Organic Social vs. Paid Social

I'm Ashley Shogren, a social media manager with 6+ years of experience growing brand campaigns across platforms — from scrappy startups to global names, with a specialization in fashion and wellness.

What I Do

I build strategies that spark conversation and community, and I know how to grow accounts with intention — not just volume. My work spans creative briefs, viral campaigns, platform growth, and influencer partnerships, always grounded in what actually drives engagement and loyalty for the brand.

Services

• Social media strategy and management
• Content creation and creative direction
• Platform growth across Instagram, TikTok, and beyond
• Influencer marketing and campaign management

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for fashion and wellness brands — and beyond — that want a social media manager who can run their channels like they own them.

Andrea Fox is a creative strategist and brand designer helping businesses clarify their identity and build visual systems that communicate clearly — with a focus on brand identity, design strategy, and marketing creative that reflects who the brand truly is and connects with its audience.

Services

• Brand identity and logo design
• Creative strategy and art direction
• Marketing and digital design

Andrea approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands ready to invest in brand identity design and creative strategy.

Kali Daniel is a brand strategist and creative director helping purpose-driven businesses build identities that are both visually powerful and strategically sound — creating brand systems, campaigns, and digital experiences that move people and grow businesses.

What She Does

Kali works at the intersection of brand strategy and creative execution — helping founders and marketing teams get clear on who they are and translate that into design systems that perform at every touchpoint. Her work is grounded in strategy, community, and a genuine commitment to the brands she works with.

Services

• Brand strategy and identity design
• Creative direction and visual systems
• Campaign and content design
• Digital experience design

Kali takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for purpose-driven brands looking for a brand strategist and creative director who builds with real intention.

I'm Chris Ryan, owner and chief strategist of Kismet MKTG — a full-service marketing agency helping businesses build a presence that actually works, through strategy, creative, and execution that's tailored to where they want to go.

What We Do

Kismet MKTG works with businesses across industries to develop and execute marketing strategies that drive real results — from brand positioning and campaign development to paid media, content, and digital marketing. We believe great marketing starts with understanding the business, not just the brief.

Services

• Full-service marketing strategy and execution
• Brand positioning and messaging
• Paid media and digital advertising
• Content strategy and production

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for businesses that want a full-service marketing agency with a strategic mindset and a hands-on team.

Vienna Hintze is a brand strategist and designer helping businesses build visual identities that are both strategically grounded and visually distinctive — creating brand systems, marketing design, and digital creative that connects authentically with the right audience.

Services

• Brand identity and logo design
• Visual systems and brand guidelines
• Marketing and digital design

Vienna approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Availability is limited and projects are taken on selectively — ensuring every client gets full attention and work that reflects the highest standard. If you're ready to move forward, the next step is a straightforward conversation about your goals and how to get there.

Available for brands investing in brand identity design with real creative intention.

I'm Taylor Law, founder of Swayco Social — a digital marketing strategist with 12+ years of agency experience creating and managing digital strategies for businesses of all sizes, from startups to large corporations and nationally recognized brands.

What I Do

My specialty is crafting out-of-the-box digital marketing strategies that grab attention and deliver results in a world of selective listening and fierce competition for attention. I don't believe in cookie-cutter approaches — every strategy is built around what genuinely works for your business and your audience.

Services

• Digital marketing strategy and execution
• Social media management and strategy
• Paid media and content campaigns
• Brand positioning and audience development

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands that want a creative digital marketing strategist who builds strategies that actually stand out.

Shynesha Howard is the founder and CMO of Wine Down Marketing — bringing a wealth of experience and passion to digital marketing, with a career that started by building her own beauty business in 2015 and evolved into a full-service agency serving brands across industries.

What She Does

Shynesha helps brands grow their digital presence through social media strategy, content creation, paid advertising, and brand development — bringing the entrepreneurial grit of someone who built their own brand from scratch to every client she works with.

Services

• Social media strategy and management
• Content creation and brand storytelling
• Paid digital advertising
• Brand development and positioning

Shynesha takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands looking for a social media and digital marketing strategist who knows what it takes to build a brand from the ground up.

Shannen Olan is an organic social media and influencer marketing expert with 9+ years of experience working with direct-to-consumer e-commerce brands — most recently as Director of Community at Win Brands Group, leading organic social and influencer marketing for Homesick Candles, QALO, Gravity Blankets, Love Your Melon, and MiHIGH.

What She Does

Shannen builds social communities and influencer programs that drive real brand loyalty and revenue — with a deep understanding of what makes DTC brands succeed on organic social and how to build influencer relationships that convert, not just create awareness.

Services

• Organic social media strategy and management
• Influencer marketing and partnership development
• DTC e-commerce community building
• Content strategy and brand voice

Shannen takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for DTC brands that need a specialist in organic social media and influencer marketing who's done it at the highest level.

Alexandria Siegel is a highly skilled social media marketing expert with 11 years of experience managing diverse accounts across liquor, entertainment, banking, healthcare, CPG, and DTC — with a client portfolio that includes Peacock, Sylvania Automotive, and 20+ Unilever brands.

What She Does

Alexandria builds social media programs that are strategic, consistent, and genuinely tied to business outcomes — managing everything from content calendars and community management to paid social and influencer partnerships for major brands.

Services

• Social media strategy and management
• Content planning and creation
• Paid social and influencer marketing
• CPG, DTC, and entertainment brand social

Alexandria takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands looking for a seasoned social media marketing expert with major brand experience.

Megan Hord is a marketing expert with 13 years of experience across agency and in-house roles — developing content and strategies for brands across tech, finance, and lifestyle, at every stage of the business lifecycle.

What She Does

Whether it's launching a product, driving growth, or refining a campaign that isn't performing, Megan has done it. She brings a sharp strategic mind, strong creative instincts, and the kind of versatility that makes her equally effective across content strategy, campaign management, and brand development.

Services

• Content strategy and creation
• Marketing campaign development
• Product launch strategy
• Brand storytelling and messaging

Megan takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands across tech, finance, and lifestyle that need a senior marketing strategist and content expert.