Utilizing YouTube as Outreach for Your Business

I'm Chris Ryan, owner and chief strategist of Kismet MKTG — a full-service marketing agency helping businesses build a presence that actually works, through strategy, creative, and execution that's tailored to where they want to go.

What We Do

Kismet MKTG works with businesses across industries to develop and execute marketing strategies that drive real results — from brand positioning and campaign development to paid media, content, and digital marketing. We believe great marketing starts with understanding the business, not just the brief.

Services

• Full-service marketing strategy and execution
• Brand positioning and messaging
• Paid media and digital advertising
• Content strategy and production

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for businesses that want a full-service marketing agency with a strategic mindset and a hands-on team.

Mike Lanzarone is a Boston-based creative director and founder of Studio Lanzy — a creative consultancy helping life sciences, biotech, and pharma companies define and accomplish their creative and communications needs. His personal and family experience with rare and autoimmune diseases fuels a deeper-than-average commitment to the work.

What He Does

Mike translates complex business and scientific problems into clear, compelling creative solutions — bringing a deep bench of freelance talent to everything from Series A startups to unicorn companies. He also runs a production company focused on fitness brands and partners with large agencies on high-level commercial production.

Past Clients Include

• Fanatics, WHOOP, Saucony, Bauer, and more
• Life sciences startups through to well-funded unicorns
• Fitness and consumer health brands

Studio takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Mike brings rare creative leadership to the content, production, and creative strategy space — particularly for brands in complex or regulated industries.

I'm Ashley Shogren, a social media manager with 6+ years of experience growing brand campaigns across platforms — from scrappy startups to global names, with a specialization in fashion and wellness.

What I Do

I build strategies that spark conversation and community, and I know how to grow accounts with intention — not just volume. My work spans creative briefs, viral campaigns, platform growth, and influencer partnerships, always grounded in what actually drives engagement and loyalty for the brand.

Services

• Social media strategy and management
• Content creation and creative direction
• Platform growth across Instagram, TikTok, and beyond
• Influencer marketing and campaign management

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for fashion and wellness brands — and beyond — that want a social media manager who can run their channels like they own them.

Dan Sweeney is a video producer and storyteller who's been telling stories with cameras since he first picked up a MiniDV in high school. Whether creative, narrative, or commercial, his expertise in the Adobe Creative Suite helps brands tell their story quickly and beautifully.

Services

• Commercial and narrative video production
• Video editing and post-production
• Adobe Creative Suite — Premiere, After Effects, and more

Dan takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Availability is limited and projects are taken on selectively — ensuring every client gets full attention and work that reflects the highest standard. If you're ready to move forward, the next step is a straightforward conversation about your goals and how to get there.

Available for brands looking for a video producer and editor with a genuine passion for visual storytelling.

XO Agency is led by Scott Donnell — creating evocative brands and launching them through easy-to-maintain websites, with a philosophy of strategic consulting first and creative execution second.

What We Do

We see ourselves as strategic partners before vendors — helping clients navigate the conversations and layers of approvals necessary to get a brand out into the world. We back up every client relationship with an extended agency model that includes compelling video storytelling, digital marketing creative, and channel-specific support. Our focus areas include energy, consultancy, and healthcare.

Services

• Brand strategy and visual identity
• Web design and development
• Video storytelling and digital marketing creative
• Channel marketing support

XO approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands that want a strategic brand and web design partner who stays invested long after launch.

Canal Digital Studio alleviates the anxiety of digital growth — delivering more traffic, better rankings, higher conversions, and faster results for DTC brands through expert performance advertising and SEO.

What We Do

We help DTC brands scale omnichannel ad strategies across brand websites, Amazon, online retailers, and brick-and-mortar stores. Our advertising team runs campaigns across Meta, Google, YouTube, TikTok, LinkedIn, and Pinterest. Our SEO team helps brands understand what the rise of AI-driven search means for them — and how to stay ahead of it.

Services

• Performance advertising — Meta, Google, YouTube, TikTok, LinkedIn, Pinterest
• Omnichannel DTC growth strategy
• SEO and AI-search optimization
• Amazon and retail marketing

Canal takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

A strong fit for DTC brands ready to invest in paid media and performance marketing that scales across channels.

Morgan Scarnato is an accomplished marketing executive with 13+ years of experience driving transformative growth for top-tier brands — specializing in data-driven strategy, media measurement, and cross-functional team leadership for B2B marketing with a focus on technology and AI.

What She Does

Morgan crafts and executes innovative marketing campaigns that align with organizational goals, exceed revenue targets, and leverage the latest in AI and data tooling. Her strength is the intersection of creative vision and analytical rigor — building marketing programs that are both inspiring and measurable.

Services

• B2B marketing strategy and execution
• Data-driven media planning and measurement
• AI-augmented marketing programs
• Cross-functional team leadership

Morgan takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for B2B technology companies that need a senior marketing executive who leads with data and executes with precision.