- Produced six 30-second commercials and managed the $500K ad spend behind them
- Managed over $230K in digital spending during ’18 cycle for various state and local candidates
- Oversaw expansion of branding and marketing operations in 23 markets and managed launch of a national mortgage brokerage firm

No matter what stage you're in, I can help.

Experienced in:

- Product Management
- Product Analytics
- Google Analytics 4
- Google Tag Manager
- Search Engine Marketing / SEO
- PPC/PPA Ad Development and Management
- Facebook/Social Ad Buying and Management
- Marketing Automation
- Chatbots
- Web Development and Design
- App Development and Design
- Email Marketing and Email Automation
- Digital/Business Analytics
... and plenty more

Certifications:

- Google Analytics Certified
- Google Tag Manager Certified
- Google Marketing Platform Certified
- Facebook Media Planning Certified
A data-driven, multi-faceted marketer, analyst and product professional with over a decade of experience helping small businesses, start-ups, organizations, and political clients meet their goals. Expert in PPC strategy/management, marketing automation, marketing analytics, data visualization, digital architecture, product management, product analytics, and product development.

A few of my recent projects/roles:

- Product Analyst at $10M ARR SaaS Company
- Led development of a FinTech app
- Conversion Rate Optimization Specialist at $10M ARR SaaS company
- Marketing Director @ Real Estate Investment Firm
- Launched a SaaS product catering to real estate investors
- Managed over $2M in PPC spending for clients in various industries in last 18 months
- Built-out a full analytics suite that drove ad buying decisions for a regional business
- Digital Strategist in a client-facing role for a marketing services agency
- Developed a microtargeting model used in targeted legislative districts across the country
- Produced six 30-second commercials and managed the $500K ad spend behind them
- Managed over $230K in digital spending during ’18 cycle for various state and local candidates
- Oversaw expansion of branding and marketing operations in 23 markets and managed launch of a national mortgage brokerage firm

No matter what stage you're in, I can help.

Experienced in:

- Product Management
- Product Analytics
- Google Analytics 4
- Google Tag Manager
- Search Engine Marketing / SEO
- PPC/PPA Ad Development and Management
- Facebook/Social Ad Buying and Management
- Marketing Automation
- Chatbots
- Web Development and Design
- App Development and Design
- Email Marketing and Email Automation
- Digital/Business Analytics
... and plenty more

Certifications:

- Google Analytics Certified
- Google Tag Manager Certified
- Google Marketing Platform Certified
- Facebook Media Planning Certified
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Arif Islam

Sr. Paid Media Specialist

Sterling Heights, Michigan
15
Years of Experience
Services Offered
Connected TV (CTV) Advertising
Lead Generation
Local Service Ads
Paid Media Strategy & Execution
Paid Social Media
About

Results-driven digital marketing professional with 12+ years of experience in SEO, PPC (Search Ads), Paid Social, and Media Buying/Paid Media within agency environments. Proven track record of managing and optimizing omnichannel paid media campaigns for businesses of all sizes, including Fortune 100 clients.

  • Expertise in: PPC (SEM), SEO, Paid Social, and Media Buying, driving high ROI and scalable growth in both agency setting and individual client setting.
  • Agency Leadership & Client Management: Experienced in managing digital marketing accounts, client retention, and problem-solving to maximize client satisfaction.
  • Team Leadership & Recruiting: Skilled in hiring and managing remote teams, developers, and digital marketers.
  • Project Management: Proficient in Basecamp, Asana, Slack, and Jira to streamline workflows and improve efficiency.
  • Tech & Tools: Deep knowledge of industry-leading platforms, including SEMRush, BrightLocal, AgencyAnalytics, Google Analytics, and TradeDesk.  


🎯 Certifications:

  • Google Ads (Search & Mobile) ✔
  • Google Analytics Individual Qualification ✔
  • HubSpot Inbound Certification ✔
  • TradeDesk Certifications ✔

🚀 Passionate about scaling digital agencies, optimizing media strategies, and delivering measurable growth.

Results-driven digital marketing professional with 12+ years of experience in SEO, PPC (Search Ads), Paid Social, and Media Buying/Paid Media within agency environments. Proven track record of managing and optimizing omnichannel paid media campaigns for businesses of all sizes, including Fortune 100 clients.

  • Expertise in: PPC (SEM), SEO, Paid Social, and Media Buying, driving high ROI and scalable growth in both agency setting and individual client setting.
  • Agency Leadership & Client Management: Experienced in managing digital marketing accounts, client retention, and problem-solving to maximize client satisfaction.
  • Team Leadership & Recruiting: Skilled in hiring and managing remote teams, developers, and digital marketers.
  • Project Management: Proficient in Basecamp, Asana, Slack, and Jira to streamline workflows and improve efficiency.
  • Tech & Tools: Deep knowledge of industry-leading platforms, including SEMRush, BrightLocal, AgencyAnalytics, Google Analytics, and TradeDesk.  


🎯 Certifications:

  • Google Ads (Search & Mobile) ✔
  • Google Analytics Individual Qualification ✔
  • HubSpot Inbound Certification ✔
  • TradeDesk Certifications ✔

🚀 Passionate about scaling digital agencies, optimizing media strategies, and delivering measurable growth.

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Arrow North Design

UI/UX Designer

Raleigh, North Carolina
10
Years of Experience
Services Offered
A.I. & Machine Learning
App Design & Development
Data Analysis & Optimization
Front-End Design & Development
Interface Design
About
Many startups have world-changing ideas but struggle to build a natural software experience for customers. Users get lost, feel overwhelmed, or just give up. They need interfaces that are easy for everyone to use and help provide value to make a difference. That's the gap I bridge.

I focus on designing software for startups that want to validate their concept with data, making sure users are happy from the moment they launch. With ten years of design experience, I’ve helped four startups land over $10M in funding. My journey shows resilience and adaptability, and I've had the chance to collaborate with great organizations like Duke University Hospital and UC Berkeley.

Many startups have world-changing ideas but struggle to build a natural software experience for customers. Users get lost, feel overwhelmed, or just give up. They need interfaces that are easy for everyone to use and help provide value to make a difference. That's the gap I bridge.

I focus on designing software for startups that want to validate their concept with data, making sure users are happy from the moment they launch. With ten years of design experience, I’ve helped four startups land over $10M in funding. My journey shows resilience and adaptability, and I've had the chance to collaborate with great organizations like Duke University Hospital and UC Berkeley.

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Morgan Scarnato

Marketing Executive | Media Strategy Consultant | Fractional Marketing Leader

Chicago, Illinois
13
Years of Experience
Services Offered
Content Planning & Strategy
Data Analysis & Optimization
Fractional CMO
Brand Identity & Strategy
Marketing Campaign Creation
About
Marketing Executive Driving Growth with Data, Innovation, and AI.

Accomplished marketing executive with 13+ years of experience driving transformative growth for top-tier brands. Expert in data-driven strategies, media measurement, and cross-functional team leadership. Proven ability to craft and execute innovative campaigns that align with organizational goals and exceed expectations. Specialize in B2B marketing, with a focus on technology and consulting sectors.

Specializing in fractional CMO services, agency services, and more, I leverage deep expertise in data-driven strategies, media measurement, and cross-functional team leadership. Skilled in crafting and executing innovative campaigns that align with organizational goals and exceed expectations.

Recent accomplishments:
> AI-powered marketing: Successfully transitioned to an AI-personalized, full-funnel omni-channel marketing model, resulting in a 40% increase in sales opportunities.
> ABM success: Executed a successful ABM strategy for a IT consulting firm, driving a 289% increase in YoY Customer Lifetime Value.
> Global expansion: Developed integrated marketing campaigns globally, expanding market reach into three new regions and increasing sales by 10%.
> Infrastructure optimization: Implemented marketing infrastructure management systems (Hubspot, PowerBI, Salesforce) to streamline processes and increase efficiency.
> ROI improvement: Strategically adjusted a pet-food brand's marketing ecosystem, resulting in a 235% increase in ROI within 8 months.

Key strengths:
> Data-driven marketing: Develops and executes data-driven strategies across omni-channel platforms to achieve measurable results.
> Cross-functional leadership: Oversees and inspires high-performing teams to deliver exceptional outcomes.
> Client relationship management: Builds strong partnerships and fosters trust with clients.
Innovation: Pioneering new approaches and leveraging emerging technologies to drive business growth.
Marketing Executive Driving Growth with Data, Innovation, and AI.

Accomplished marketing executive with 13+ years of experience driving transformative growth for top-tier brands. Expert in data-driven strategies, media measurement, and cross-functional team leadership. Proven ability to craft and execute innovative campaigns that align with organizational goals and exceed expectations. Specialize in B2B marketing, with a focus on technology and consulting sectors.

Specializing in fractional CMO services, agency services, and more, I leverage deep expertise in data-driven strategies, media measurement, and cross-functional team leadership. Skilled in crafting and executing innovative campaigns that align with organizational goals and exceed expectations.

Recent accomplishments:
> AI-powered marketing: Successfully transitioned to an AI-personalized, full-funnel omni-channel marketing model, resulting in a 40% increase in sales opportunities.
> ABM success: Executed a successful ABM strategy for a IT consulting firm, driving a 289% increase in YoY Customer Lifetime Value.
> Global expansion: Developed integrated marketing campaigns globally, expanding market reach into three new regions and increasing sales by 10%.
> Infrastructure optimization: Implemented marketing infrastructure management systems (Hubspot, PowerBI, Salesforce) to streamline processes and increase efficiency.
> ROI improvement: Strategically adjusted a pet-food brand's marketing ecosystem, resulting in a 235% increase in ROI within 8 months.

Key strengths:
> Data-driven marketing: Develops and executes data-driven strategies across omni-channel platforms to achieve measurable results.
> Cross-functional leadership: Oversees and inspires high-performing teams to deliver exceptional outcomes.
> Client relationship management: Builds strong partnerships and fosters trust with clients.
Innovation: Pioneering new approaches and leveraging emerging technologies to drive business growth.
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Megan Bortner

Driving Results for D2C Brands with Data-Driven Growth Marketing Strategies

Denver, Colorado
15
Years of Experience
Services Offered
Customer Relationship Management (CRM)
Data Analysis & Optimization
E-Commerce Marketing
Email Marketing & Campaigns
Google Analytics
About

I am a growth marketer dedicated to helping eCommerce businesses succeed in the ever-evolving digital landscape.

With enterprise-level experience and proven methodologies, we deliver results by combining tactical expertise with creative problem-solving. Our team crafts data-driven marketing strategies tailored to your unique growth goals.

Our services include marketing strategy, analytics, paid media management, and email marketing—all designed to drive measurable success for your business.

I am a growth marketer dedicated to helping eCommerce businesses succeed in the ever-evolving digital landscape.

With enterprise-level experience and proven methodologies, we deliver results by combining tactical expertise with creative problem-solving. Our team crafts data-driven marketing strategies tailored to your unique growth goals.

Our services include marketing strategy, analytics, paid media management, and email marketing—all designed to drive measurable success for your business.

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