Expert Insights & Tips | Gyde Blog for Freelancers & Agency

Easy-To-Use Web Builders: Squarespace vs. Wix

You’ve been putting in the hard work scaling your business or brand. Now it’s time to make your first website. But where to begin? Luckily, the internet is full of useful design tools and platforms perfect for getting your first site off the ground. Let's take a look at two popular, user-friendly web builders, and explore why they may be the perfect tool for you.

January 22, 2026

Utilizing YouTube as Outreach for Your Business

YouTube has come a long way since the endless cat videos. Well, they still have plenty of that important content, but it is used for much more than that. From educational content across all industries, short-form skits, to livestreaming, there’s lots of room for creatives and professionals to find their niche.

November 6, 2025

Organic Social vs. Paid Social

Both organic and paid social media marketing are impactful advertising tactics. But when should you stay organic and when should you add a little spend? This overview outlines some of the strategic benefits of both of these digital marketing strategies.

October 15, 2025

Why Should You Hire a Presentation Designer

First impressions can mean everything – and that can include presentations. From your next sales pitch to a casual team meeting deck, having a professional designer on hand can be a real benefit. It's imperative to find a designer who specializes and understands the importance of a clean presentation.

September 24, 2025

Building Your First PPC Strategy

If you’re looking to drum up a little more attention or traffic to your website, it’s likely you’ve heard the term “PPC marketing” thrown around. “PPC marketing” stands for pay-per-click marketing, which is a digital marketing tactic where businesses pay a fee each time one of their online ads is clicked.

September 8, 2025

UX Design vs. Marketing Design – What's the Difference?

Different types of design result in different strategies, methodologies, tactics, and softwares. We’ll provide an overview on the difference between UX design and marketing design, and why both are important for your business’ success.

August 15, 2025

Business Development Tools to Land Your Next Deal

If you’ve ever had to help meet a sales quota, you know that it can be a long, tedious, and discouraging process. Lots of research, cold emails, and downright rejection. However, there are plenty of tools and software available on the market to help make the sales process as painless as possible.

August 7, 2025

SEO vs. SEM: What's The Difference

You’ve probably heard of SEO or SEM in some capacity. People are always saying “work on your SEO and SEM,” but what does that mean? In this article, we will break down at a very high level the difference between SEO and SEM, and how you may want to utilize these tactics for your business.

August 1, 2025

Honing in on the Right Branding Partner

In a crowded marketplace, your brand needs to stand out—and a branding agency can help you do just that. Branding is more than just a logo or tagline it’s about creating a lasting impression that resonates with your audience. Here’s how partnering with a branding agency can benefit your business:

July 10, 2025