Building Your First PPC Strategy

Josh Ranum is a seasoned PPC specialist with 10 years of agency experience running campaigns across Google Ads and Meta — with a track record managing million-dollar campaigns and a background as Director of Paid Media at two agencies.

What He Does

Josh brings regimented best practices and a proven track record to every campaign — managing paid media with the discipline and rigor that only comes from a decade of agency-side experience across industries and budget levels.

Services

• Google Ads and Meta paid media management
• PPC strategy and campaign optimization
• Paid media audits and performance reporting
• Director-level paid media leadership

Josh takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands that need a seasoned PPC specialist and paid media director with a decade of proven results.

Michael Cameron Harris is a data-driven, multi-faceted marketer, analyst, and product professional with 10+ years of experience helping small businesses, startups, organizations, and political clients meet their goals — across PPC strategy, marketing automation, analytics, and product development.

Background

Michael has served as Product Analyst at a $10M ARR SaaS company, led development of full product features, and driven paid media strategy across diverse client types. His skill set spans Google Ads, marketing analytics, data visualization, digital architecture, and product management — rare in a single practitioner.

Services

• PPC strategy and campaign management
• Marketing automation and analytics
• Data visualization and reporting
• Product analytics and development

Michael takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for startups and businesses that need a PPC and marketing analytics expert who spans both marketing and product.

Jacob Lundy is a growth marketing strategist with 10+ years of experience driving significant B2B results — including a 7:1 ROI through lead generation for Omnidian, an award-winning global climate tech company, and 29,000% increase in blog views for a media brand in the clean energy space.

What He Does

Jacob specializes in B2B growth marketing for companies in clean energy, climate tech, and mission-driven industries — including Clean Power Hour and EnergiTech Media. He knows how to achieve massive reach on minimal budgets, with a track record of half a million ad views for under $100.

Services

• B2B growth marketing and lead generation
• Content marketing and SEO
• Paid advertising at scale
• Clean energy and climate tech marketing

Jacob takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for B2B and mission-driven companies that need a growth marketing expert who delivers outsized results on real-world budgets.

Kyle Ellerbrock is a digital marketing strategist and creative professional with deep expertise in paid media, content strategy, and brand development — helping businesses grow their online presence and convert more of the right customers.

What He Does

Kyle combines analytical thinking with creative execution — building campaigns that are both visually compelling and performance-driven. His work spans paid advertising, content creation, SEO, and brand positioning across multiple industries.

Services

• Paid media strategy and management
• Content strategy and creation
• SEO and organic growth
• Brand positioning and marketing campaigns

Kyle takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands looking for a versatile digital marketing strategist across paid, content, and brand.

I'm Jack Lauzon, founder and CEO of Compound Digital — a paid media agency specializing in transformative growth for B2B SaaS and e-commerce companies through Meta Ads, Google Ads, and LinkedIn Ads. Six years of scaling brands through data-driven, performance-first paid media strategy.

What I Do

My approach is built on rigorous performance metrics and relentless optimization — scaling ad spend and customer acquisition simultaneously while protecting margin. I've delivered remarkable results for B2B SaaS and e-commerce clients, combining channel expertise with a deep understanding of funnel economics.

Services

• Meta Ads, Google Ads, and LinkedIn Ads strategy and management
• B2B SaaS paid media and demand generation
• E-commerce paid media scaling
• Performance analytics and attribution

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for B2B SaaS and e-commerce brands that need a paid media expert who treats growth like a science.

Jean-Charles "Jason" Dervieux is a seasoned Senior Digital Marketing Director with a specialty in Strategic Plans, Paid Search, and Conversion Rate Optimization — driving significant business outcomes through rigorous analytics and a deeply customer-centric approach.

What He Does

Jason brings strategic depth and technical precision to paid search and CRO — developing marketing plans grounded in data, aligned to business goals, and executed with the kind of detail that separates campaigns that perform from ones that merely run.

Services

• Paid search strategy and management
• Conversion rate optimization (CRO)
• Digital marketing strategy and planning
• Analytics and performance measurement

Jean-Charles takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for companies that need a senior paid search and CRO specialist who leads with strategy and delivers on data.

Canal Digital Studio alleviates the anxiety of digital growth — delivering more traffic, better rankings, higher conversions, and faster results for DTC brands through expert performance advertising and SEO.

What We Do

We help DTC brands scale omnichannel ad strategies across brand websites, Amazon, online retailers, and brick-and-mortar stores. Our advertising team runs campaigns across Meta, Google, YouTube, TikTok, LinkedIn, and Pinterest. Our SEO team helps brands understand what the rise of AI-driven search means for them — and how to stay ahead of it.

Services

• Performance advertising — Meta, Google, YouTube, TikTok, LinkedIn, Pinterest
• Omnichannel DTC growth strategy
• SEO and AI-search optimization
• Amazon and retail marketing

Canal takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

A strong fit for DTC brands ready to invest in paid media and performance marketing that scales across channels.

Ben Grenaway has scaled growth via $80M+ in ad spend across Google Ads, Meta, Pinterest, YouTube, LinkedIn, and MNTN — consistently delivering positive ROI for paid social, PPC, and paid video campaigns that amplify brands to millions of potential customers.

What He Does

Ben combines a belief in the synthesis of analytics and branding with a passion for innovation — ensuring every campaign resonates with the right audience, at the right moment, with creative that actually converts. His track record spans industries and budgets, always focused on efficient, compounding growth.

Services

• Paid media strategy across Google, Meta, Pinterest, YouTube, LinkedIn, and MNTN
• Paid social and PPC campaign management
• Performance analytics and attribution
• Creative strategy and ad testing

Ben approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

Available for brands ready to invest in paid media at scale with a partner who's managed $80M+ and knows how to make it work.

Rob Van Auken is the founder and president of Brassic Media — a seasoned digital and traditional marketing expert with a proven track record of driving results across industries through strategic paid and organic campaigns that build strong brand presence.

What He Does

Rob leverages his extensive experience to help businesses create a strong brand presence and achieve their marketing goals — crafting strategic paid campaigns, organic growth programs, and brand strategies that equip businesses with the tools to succeed in a competitive marketplace.

Services

• Digital and traditional marketing strategy
• Paid and organic campaign management
• Brand strategy and positioning
• Performance marketing and reporting

Rob takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for businesses looking for an experienced marketing strategist and brand growth expert.

Jacob Haynie is a graphic designer and visual communicator helping brands build a polished, distinctive identity — with a focus on brand design, digital creative, and marketing collateral that reflects who the brand is and connects with the people it's made for.

Jacob approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Availability is limited and projects are taken on selectively — ensuring every client gets full attention and work that reflects the highest standard. If you're ready to move forward, the next step is a straightforward conversation about your goals and how to get there.

Available for brands looking for a graphic designer and brand identity specialist.