What Defines a Successful Marketing Campaign? Setting the Right Goals and Metrics

Andy Wyss is a brand strategist and digital marketing specialist with experience at top agencies and in-house teams — helping brands overcome marketing challenges, from building impactful identities to driving growth across digital channels.

What He Does

Andy brings a well-rounded, digital-first approach to brand and marketing — treating every customer touchpoint as part of a cohesive brand experience. His work spans brand strategy, identity design, and digital marketing, always connected to what the audience actually experiences.

Services

• Brand strategy and identity design
• Digital marketing strategy and execution
• Campaign development and creative direction

Andy takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands looking for a brand and digital marketing strategist who thinks holistically about every customer interaction.

I'm Jay Nadir, founder of Connect Media Agency — a certified UX designer, web designer, and search engine marketing specialist with over a decade of experience helping small and large businesses get results globally.

What I Do

I understand how to create high-performing, growth-driven websites that pique an audience's interest — and then market them to the right people. Connect Media Agency was built to help businesses plan and execute digital strategies that are most effective for their business and target market.

Services

• Web design and UX (Certified UX Designer)
• Search engine marketing (SEM) and Google Ads
• Digital strategy and online presence
• Growth-driven website design

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for businesses that need a web designer and digital marketing strategist who can handle both the site and the strategy to grow it.

Megan Hord is a marketing expert with 13 years of experience across agency and in-house roles — developing content and strategies for brands across tech, finance, and lifestyle, at every stage of the business lifecycle.

What She Does

Whether it's launching a product, driving growth, or refining a campaign that isn't performing, Megan has done it. She brings a sharp strategic mind, strong creative instincts, and the kind of versatility that makes her equally effective across content strategy, campaign management, and brand development.

Services

• Content strategy and creation
• Marketing campaign development
• Product launch strategy
• Brand storytelling and messaging

Megan takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands across tech, finance, and lifestyle that need a senior marketing strategist and content expert.

I'm Chris Ryan, owner and chief strategist of Kismet MKTG — a full-service marketing agency helping businesses build a presence that actually works, through strategy, creative, and execution that's tailored to where they want to go.

What We Do

Kismet MKTG works with businesses across industries to develop and execute marketing strategies that drive real results — from brand positioning and campaign development to paid media, content, and digital marketing. We believe great marketing starts with understanding the business, not just the brief.

Services

• Full-service marketing strategy and execution
• Brand positioning and messaging
• Paid media and digital advertising
• Content strategy and production

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for businesses that want a full-service marketing agency with a strategic mindset and a hands-on team.

I'm Ariana Detrez — your email strategist and designer. Think of me as the person who makes sure your emails don't look like your first MySpace layout. I help businesses turn subscribers into super-fans through strategic, well-designed emails that people actually want to open.

What I Do

With 5+ years of experience in brand strategy, email design, and digital marketing, I've worked with Fortune 50 brands and independent entrepreneurs alike. My passion is helping growing businesses build an audience and drive revenue through email — without the stress.

Services

• Email strategy and campaign design
• Subject line and deliverability optimization
• Automated flows and lifecycle email
• Brand voice and email identity
• List growth and subscriber engagement

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands that want to make email marketing a real revenue channel — not just a box to check.

Jeff Lerner is the founder and CEO of Misnomer Marketing, where he leads the Fractional CMO practice for global clients. Over a 25-year career, Jeff has driven significant growth for startups and Fortune 500 companies alike — securing over $425 million in venture capital, orchestrating four successful acquisitions totaling nearly $2.5 billion, and generating more than $800 million in additional revenue through diverse acquisition channels.

What He Does

At Misnomer Marketing, Jeff helps organizations better understand their brand, product-market fit, and how sales and marketing work together to drive revenue. His focus is on startups that need foundational brand and marketing strategy, and established businesses that lack a comprehensive brand direction.

Services

• Fractional CMO and senior marketing leadership
• Brand strategy and product-market fit
• Sales and marketing alignment
• Startup and growth-stage marketing

Jeff takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

Available for startups and growth-stage companies that need a fractional CMO and brand strategist with a proven track record at the highest level.

Electric Blue Creative is a design and development studio on a mission to uplift the brands that prioritize the betterment of the people they sell to — partnering with companies committed to making the world a better place.

What We Do

We help visionary brands achieve their goals through expertise in design, development, and content creation — believing that the best work is done in service of businesses that strive for positive global change. If your brand exists to make things better, we want to work with you.

Electric takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for purpose-driven brands looking for a design and development partner who shares their values.

Tall Glass Media is a dedicated branding and creative solutions partner — helping businesses build a presence that's visually compelling, strategically grounded, and built to grow over time.

What We Do

We work closely with clients to understand their business before we pick up a camera or open a design file — because great creative only works when it's built on a real understanding of the brand, the audience, and the goal. Our work spans brand identity, photography, video, and digital design.

Services

• Brand identity and creative strategy
• Photography and video production
• Digital design and marketing creative

Tall approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands looking for a branding and creative production partner who's invested in the outcome, not just the deliverable.

Morgan Scarnato is an accomplished marketing executive with 13+ years of experience driving transformative growth for top-tier brands — specializing in data-driven strategy, media measurement, and cross-functional team leadership for B2B marketing with a focus on technology and AI.

What She Does

Morgan crafts and executes innovative marketing campaigns that align with organizational goals, exceed revenue targets, and leverage the latest in AI and data tooling. Her strength is the intersection of creative vision and analytical rigor — building marketing programs that are both inspiring and measurable.

Services

• B2B marketing strategy and execution
• Data-driven media planning and measurement
• AI-augmented marketing programs
• Cross-functional team leadership

Morgan takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for B2B technology companies that need a senior marketing executive who leads with data and executes with precision.

John Hatherly is a seasoned marketing and brand strategist with decades of experience helping organizations build purposeful brands and execute campaigns that create lasting connections with their audiences — across digital, traditional, and experiential channels.

What He Does

John combines strategic depth with creative vision — building brand strategies, marketing systems, and communications frameworks that give organizations clarity, consistency, and competitive advantage. His work spans brand positioning, content strategy, campaign development, and marketing leadership.

Services

• Brand strategy and positioning
• Marketing strategy and campaign development
• Content and communications strategy
• Marketing leadership and consulting

John takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for organizations that need a senior brand and marketing strategist with the range to lead from positioning through execution.

I'm Jordyn Phillips, a brand strategist and creative director helping businesses build visual identities and brand systems that are both strategically grounded and visually sharp — designed to grow with the brand, not constrain it.

What I Do

My work spans brand strategy, identity design, and creative direction — helping founders and marketing teams get clarity on who they are and translate that into design systems that work across every touchpoint. I approach every project with equal parts rigor and creativity.

Services

• Brand strategy and positioning
• Visual identity and brand system design
• Creative direction
• Marketing and campaign design

Every project starts with listening. Before I pick up a pencil or open a file, I make sure I deeply understand what the brand is, who it's for, and what it needs to communicate — because great design is only possible when it's built on genuine understanding. That's why clients come back, and why the work holds up over time.

I work with a wide range of clients — from early-stage founders building their brand for the first time to established companies refreshing an identity that no longer reflects who they've become. Whatever the starting point, my goal is always the same: to create something that feels unmistakably right for your brand and genuinely connects with the people you're trying to reach.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

Available for founders and brands investing in brand identity and creative direction as a foundation for growth.