SEO vs. SEM: What's The Difference

I'm Karen Galindo Choudhary, a strategic marketer with 8+ years of experience helping brands grow through content creation, campaign strategy, audience research, and data analysis — across wellness, education, software, and retail.

What I Do

My approach blends creativity with insights. I analyze customer behavior, feedback, and market trends to shape marketing strategies that resonate with real people — developing campaigns that drive engagement, improve customer relationships, and increase visibility both online and offline.

Services

• Content creation and campaign strategy
• Audience research and segmentation
• Social media and digital marketing
• Email marketing and customer communications
• Data analysis and performance reporting

Marketing works best when it's grounded in a clear understanding of the audience — who they are, what they care about, and where they spend their attention. I bring that research-first mindset to every engagement, which is why the campaigns and strategies I build tend to compound over time rather than spike and fade.

I work with a range of clients — from startups finding their footing to established brands that need a fresh perspective on their marketing. Whatever the stage, I bring the same level of commitment to understanding your business and delivering work that moves the needle.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands that need a data-informed marketing strategist with hands-on creative execution experience.

Shonda Rogers has been in SEO since 2004 — before it was an industry — and founded SEO is Local after managing 60+ hotel clients at one of the first hotel internet marketing companies. Two decades of experience, zero shortcuts.

What She Does

Shonda specializes in local SEO, organic search strategy, and content-driven visibility for businesses that want to own their market online. Her deep experience across years of algorithm changes means she builds search strategies that compound — not ones that crumble at the next update.

Services

• Local SEO strategy and implementation
• Organic search and content strategy
• Google Business Profile optimization
• SEO audits and competitive analysis

Shonda takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for local businesses and brands that need a seasoned SEO expert with 20+ years of real-world results.

Thomas Jacobs is a digital designer and visual communicator helping brands build a clear, cohesive presence across digital and print — with a focus on design that's purposeful, polished, and aligned with business goals.

Services

• Brand identity and logo design
• Web and digital design
• Print and marketing collateral
• Social media and content graphics

Thomas approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for businesses and agencies looking for a dependable graphic designer and visual communicator across digital and print.

Kali Daniel is a brand strategist and creative director helping purpose-driven businesses build identities that are both visually powerful and strategically sound — creating brand systems, campaigns, and digital experiences that move people and grow businesses.

What She Does

Kali works at the intersection of brand strategy and creative execution — helping founders and marketing teams get clear on who they are and translate that into design systems that perform at every touchpoint. Her work is grounded in strategy, community, and a genuine commitment to the brands she works with.

Services

• Brand strategy and identity design
• Creative direction and visual systems
• Campaign and content design
• Digital experience design

Kali takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for purpose-driven brands looking for a brand strategist and creative director who builds with real intention.

Jacob Lundy is a growth marketing strategist with 10+ years of experience driving significant B2B results — including a 7:1 ROI through lead generation for Omnidian, an award-winning global climate tech company, and 29,000% increase in blog views for a media brand in the clean energy space.

What He Does

Jacob specializes in B2B growth marketing for companies in clean energy, climate tech, and mission-driven industries — including Clean Power Hour and EnergiTech Media. He knows how to achieve massive reach on minimal budgets, with a track record of half a million ad views for under $100.

Services

• B2B growth marketing and lead generation
• Content marketing and SEO
• Paid advertising at scale
• Clean energy and climate tech marketing

Jacob takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for B2B and mission-driven companies that need a growth marketing expert who delivers outsized results on real-world budgets.

Allison Dienstman is a digital marketing expert specializing in copywriting and SEO — with 15+ years of experience spanning international business development, viral media content, and digital marketing for Fortune 500 companies including Booking, OpenTable, and KAYAK.

What She Does

Allison brings global perspective and deep content expertise to brands across wellness, supplements, beauty, travel, and more — combining sharp SEO strategy with writing that actually converts. Her international background makes her particularly effective for brands with global or multicultural audiences.

Services

• SEO content strategy and writing
• Copywriting and brand voice development
• Digital marketing strategy
• International and multicultural content

Allison takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands that need a senior SEO copywriter and content strategist with real global depth.

Jean-Charles "Jason" Dervieux is a seasoned Senior Digital Marketing Director with a specialty in Strategic Plans, Paid Search, and Conversion Rate Optimization — driving significant business outcomes through rigorous analytics and a deeply customer-centric approach.

What He Does

Jason brings strategic depth and technical precision to paid search and CRO — developing marketing plans grounded in data, aligned to business goals, and executed with the kind of detail that separates campaigns that perform from ones that merely run.

Services

• Paid search strategy and management
• Conversion rate optimization (CRO)
• Digital marketing strategy and planning
• Analytics and performance measurement

Jean-Charles takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for companies that need a senior paid search and CRO specialist who leads with strategy and delivers on data.